It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
A disconnected, slow,
redundant, and random
set of sales and marketing tools.
What’s a ?
Want to learn more about
building a Growth Stack?
We also asked some
experts about their
Growth teams should look into how the software
they choose works with their other tools—does
it integrate? Can you pass information back and
forth? How unique is the tool? Each tool should
have a unique and valuable function, as well as
connect and complement other tools you use.
Marketing: Wistia - Facebook Ads – Intercom
Sales: Wistia - HubSpot
CRM - HubSpot
Partnership Co-ordinator, Wistia
Our stack creates efficiency and allows us to be
quicker and more responsive. This creates a better
customer experience, more conversions, and more
leads. We can quickly analyze data and iterate to
continually improve the process.
Marketing: HubSpot - Domo - Intercom
Sales: HubSpot - Intercom
CRM - HubSpot - IntercomTYRONE LINGLEY
Marketing Manager, Unbounce
When you have a tech stack that isn't interconnected,
you start siloing information. This may not seem like
an issue early on, but as you scale it becomes more
difficult to manage.
Marketing: Marketo - Salesforce - Optimizely
Sales: Salesforce - YesWare – DocuSign
Marketing Operations Manager, Eventbrite
The more you can streamline your processes the
better. Especially when it comes to integrating email,
marketing, sales, and social media. More data around
your customers is always a good thing.
Marketing: Buffer - MailChimp – Google Analytics - Slack
Digital Marketing Strategist, Buffer
With a fully integrated growth stack, the reporting
I get as a manager is incredible. I can see the leads my
marketing team is creating, how many of them, how
qualified they are, and how they've progressed through
the sales process...It's all speaking the same language,
so it all translates very well. There are no data issues.
There are no discrepancies.
Marketing: HubSpot, Wistia, Wordpress, SurveyMonkey,
Sales: HubSpot, BuiltWith
CRM: HubSpot CRM
Co-Founder of SweetTooth