"Success and results! That's what we expect to get in return when we invest in performance marketing. Of course, only if our actions and processes are correct. For top results there is no middle ground, we either succeeded or we didn't. Performance marketing is measurable and straightforward, and we pay for each of our mistakes with the number of users, unrealized conversions and poor sales. And the additional budgets we need to allocate for advertising! With a majority of digital products, the key error is not bad optimization or advertising strategy, it is most often hidden in the on-site user experience. Even when we detect the problem lies in poor user experience and get the green light for additional investments to improve that experience, we often end up in a costly and lengthy process of testing and changing the digital product without even meeting the prerequisites for more advanced tests. By doing that, we have failed to apply key usability and user-oriented design principles and gave a market advantage to companies that do apply them. Through real examples and a couple of dirty tricks, learn what those principles are and how to apply them as soon as possible - Guerilla style!" Speaker: Mario Šestak Event: Digital Day 2017 - Connected Shopper Organised by IAB Serbia, May 2017 More info: www.digitalday.rs

1. GUERRILLA UX
ZA PERFORMANCE
MARKETING
Digital Dayz—2017

2. HELLO

3. MARIOINTERACTIVE ART DIRECTOR—DEGORDIAN

4. DEGORDIAN

5. DEGORDIAN
PROJECT REEL
http://bit.ly/2sJxR76

6. PERFORMANCE
MARKETING

7. OGLAŠAVANJE I
OPTIMIZACIJA
x

8. PERFORMANCE
MARKETING

9. KLJUČNI UX
ONSITE PRINCIPI
…

10. USER ORIENTED
DESIGN

11. PRIMJERE U
PRAKSI

12. METODE ZA
PRIMJENU

13. ZAŠTO
GUERRILLA
PRISTUP?

14. ŽELIMO BOLJE
REZULTATE

15. Mjenjanje strategije oglašavanja

16. Mjenjanje strategije oglašavanja
Optimizacija oglašavanja

17. Mjenjanje strategije oglašavanja
Optimizacija oglašavanja
Detaljna testiranja

18. Mjenjanje strategije oglašavanja
Optimizacija oglašavanja
Detaljna testiranja
Dodatni budžeti za oglašavanje

19. OSNOVE

20. Mjenjanje strategije oglašavanja
Optimizacija oglašavanja
Detaljna testiranja
Dodatni budžeti za oglašavanje

21. Mjenjanje strategije oglašavanja
Optimizacija oglašavanja
Detaljna testiranja
Dodatni budžeti za oglašavanje

22. PRVO
PRIORITETI

23. NAMJENA
WEBSITEA
Uvjeti / Pretpostavka—01

24. DEFINIRANI
CILJEVI
Uvjeti / Pretpostavka—02

25. 88% of online
consumers are less
likely to return to a site
after a bad experience
Izvor: econsultancy.com

26. NAJČEŠĆI
PROBLEMI…

27. Sadržaj
Struktura
Upotrebljivost

28. VIZUALNA
HIJERARHIJA

33. WHITESPACE

42. JASNA AKCIJA

50. FEEDBACK
INTERAKCIJA

61. PARALIZA
IZBORA

69. ČETIRI METODE

70. REMOVE

71. REMOVE
ORGANIZE

72. REMOVE
ORGANIZE
HIDE

73. REMOVE
ORGANIZE
HIDE
DISPLACE

74. Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

75. Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

77. REMOVE

78. Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

84. ORGANIZE

85. Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

90. HIDE

91. Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

100. DISPLACE

101. Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

108. Remove Organize Hide Displace
Source: Simple and Usable Web, Mobile, and Interaction Design, book by: Giles Colborne

109. Ako si stručnjak
ne moraš testirati
svoj dizajn.

110. Ako si stručnjak
ne moraš testirati
svoj dizajn.

111. TESTIRAJ!

112. A/B/N
TESTIRANJE

113. READABILITY
TESTIRANJE

114. USABILITY
TESTIRANJE

115. OPTIMIZELY
USABILLA
HOTJAR

116. SAŽETAK

117. PRVO
PRIORITETI

118. Sadržaj
Struktura
Upotrebljivost

119. Vizualna hijerarhija
Whitespace
Jasna akcija
Feedback interakcija
Paraliza izbora

120. Remove
Organize
Hide
Displace

121. UVIJEK
TESTIRAJ!

122. Slušaj korisnike i donosi
odluke koje su u njihovom
interesu
Misao vodilja

123. ISPLATI SE
NA KRAJU :)

124. HVALA

125. PITANJA?
Mario Šestak—Degordian @mario6ak