A recent survey of executives from Open Mobile Media shows how the business community expects to prioritize mobile development.

1. 20%aredevelopingmobileplatformsforwearables
16%arenotbutwillsoon
50%
14%areunsure
don’tplanto
Mobileapps
Socialmedia
Mobilewebsites
Connectedplatforms
Wearabledevices
Chatbots
EXPECTATIONS
FOR MOBILE
A recent survey of executives from
Open Mobile Media shows how the
business community expects to
prioritize mobile development.
Mobile development priority rankings
Wearable apathy of those surveyed:
Mobile data points
Executivesareusingthesedatapointstopersonalizemobileexperiences:
72%
60%59%43%43%
19%
8%
Past
interactions
with app Location
Purchase
history
Past
interactions
with brand Time for user
Weather
Other
© 2016 STR, Inc. All Rights Reserved.
illustrations: annamarie hudson
Source: Open Mobile Media