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Author preneuriship-fd-feb2012 3

  1. 1. Peggy DeKay Author, Speaker, Book Coach http://peggydekay.com http://tbowt.com http://thebusinessofwritingtoday.com peggy@tbowt.com 502-541-4670 © 2012 by Peggy DeKayPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  2. 2. AUTHOR-PRENEURSHIPHOW TO BUILD YOUR BUSINESS OR YOUR PLATFORM BY PUBLISHING A BOOKPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  3. 3. IABC Inventive Artists Brokering CommunicationsPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  4. 4. WORDS Emal: peggy@tbowt.com Phone: 502-541-4670 Peggy DeKay MAKE A DIFFERENCE…IN EVERYTHING
  5. 5. “Words are, of course, the most powerful drug used by mankind.” Rudyard KiplingPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  6. 6. The 21st century callingcard is A BOOK Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  7. 7. WHAT ? ESPRESSO BOOK MACHINEPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  8. 8. WHO ? Stephen King Seth Godin JK Rawlings Ernest Hemingway Deepak Chopra TS Elliot Tom Clancy Jack CanfieldPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  9. 9. THE AGE OF THE NICHEBOOK – WHAT’S HOT ?Celtic Needlepoint 50,000 soldHow to Live with a Neurotic Dog 60,000 soldScrapbook Basics 60,000 soldFrom Panic to Power 72,000 soldPolish Your Furniture with Pantyhose 85,000 soldThe Case for a Creator 150,000 soldLawyers and Other Reptiles 150,000 soldEveryone Poops 500,000 sold Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  10. 10. ADVANTAGES OF SELF-PUBLISHING FACTORPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  11. 11. WHY SHOULD YOU?• Become an Expert Increase credibility Increase visibility Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  12. 12. MORE WHYs Increase your target audience Create multiple streams of income Speaking Training ConsultingPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  13. 13. WHERE ?http://createspace.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  14. 14. GOT TO HAVEs• WELL EDITED MANUSCRIPT• CLEAN COVER• PROFESSIONAL INTERIOR LAYOUTPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  15. 15. CASE STUDIES OFTHOSE WHOHAVE DONE IT.Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  16. 16. MSI FACTOR • Generate multiple streams of income • Build a larger platform • Establish yourself as an SME • Grow the visibility and credibility of your companyPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  17. 17. CASE STUDY 1 ROBERT KIYOSAKI • Self-published Rich Dad, Poor Dad • Picked up by Warner Books • Wrote other books • Transitioned to expert • Started a consulting business─RichDadCoaching.com • Multiple streams of incomePeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  18. 18. CASE STUDY 2 SETH GODIN HTTP://SETHGODIN.TYPEPAD.COM/ • First book Business Rules of Thumb failed • Spent 5 years learning self-publishing market • Wrote The Purple Cow, The Idea Virus and 10 others • Multiple New York Times Best Selling Author Started dozens of companies • Announced he will self publish all his future booksPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  19. 19. CASE STUDY 3 GARY VAY.NER.CHUK• Took over his dad’s liquor store as young man• First to take a local liquor store “online”• Grew the business to millions• 2006 launched tv.winelibrary.com• 2010 wrote Crush It about innovation in business• 2011 wrote The Thank You Economy• Owns a consulting firm vaynermedia.com• Recently launched Daily GrapePeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  20. 20. HOW ? Increase your intellectual capital • Library classes • Youtube.com training videos • Teleseminars • Webinars • Podcasts • Hire a book coachPeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  21. 21. RESOURCESBEST BLOGS: BEST BEST• The Business of Writing Today Blog PODCASTS: WEBSITES:• The Book Designer • The Business of Writing • http://tbowt.co Today Podcast• The Savvy Book Marketer m • Six Degrees of Separation• Smart Passive Income with Pat • The Creative Penn • http://smartpa Flynn • JA Konrath ssiveincome.com • http://thecreat ivepenn.com Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  22. 22. The step-by-step planThe first time author’s guide to self-publishing your book using POD technology Screenshots Author Checklists Peggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670
  23. 23. Web site QR codePeggy DeKay Emal: peggy@tbowt.com Phone: 502-541-4670

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