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An Introduction to Webtrends Ad Director
This document provides an overview of WebTrends Ad Director, an automated system for optimizing pay-per-click (PPC) campaigns. It discusses the problems with traditional rule-based bid management tools and outlines how WebTrends Ad Director uses statistical modeling and machine learning to optimize bids across many campaign elements. Case studies show the system increased revenues and conversions for customers while reducing costs compared to manual optimization. The document argues SEM managers should focus on strategic functions while letting automated systems optimize routine tasks.
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