A Thank You Page is where the content introduced by the call-
to-action and landing page is finally delivered to the visitor
who, after submitting a form, is now a lead.
A Thank You Page offers the downloadable content and
encourage actions that further the relationship.
Conversion path in action.
Landing Page (LP)Call-to-Action (CTA) Thank You Page (TYP)
Here are Three Key Building Blocks
for a Conversion Path
Landing Page (LP)
Thank you page (TYP)
Don’t just stop at with one conversion path (Step 1-3), keep
engaging by adding new Call-to-Actions on the Thank you page.
drive visitors to targeted
offers to connect with
and help them convert
Landing pages (LPs)
is where the offer in the
call-to-action is fulfilled,
and where the visitor
submits information in a
Thank you pages (TYPs)
offer the downloadable
content and encourage
actions that further the
guide your Visitors through the online journey to become a
The conversion path is part of the “Convert” phase in the Inbound
Thank You Page
The “Convert” phase is all about converting those anonymous online
“visitors” to your website to “leads”
Learn more about Conversion paths
➜ Lead Gen 101: How to Create an Intuitive Website
Conversion Path [Overview of concept] http://blog.hubspot.
➜ Generate Leads with a Conversion Process [Step by Step
➜ How Do Conversion Paths Work? [FAQs]
You can find me at:
Special thanks to all the people who made and
released these awesome resources for free:
➜ Presentation template by SlidesCarnival
➜ Photographs by Death to the Stock Photo