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Presentation1
- 3. Campaign Bar Scene New FAD America’s Colleges
- 4. Target Audience College Students “Bar Stars”
- 5. Key performance Indicators Increase Availability at Bars Red Bull on Menus Increase amount of Bar Signs Boost sales in demographic by 5%
- 6. Big Idea Red Bull Dispensers Red Bull Specials at Bars
- 7. Red Bull App Keeps track of Red Bull Consumption Reward Program Shows Bar Specials Games
- 8. Tools & Tactics Campus Reps Establish good relationships w/Bars
- 9. Budget $15,000 App $250,000 signs and appeal $250,000 Free Red Bull drink $85,000 Sponsor tailgates Total= $600,000
- 10. Summary Change Red Bull’s image around college campuses Increase Visual advertisements in bars Increase sales by 5% in college towns across America over the next year