Amanda Nelson (Radian6): Enterprise Social Media

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IABC Louisville

Technology Education

COMMUNITY IN THE
SOCIAL ENTERPRISE
Amanda Nelson
Community Content Manager

Socializing the Enterprise

SOCIALIZING THE ENTERPRISE

Start from the Inside Out

•  Culture shift
•  Trade control for
conversation
•  Individuals vs brands

“A bad beginning makes a
bad ending.” - Euripides

SOCIALIZING THE ENTERPRISE

Collaborate & Educate

•  Unified vision
•  Social needs by department
•  Internal and external

SOCIALIZING THE ENTERPRISE

Vodafone

Establish a Community Team

ESTABLISH A COMMUNITY TEAM

Inside the Mind of a Community Manager

External Internal
•  Storyteller •  Switchboard
•  Poster child operator
•  Caretaker •  Teacher
•  Content curator/ •  Interpreter
creator •  Connector

SOCIALIZING THE ENTERPRISE

Understand Community

•  Holistic view of customer
•  Understand customer decision
making cycle
•  Sync psychological need

ESTABLISH A COMMUNITY TEAM

Salesforce

ESTABLISH A COMMUNITY TEAM

Thank You!

Radian6
•  www.radian6.com
•  Twitter: www.twitter.com/radian6
•  Blog: www.radian6.com/blog
•  community@radian6.com
Me
•  Twitter: @mileigh13
•  Google+: http://gplus.to/amandanelson13
•  amanda.nelson@radian6.com

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Amanda Nelson (Radian6): Enterprise Social Media

1. COMMUNITY IN THE SOCIAL ENTERPRISE Amanda Nelson Community Content Manager

2. Socializing the Enterprise

3. SOCIALIZING THE ENTERPRISE Start from the Inside Out •  Culture shift •  Trade control for conversation •  Individuals vs brands “A bad beginning makes a bad ending.” - Euripides

4. SOCIALIZING THE ENTERPRISE Create a Listening Grid •  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors •  Create grid for each department •  Identify need, solve problem

5. SOCIALIZING THE ENTERPRISE Collaborate & Educate •  Unified vision •  Social needs by department •  Internal and external

6. SOCIALIZING THE ENTERPRISE Vodafone

7. Establish a Community Team

8. ESTABLISH A COMMUNITY TEAM Inside the Mind of a Community Manager External Internal •  Storyteller •  Switchboard •  Poster child operator •  Caretaker •  Teacher •  Content curator/ •  Interpreter creator •  Connector

9. SOCIALIZING THE ENTERPRISE Understand Community •  Holistic view of customer •  Understand customer decision making cycle •  Sync psychological need

10. ESTABLISH A COMMUNITY TEAM Salesforce

11. ESTABLISH A COMMUNITY TEAM Thank You! Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  community@radian6.com Me •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  amanda.nelson@radian6.com