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Webinar - Better Monetize Apps by Rewarding Users

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The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.

View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps

Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic

Published in: Mobile
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Webinar - Better Monetize Apps by Rewarding Users

  1. 1. Monetization Webinar Better Monetize Apps by Rewarding Users Appsaholic, LLC. | Proprietary and Confidential
  2. 2. Appsaholic, LLC. | Proprietary and Confidential Speakers Andrew Gerhart COO AerServ Zach Redler Sr. Director Appsaholic
  3. 3. Appsaholic, LLC. | Proprietary and Confidential Agenda ● Opportunities and challenges ● Monetization landscape ● Rewards as a way to monetize ● Q&A
  4. 4. Appsaholic, LLC. | Proprietary and Confidential Opportunities and Challenges
  5. 5. Appsaholic, LLC. | Proprietary and Confidential Opportunities and Challenges
  6. 6. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape 5
  7. 7. Huh?!?
  8. 8. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape 4 Main Monetization Models: o Paid installs o Freemium / in-app purchase o Ad-supported o Subscriptions
  9. 9. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape What Pay $X to download the app Monetization Benefit Instant monetization of user Monetization Challenge Low conversion rate Stats 33% of users will pay to download an app Source: eMarketer, Only 33% of US Mobile Users Will Pay for Apps This Year, 02.05.15 Paid Installs
  10. 10. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape Freemium / In-app purchase What App is free to download, and the app attempts to convert the user into paying real dollars for items in the app Monetization Benefit Keeps the user engaged in the app, allows for high revenue per transaction Monetization Challenge Low conversion rate Stats 1.5% of users will make an in-app purchase Source: Swrv, 01.14
  11. 11. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape What Ads integrated into the app in the form of banners, interstitials, video, native or rewarded video Monetization Benefit Keeps app free; user acceptance. Every user is monetized. Monetization Challenge Lower revenue per user; some user aversion to ads Stats Mobile ad spend will grow to $95 billion by 2018 Ad Supported
  12. 12. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape What Gating content behind a paid subscription wall Monetization Benefit Recurring revenue, engaged user, instant monetization Monetization Challenge Unknown conversion rate Stats 37% of users are willing to subscribe to an app Source: Android Authority, 10.14 Paid Subscriptions
  13. 13. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape $$$$$$$$$ $$$$$$$ $$$$$$ $$$$$ $$$$ $$$ $$ $ Revenue Potential Ad Format Banner Interstitial Offer walls Native Video Rewarded video Source: VentureBeat 2015
  14. 14. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape Monetization Methods Users Hate Other Banner Ads Surveys Notification Ads Lock Screen Ads Interstitials Video Ads Subscriptions Text Ads App Walls 0 2 4 6 8 10 12 14 16 Source: VentureBeat 2015
  15. 15. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape Most Popular o Freemium o Interstitials o Video Ads o Banner Ads Least Popular o Surveys o Lock Screen Ads o Subscriptions o Affiliate/E-Commerce o Notification Ads o Text Ads o Offer Walls o App Walls Source: VentureBeat 2015 Monetization Methods Deployed
  16. 16. Appsaholic, LLC. | Proprietary and Confidential Monetization Landscape 5 TYPE Freemium/In-App Purchases of Digital Goods Ads: Interstitials Ads: Banner Ads and Traditional Static images Ads: Video Ads App Walls Offer Walls Affiliate Commerce Links to Purchase Physical Goods Premium: Pay to Download Ads: Text Ads Subscriptions Ads: Notification Ads SCORE 712 609 573 561 378 366 208 195 144 126 120 RANK 1 2 3 4 5 6 7 8 9 10 11 Source: VentureBeat 2015
  17. 17. What is a mobile rewards program?
  18. 18. Appsaholic, LLC. | Proprietary and Confidential What we’ve learned Offering users rewards of real value will: Reduce ad sensitivity Give users purchase power Drive retention and engagement How can you balance user experience with your monetization needs?
  19. 19. Appsaholic, LLC. | Proprietary and Confidential How it works
  20. 20. Appsaholic, LLC. | Proprietary and Confidential Compelling use cases Rescue moments Gated experiences Shopping power Achievements Competitions VIP treatment
  21. 21. Appsaholic, LLC. | Proprietary and Confidential Best practices - user experience Keep users in mind Offer rewards of real value Customize achievements Redemption options Customize rewards Opportunities to earn points
  22. 22. Appsaholic, LLC. | Proprietary and Confidential Best practices - operations Publicize your program Plan ahead - infrastructure Leverage platforms Don’t forget customer service Multiple monetization channels Track, analyze, optimize
  23. 23. Questions? Submit yours in the webinar’s "Questions" box.

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