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A Path Analysis of Educator Perceptions
of Open Educational Resources
Using the Technology Acceptance Model
Hope Kelly
University of Florida
Justification
Open source Open access
Open
education
Benefits
Authors Educators Learners
Current OER Research
Information
Architecture
Quality Utility
Research Interest - Adoption
Information
Architecture
Adoption Utility
Research Rationale
• Purpose – Improving integration of OER
• Interest – Open access to educational resources
• Justification – Empowerment though knowledge
• AAAE National Research Agenda – “Develop
and validate systems-based models that will advance our
understanding of information and technology diffusion and its
practice.”
• Land Grant Mission – obligation to share resources for
the public good
Research Problem
Open Educational Resources are freely
available materials that may not fall under
the radar of many educators who would
benefit from their use.
We need to know more about people’s
attitudes who adopt these resources so that
we can improve access and use.
Objectives
• Understand factors that impact OER
adoption
• Understand differences in users in terms
of educational setting
• Guide instructional messaging for future
educators
Theory Base
• Social Cognitive Learning Theory
Bandura 1977
PERSON
Efficacy
Expectations
BEHAVIOR Outcome
Expectations
OUTCOME
Conceptual Model
External Factors
Perceived usefulness
outcome judgment
Perceived ease of use
self-efficacy
Behavioral intention
to use
Actual system use
outcome
Research Questions
• In a Web landscape cluttered with resources
how do user attitudes towards OER impact their
acceptance?
• Does general computer self-efficacy impact the
acceptance of OER?
• Do group differences exist among the educators
represented in the sample?
Research Questions
External Factors
Perceived usefulness
outcome judgment
Perceived ease of use
self-efficacy
Behavioral intention
to use
Actual system use
Outcome2
1
3
4
5
6
Participants
18 - 30
7%
31 - 40
24%
41 - 50
29%
51 +
40%
Age
B
12%
M
56%
Doc
29%
Other
3%
Education
Participants
K - 12
29%
Higher Ed
48%
HR/Other
23%
Workplace
Instrument
• 5 application self-efficacy items
• 5 ease of use items
• 5 usefulness items
• 3 intention to use items
• 2 actual use items
• Gender, age, education, workplace, years
experience
Data Analysis
• Normalization
• Descriptives
• Outliers & way outliers included
• Path Analysis
– Model fitness
– Correlation coefficients
• Discriminant Analysis
– MANOVA
– Descriptive discriminant analysis
Big Picture Results
Does application self-efficacy have an effect
on perceived ease of use?
• Moderate direct effect
• Higher computer self-efficacy = perception
that OER are easy to use
• Maybe a disconnect between perceptions
of typically used applications and OER
Does ease of use have a positive
effect on perceived usefulness?
• Strong direct effect
• The easier to use an OER seems to be =
the OER seems more useful
• Design of OER must be clear and easy
Does ease of use have a positive effect on
behavioral intention to use?
Does perceived usefulness have a positive
effect on behavioral intention to use?
• Small direct effects to intention to use
• Indirect effects should be considered
• Direct effects to actual use should be
considered
Does behavioral intention to use have a
positive effect on actual use?
• Strong direct effect
• If you think you will use OER = you are
more likely to use them more & often
• Confirms an important aspect of the TAM
Do group differences exist among the
educators represented in the sample?
Function
1
Function
2
Function
3
Function
4
Self-efficacy -.181 .959 .511 -.275
Ease of use .519 -.784 1.190 .765
Usefulness 1.272 .481 -1.057 -.374
Intention -.997 -.510 .269 -.706
Actual use -.582 .407 -.365 1.000
Who will be interested?
• Digital collections
managers/administrators
• Educators
• Educational technologists
• Instructional designers
Intriguing Features
• Emphasis on design of OER rather than
content
• Particular interest from K-12 educators
What’s next?
• Future models should test indirect and
direct effects from Perceived Ease of Use
& Perceived Usefulness to Actual System
Use
• Explore the perceived needs of K-12
educators in relation to OER
• Examine how OER are integrated in
teacher education programs

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A Path Analysis of Educator Perceptions of OER

  • 1. A Path Analysis of Educator Perceptions of Open Educational Resources Using the Technology Acceptance Model Hope Kelly University of Florida
  • 2. Justification Open source Open access Open education
  • 5. Research Interest - Adoption Information Architecture Adoption Utility
  • 6. Research Rationale • Purpose – Improving integration of OER • Interest – Open access to educational resources • Justification – Empowerment though knowledge • AAAE National Research Agenda – “Develop and validate systems-based models that will advance our understanding of information and technology diffusion and its practice.” • Land Grant Mission – obligation to share resources for the public good
  • 7. Research Problem Open Educational Resources are freely available materials that may not fall under the radar of many educators who would benefit from their use. We need to know more about people’s attitudes who adopt these resources so that we can improve access and use.
  • 8. Objectives • Understand factors that impact OER adoption • Understand differences in users in terms of educational setting • Guide instructional messaging for future educators
  • 9. Theory Base • Social Cognitive Learning Theory Bandura 1977 PERSON Efficacy Expectations BEHAVIOR Outcome Expectations OUTCOME
  • 10. Conceptual Model External Factors Perceived usefulness outcome judgment Perceived ease of use self-efficacy Behavioral intention to use Actual system use outcome
  • 11. Research Questions • In a Web landscape cluttered with resources how do user attitudes towards OER impact their acceptance? • Does general computer self-efficacy impact the acceptance of OER? • Do group differences exist among the educators represented in the sample?
  • 12. Research Questions External Factors Perceived usefulness outcome judgment Perceived ease of use self-efficacy Behavioral intention to use Actual system use Outcome2 1 3 4 5 6
  • 13. Participants 18 - 30 7% 31 - 40 24% 41 - 50 29% 51 + 40% Age B 12% M 56% Doc 29% Other 3% Education
  • 14. Participants K - 12 29% Higher Ed 48% HR/Other 23% Workplace
  • 15. Instrument • 5 application self-efficacy items • 5 ease of use items • 5 usefulness items • 3 intention to use items • 2 actual use items • Gender, age, education, workplace, years experience
  • 16. Data Analysis • Normalization • Descriptives • Outliers & way outliers included • Path Analysis – Model fitness – Correlation coefficients • Discriminant Analysis – MANOVA – Descriptive discriminant analysis
  • 18. Does application self-efficacy have an effect on perceived ease of use? • Moderate direct effect • Higher computer self-efficacy = perception that OER are easy to use • Maybe a disconnect between perceptions of typically used applications and OER
  • 19. Does ease of use have a positive effect on perceived usefulness? • Strong direct effect • The easier to use an OER seems to be = the OER seems more useful • Design of OER must be clear and easy
  • 20. Does ease of use have a positive effect on behavioral intention to use? Does perceived usefulness have a positive effect on behavioral intention to use? • Small direct effects to intention to use • Indirect effects should be considered • Direct effects to actual use should be considered
  • 21. Does behavioral intention to use have a positive effect on actual use? • Strong direct effect • If you think you will use OER = you are more likely to use them more & often • Confirms an important aspect of the TAM
  • 22. Do group differences exist among the educators represented in the sample? Function 1 Function 2 Function 3 Function 4 Self-efficacy -.181 .959 .511 -.275 Ease of use .519 -.784 1.190 .765 Usefulness 1.272 .481 -1.057 -.374 Intention -.997 -.510 .269 -.706 Actual use -.582 .407 -.365 1.000
  • 23. Who will be interested? • Digital collections managers/administrators • Educators • Educational technologists • Instructional designers
  • 24. Intriguing Features • Emphasis on design of OER rather than content • Particular interest from K-12 educators
  • 25. What’s next? • Future models should test indirect and direct effects from Perceived Ease of Use & Perceived Usefulness to Actual System Use • Explore the perceived needs of K-12 educators in relation to OER • Examine how OER are integrated in teacher education programs