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Guy Kawasaki
Guy@Canva.com
The Art of
Social Media
Guy Kawasaki
Guy@Canva.com
Goals
Guy Kawasaki
Guy@Canva.com
• Fix foundation
Goals
Guy Kawasaki
Guy@Canva.com
• Fix foundation
• Optimize for impact
Goals
Guy Kawasaki
Guy@Canva.com
• Fix foundation
• Optimize for impact
• Learn a bit about Canva
Goals
Fix your avatar
“Every profile is your professional profile.”
Avatar: likeable, trustworthy, competent
Avatar: likeable, trustworthy, competent
• Face only
Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
• Front lit
Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
• Front lit
• Consistent
Fix your covers
Cover: interesting
• Narrative
Cover: interesting
• Narrative   
• Optimized size
Cover: interesting
• Narrative   
• Optimized size  
• Stocksy, not stock
Stocksy
Go to:   
profiles.google.com/me
Fix your business card
• Use big fonts—min 10 points
• Use big fonts—min 10 points
• Ensure scan-ability
• Use big fonts—min 10 points
• Ensure scan-ability
• Include your cell number
Add a signature
a
Fix your SlideShares
• Go 16 x 9
• Go 16 x 9
• Use a dark background
• Go 16 x 9
• Use a dark background
• Master fonts: 30+ size, sans
serif, and bold
• Go 16 x 9
• Use a dark background
• Master fonts: 30+ size, sans
serif, and bold
• Use graphics > words; demo >
graphics
• Go 16 x 9  
• Use a dark background  
• Master fonts: 30+ size, sans
serif, and bold  
• Use graphics > words; demo >
gr...
Fix your pictures
• Shoot horizontal
• Shoot horizontal  
• Light from the front
• Shoot horizontal  
• Light from the front  
• Crop crap constantly
• Shoot horizontal  
• Light from the front  
• Crop crap constantly  
• Optimize dimensions
Fix your posts
• Embed pictures
• Embed pictures  
• Be legal
Source
Facebook
Twitter  
Command-Shift 4
Twitter  
Canva
• Embed pictures  
• Be legal  
• Embed videos—and natively to
Facebook!
Repeat your posts
Twitter
Facebook
Ensure pin-ability
Experiment constantly
• Comments
• Comments
• Link
• Comments
• Link
• Question
Always be Canva-ing
Guy Kawasaki
Guy@Canva.com
The Art of
Visual Marketing
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
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The Art of Social Media in Asia Pacific with Guy Kawasaki

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Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, explains The Art of Social Media for Asia Pacific.

In this on-demand webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing platform.

In one hour, you'll learn Guy's secrets and power tips. Then you can apply these tips and tricks to your social media efforts and leave your competition in the dust!

VIEW THE ON-DEMAND WEBINAR:
http://offers.hubspot.com/apac/en/the-art-of-social-media-in-asia-pacific-guy-kawasaki

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The Art of Social Media in Asia Pacific with Guy Kawasaki

  1. Guy Kawasaki Guy@Canva.com The Art of Social Media
  2. Guy Kawasaki Guy@Canva.com Goals
  3. Guy Kawasaki Guy@Canva.com • Fix foundation Goals
  4. Guy Kawasaki Guy@Canva.com • Fix foundation • Optimize for impact Goals
  5. Guy Kawasaki Guy@Canva.com • Fix foundation • Optimize for impact • Learn a bit about Canva Goals
  6. Fix your avatar
  7. “Every profile is your professional profile.”
  8. Avatar: likeable, trustworthy, competent
  9. Avatar: likeable, trustworthy, competent • Face only
  10. Avatar: likeable, trustworthy, competent • Face only • Asymmetric
  11. Avatar: likeable, trustworthy, competent • Face only • Asymmetric • Front lit
  12. Avatar: likeable, trustworthy, competent • Face only • Asymmetric • Front lit • Consistent
  13. Fix your covers
  14. Cover: interesting • Narrative
  15. Cover: interesting • Narrative   • Optimized size
  16. Cover: interesting • Narrative   • Optimized size   • Stocksy, not stock
  17. Stocksy
  18. Go to:   profiles.google.com/me
  19. Fix your business card
  20. • Use big fonts—min 10 points
  21. • Use big fonts—min 10 points • Ensure scan-ability
  22. • Use big fonts—min 10 points • Ensure scan-ability • Include your cell number
  23. Add a signature a
  24. Fix your SlideShares
  25. • Go 16 x 9
  26. • Go 16 x 9 • Use a dark background
  27. • Go 16 x 9 • Use a dark background • Master fonts: 30+ size, sans serif, and bold
  28. • Go 16 x 9 • Use a dark background • Master fonts: 30+ size, sans serif, and bold • Use graphics > words; demo > graphics
  29. • Go 16 x 9   • Use a dark background   • Master fonts: 30+ size, sans serif, and bold   • Use graphics > words; demo > graphics
  30. Fix your pictures
  31. • Shoot horizontal
  32. • Shoot horizontal   • Light from the front
  33. • Shoot horizontal   • Light from the front   • Crop crap constantly
  34. • Shoot horizontal   • Light from the front   • Crop crap constantly   • Optimize dimensions
  35. Fix your posts
  36. • Embed pictures
  37. • Embed pictures   • Be legal
  38. Source
  39. Facebook
  40. Twitter   Command-Shift 4
  41. Twitter   Canva
  42. • Embed pictures   • Be legal   • Embed videos—and natively to Facebook!
  43. Repeat your posts
  44. Twitter
  45. Facebook
  46. Ensure pin-ability
  47. Experiment constantly
  48. • Comments
  49. • Comments • Link
  50. • Comments • Link • Question
  51. Always be Canva-ing
  52. Guy Kawasaki Guy@Canva.com The Art of Visual Marketing
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Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, explains The Art of Social Media for Asia Pacific. In this on-demand webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing platform. In one hour, you'll learn Guy's secrets and power tips. Then you can apply these tips and tricks to your social media efforts and leave your competition in the dust! VIEW THE ON-DEMAND WEBINAR: http://offers.hubspot.com/apac/en/the-art-of-social-media-in-asia-pacific-guy-kawasaki

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