HCC Value Analysis College Community

• Twenty percent (20%) of residents were “Extremely Interested” in having community
colleges in their community.
• Almost half (49%) believe that HCC is “Much Better” or “Somewhat Better” than other
local colleges and Universities.
• On a scale of -100 to 100, Central College has a Net Promoter Score of -9%, meaning
that it has 9% more detractors than promoters.
Overall Attitudes
HCC - Central College
Summary of Area Resident Responses to 2013 Survey
HCC recently conducted a Value AnalysisTM
survey of Houston area residents as part of an overall
strategic initiative to help HCC assume a desirable position in the local educational marketplace. The
following summary was compiled from the Message Factors research report to provide an overview of
the overall perceptions of HCC and the issues that are valued by Central College area residents.
Familiarity with Area Community Colleges
• Unaided awareness of HCC among area residents is the highest for Central College area at 87%.
• Sixteen percent (16%) of respondents say they or someone in their immediate family have
received a degree or certificate from HCC.
• Thirty percent (30%) of respondents say they or someone in their immediate family have taken
classes at HCC but did not obtain a degree or certificate.
• Fifty-eight percent (58%) of respondents in the Central College area reported being aware that
HCC offers programs in the Health Sciences, and 57% were not sure if HCC has a campus in
the medical center.
Value Analysis
Below are the “Value” issues identified for the Central College area:
• Has programs that help people become qualified to enter the workforce after graduation.
• Sufficient variety of classes and degree or certificate programs.
• Meets the needs of local businesses.
• Works with businesses to identify workforce needs.
• Convenient locations.
• Meets the education needs of residents.
• Positively impacts the region’s economy.
• Innovative in meeting community’s educational needs.
• Responsive to the community.
• Effectively serve diverse groups in the community.
THAT HCC IS
MEETING THE
OVERALL NEEDS OF
THE COMMUNITY.
“Completely Satisfied”
or “Mostly Satisfied”
70%
70%
SIX IN TEN (59%) RESIDENTS
think that HCC is “Much Better” or “Somewhat Better” than other community colleges and proprietary schools.
of residents
were

• Twenty-six (26%) of residents were “Extremely Interested” in having
community colleges in their community.
• Fifty-eight (58%) residents think that HCC is “Much Better” or
“Somewhat Better” than other community colleges and proprietary schools.
• On a scale of -100 to 100, Northeast College has a Net Promoter Score
of -7%, meaning that it has 7% more detractors than promoters.
Overall Attitudes
HCC - Northeast College
survey of Houston area residents as part of an overall strategic
initiative to help HCC assume a desirable position in the local educational marketplace. The following
summary was compiled from the Message Factors research report to provide an overview of the overall
perceptions of HCC and the issues that are valued by Northeast College area residents.
• Unaided awareness of HCC among area residents is 72% for the Northeast College area.
• Fourteen percent (14%) of respondents say they or someone in their immediate family have
• Twenty-five percent (25%) of respondents say they or someone in their immediate family have
taken classes at HCC but did not obtain a degree or certificate.
• Fifty-two percent (52%) of respondents in the Northeast College area reported being aware that
HCC offers programs in the Health Sciences, but 69% were not sure if HCC has a campus in the
medical center.
Value Analysis
Below are the “Value” issues identified for the Northeast College area:
• Convenient class times.
• Has continuing education courses for residents whose jobs require it.
• Educated population leads to decreased social costs to the state.
• Provide opportunities for economic growth by doing business with local companies.
THAN OTHER LOCAL COLLEGES
AND UNIVERSITIES.
“Much Better” OR
“Somewhat Better”
6in
106in
10
60% BELIEVE THAT HCC IS
were “Completely Satisfied” or
“Mostly Satisfied” that HCC is meeting
the overall needs of the community.
63%
63%
OF RESIDENTS
Better” or
what
”

• Twenty-two percent (22%) of residents were “Extremely Interested” in having
• Sixty-four percent (64%) of residents were “Completely Satisfied” or “Mostly
Satisfied” that HCC is meeting the overall needs of the community.
• On a scale of -100 to 100, Northwest College has a Net Promoter Score
of -17%, meaning that it has 17% more detractors than promoters.
Overall Attitudes
HCC - Northwest College
perceptions of HCC and the issues that are valued by Northwest College area residents.
• Unaided awareness of HCC among area residents is 76% for the Northwest College area.
• Thirteen percent (13%) of respondents say they or someone in their immediate family have
• Twenty-nine percent (29%) of respondents say they or someone in their immediate family have
• Fifty-one percent (51%) of respondents in the Northwest College area reported being aware that
medical center.
Value Analysis
Below are the “Value” issues identified for the Northwest College area:
• Has effective leadership.
ALMOST
5 in 10
(48%)
than other community colleges and proprietary schools.
SIXTY-SEVEN (67%) RESIDENTS BELIEVE THAT HCC IS “MUCH
BETTER” OR “SOMEWHAT
BETTER” THAN OTHER LOCAL
COLLEGES AND UNIVERSITIES.
think that HCC is
“Much Better” or “Somewhat Better”

• Nineteen percent (19%) of residents were “Extremely Interested” in having
• Sixty-two percent (62%) of residents were “Completely Satisfied” or “Mostly
• On a scale of -100 to 100, Southwest College has a Net Promoter Score
of -10%, meaning that it has 10% detractors than promoters.
Overall Attitudes
HCC - Southwest College
perceptions of HCC and the issues that are valued by Southwest College area residents.
• Unaided awareness of HCC among area residents is 86% for the Southwest College area.
• Seventeen percent (17%) of respondents say they or someone in their immediate family have
• Thirty-one percent (31%) of respondents say they or someone in their immediate family have
• Sixty percent (60%) of respondents in the Southwest College area reported being aware that HCC
offers programs in the Health Sciences, but 64% were not sure if HCC has a campus in the
medical center.
Value Analysis
Below are the “Value” issues identified for the Southwest College area:
• Makes it affordable to obtain a four-year degree from another school.
• Convenient class times.
• Meets the education needs of the local business community by supplying an educated workforce.
• Works with community businesses to identify workforce needs.
THAN OTHER COMMUNITY COLLEGES
AND PROPRIETARY SCHOOLS.
OR “Somewhat Better”
57%
57% THINK THAT HCC IS “Much Better”
believe that HCC is “Much Better”
or “Somewhat Better” than other local
colleges and Universities.
51%
51%

• Twenty-eight percent (28%) of residents were “Extremely Interested” in having
• Sixty-five percent (65%) believe that HCC is “Much Better” or “Somewhat Better” than
other local colleges and Universities.
• On a scale of -100 to 100, Southeast College has a Net Promoter Score of 31%, which
is the highest score of any of the colleges.
Overall Attitudes
HCC - Southeast College
perceptions of HCC and the issues that are valued by Southeast College area residents.
• Unaided awareness of HCC among area residents is 81% for the Southeast College area.
• Nineteen percent (19%) of respondents say they or someone in their immediate family have
• Forty-seven percent (47%) of respondents say they or someone in their immediate family have
• Sixty-nine percent (69%) of respondents in the Southeast College area reported being aware that
medical center.
Value Analysis
Below are the “Value” issues identified for the Southeast College area:
• Makes it affordable to obtain a four-year degree from another school.
• Easy for residents to take advantage of the college’s services.
THAT HCC IS
MEETING THE
OVERALL NEEDS OF
THE COMMUNITY.
72%
72% think that HCC is “Much Better” or “Somewhat Better”
than other community colleges and proprietary schools.of residents
were
SEVENTY PERCENT (70%)

HCC - Coleman College
perceptions of HCC and the issues that are pertinent to Coleman College.
• Aided awareness of HCC among area residents is the lowest for Coleman College at 23%.
• Thirty-nine percent (39%) of respondents were not aware that HCC offers programs in health
sciences, and 64% were not sure if HCC has a campus in the medical center.
• Only 6% of respondents recalled the name “Coleman” as the campus in the medical center on an
unaided basis.
• One-quarter (26%) of African-American respondents were aware of an HCC campus in the
Texas Medical Center, and 11% of all African-American respondents correctly recalled the name
as Coleman.
• There were few differences in recall of the Coleman name among different income groups.
• Southeast College area respondents had the highest level of awareness of Coleman
College at 34%. Only 14% of respondents in the Northeast College area were aware of
Coleman College.
are specifically aware (on an aided basis) of
HCC’s programs in the health sciences,
but only 19% are aware (on an aided basis)
that HCC has a campus in the Texas Medical Center.
58%
58%
MORE THAN HALF OF RESPONDENTS

• Thirty percent (30%) of African American residents were “Extremely Interested” in
having community colleges in their community.
• Sixty-three percent (63%) think that HCC is “Much Better” or “Somewhat Better” than
other community colleges and proprietary schools.
• Compared to other ethnic groups, African Americans have the highest Net Promoter
Score of 26%, on a scale of -100 to 100.
Overall Attitudes
HCC - African American Residents
perceptions of HCC and the issues that are valued by African American residents.
• Unaided awareness of HCC among African Americans is 95%, which is the highest of any ethnic group.
• Twenty-eight percent (28%) of respondents say they or someone in their immediate family have
• Only thirty-eight percent have not taken a course at the college but are familiar with HCC.
• Thirty-three percent (33%) of respondents say they or someone in their immediate family have
• Fifty-eight percent (58%) of African American respondents reported being aware that HCC offers
programs in the Health Sciences, but 50% were not sure if HCC has a campus in the medical center.
• 25% of residents see, hear, or read information about HCC “Very Often,” while another 40%
responded “Somewhat Often.”
Value Analysis
Below are the “Value” issues identified for African American residents:
• Meets the education needs of the local business community by
supplying an educated workforce.
• Easy for residents to take advantage of the college’s services.
THAN OTHER LOCAL
COLLEGES AND
UNIVERSITIES.
believe that HCC is
““Much Better” or
“Somewhat Better”
63%
63%
were “Completely Satisfied” or “Mostly Satisfied”
that HCC is meeting the overall needs of the community.
SEVENTY ONE PERCENT (71%)
of African Americans

• Sixteen percent (16%) of Caucasian residents were “Extremely Interested” in
having community colleges in their community.
• Only 41% think that HCC is “Much Better” or “Somewhat Better” than other
community colleges and proprietary schools.
• On a scale of -100 to 100, Caucasians have a Net Promoter Score of -32%,
meaning they have 32% more detractors than promoters.
Overall Attitudes
HCC - Caucasian Residents
perceptions of HCC and the issues that are valued by Caucasian residents.
• Unaided awareness of HCC among Caucasians is 85%.
• Seven percent (7%) of Caucasian respondents say they or someone in their immediate family have
• Twenty-four percent (24%) of respondents say they or someone in their immediate family have taken
• Only forty-seven percent (47%) of Caucasian respondents reported being aware that HCC offers
programs in the Health Sciences, and 77% were not sure if HCC has a campus in the
medical center.
• 6% of Caucasian residents see, hear, or read information about HCC “Very Often,” while another 31%
responded “Somewhat Often.”
Value Analysis
Below are the “Value” issues identified for Caucasian residents:
• Sufficient variety of classes and degree or certificate programs.
THAT HCC IS MEETING THE OVERALL
NEEDS OF THE COMMUNITY.
OR “Mostly Satisfied”
62%
62% WERE “Completely Satisfied”
CAUCASIANS
believe that HCC is “Much Better”
or “Somewhat Better” than other
local colleges and Universities.
63%
63%

• Thirty percent (30%) Hispanic residents were “Extremely Interested” in having
• Only 43% think that HCC is “Much Better” or “Somewhat Better” than other
• On a scale of -100 to 100, Hispanics have a Net Promoter Score of 22%, meaning they
have 22% more promoters than detractors.
Overall Attitudes
HCC - Hispanic Residents
perceptions of HCC and the issues that are valued by Hispanic residents.
• Unaided awareness of HCC among Hispanics is 59%, which is the lowest among the ethnic groups
analyzed in this research.
• Eighteen percent (18%) of Hispanic respondents say they or someone in their immediate family have
• Thirty-nine percent (39%) of respondents say they or someone in their immediate family have taken
• Sixty-four percent (64%) of Hispanic respondents reported being aware that HCC offers programs in
the Health Sciences, but 62% were not sure if HCC has a campus in the medical center.
• Twenty-one percent (21%) of Hispanic residents see, hear, or read information about HCC
“Very Often,” while another 29% responded “Somewhat Often.”
Value Analysis
Below are the “Value” issues identified for Hispanic residents:
• Makes it more affordable to obtain a four-year degree from another school.
THAT HCC IS
MEETING THE
OVERALL NEEDS OF
THE COMMUNITY.
69%
69% HCC is “Much Better” or “Somewhat Better” than
other local colleges and Universities.
SIXTY SEVEN PERCENT (67%)
believe that
were
of
Hispanics

• Fifty-nine percent (59%) of Asian were “Completely Satisfied” or “Mostly
• Fifty-four percent (54%) believe that HCC is “Much Better” or “Somewhat
Better” than other local colleges and Universities.
• On a scale of -100 to 100, Asians have a Net Promoter Score of -60%, meaning
they have 60% more detractors than promoters. This is the lowest score
compared to the other ethnic groups included in the study.
Overall Attitudes
HCC - Asian Residents
perceptions of HCC and the issues that are valued by Asian residents.
• Unaided awareness of HCC among Asians is 85%.
• Fifteen percent (15%) of Asian respondents say they or someone in their immediate family have
• Thirty-two percent (32%) of respondents say they or someone in their immediate family have taken
• Seventy-six percent (76%) of Asian respondents reported being aware that HCC offers programs in
the Health Sciences, but 51% were not sure if HCC has a campus in the medical center.
• Thirteen percent (13%) of Asian residents see, hear, or read information about HCC “Very Often,”
while another 34% responded “Somewhat Often.”
9%
9%ONLY
think that HCC is “Much Better”
or “Somewhat Better” than other
63%
63%
OF ASIAN RESIDENTS WERE
“Extremely Interested” IN HAVING
COMMUNITY COLLEGES IN THEIR COMMUNITY,
WHICH WAS THE LOWEST RESPONSE COMPARED
TO THE OTHER ETHNIC GROUPS.

HCC Value Analysis College Community

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Similar to HCC Value Analysis College Community

Similar to HCC Value Analysis College Community (20)

More from Houston Community College

More from Houston Community College (20)

Recently uploaded

Recently uploaded (20)

HCC Value Analysis College Community