In 1943 Abraham Maslow devised a motivational theory, His 'hierarchy of needs' focuses on the various levels of motivation an individual can progress through. We've examined these levels in comparison to business ownership and management.

1. Building Your Business
How do you stay
motivated?

2. Motivation plays a key factor in
productivity and quality of work.

3. What is ‘motivation’?
In its most basic form,
motivation is the desire to do
something.

4. Theories of motivation
Psychologists developed countless theories
behind motivation over time including:
- Herzberg’s Two-Factor Theory
- Hawthorne Effect
- Maslow’s Hierarchy of Needs
- Expectancy Theory
- McClelland’s Human Motivation Theory
So what do they MEAN?

5. These theories aim to highlight
the greatest factors of
motivation.
We’re going to focus on
Maslow’s Hierarchy of Needs.

6. Maslow’s Hierarchy of Needs

7. What are the five levels of
‘needs’?

8. Maslow’s Hierarchy of Needs
The first three levels focus on our
basic needs including food,
shelter, safety and employment.

9. Maslow’s Hierarchy of Needs
According to Maslow, once each
level of motivation has been
reached, an individual will begin to
move up the hierarchy.

10. Maslow’s Hierarchy of Needs
The ‘Esteem’ level focuses on personal
achievement and respect.
This can be generated through senior
positions or beginning your own business.

11. Maslow’s Hierarchy of Needs
The ‘Self-Actualization’ level focuses on
personal growth and discovery.
This can be generated through following
one’s passion and dreams.

12. Maslow’s Hierarchy of Needs
According to Maslow, once you’ve
achieved this euphoric level you are able
to reach your full potential.

13. We work with builders who
share our passion, values and
vision.
Hotondo Homes

14. Hotondo Homes
Our systems were created to
help builders grow a successful
business and ultimately reach
their full potential.

15. We want to help you reach
the final two levels in the
hierarchy!

16. If you’re ready to reach your full potential and
would like to learn more, please visit
franchise.hotondo.com.au

17. Subscribe to our podcast on iTunes or read our
blog online.