This print advertisement for Lana Del Rey's album uses a medium shot image of the artist looking directly at the camera to create a connection with audiences. The vintage-style image and simple fonts in blue and white distinguish the ad as indie. Lana's serious facial expression also positions her as indie rather than pop. The largest and boldest font is used for the artist's name at the top to indicate importance, while smaller fonts list the album name, release date, songs, and website in the center of the ad below the image.

1. Analysis of a print advert-Lana
Del Rey

2. Lana Del Rey-Print advert

3. Image
The image used is a medium shot of the artist which
allows the audience to focus on Lana as she takes up
most of the print advert. A medium shot allows for her
top to be shown so therefore it avoids text being
placed over her face which would occur if the image
had been a close up and her white top allows the blue
font to stand out to the audience. The artist is looking
directly into the camera allowing the audience to feel
a connection with her. Lana’s facial expression
appears to be serious which therefore distinguishes
between the pop and indie genre as if it was a pop
advert the facial expressions are likely to be more fun
as stereotypically the younger generation are more
into pop therefore showing the targeted age range for
Lana. There appears to be an almost vintage effect on
the image which connotes the indie genre as from
looking at digipaks and indie music videos such as
Florence and the Machine ‘Dog days are over’ there is
a vintage feel to them.

4. Fonts
The font used for the artists name
is a bold sans serif font. It is the
largest font on the print advert to
connote importance of the artist.
The font is very simplistic which
therefore connotes the indie genre.
The font for the album name appears in a much smaller font than the artists name
which therefore attracts the audience to the artists name rather then the album
name itself. However the font is the same as the one used for the artists name. The
font colours switch for the artists name and the album name which I think looks
professional. The blue sky goes contains white font and the white blouse contains
blue font which I think looks good.
The fonts used for the smaller text which says the
album release date and the songs it includes are in
serif fonts being ‘swirly’ fonts. The sizing of fonts
connotes the importance of the text. The choice of
fonts are again simplistic.
The font used for the website which is placed at the
bottom of the advert is similar to the font used for the
artists name and album name however it isn’t as bold.
There appears to be 4 different fonts on the print advert
which is the same for digipaks.

5. Colours
The colours used on the print advert contain light
colours. From the digipaks I looked at they
contained black and white font however this print
advert contains the colour blue however it isn’t a
bold blue it is fairly light so therefore fits the
indie genre. Indie print work only contains 2-3
colours to connote simplicity. The colour of the
fonts are the colour of the blouse and the sky
which I find interesting as the colours switch half
way down the print advert from being a blue
background with white font to white background
behind the blue fonts. White connotes purity and
is a font that stands out on most colours. Blue
connotes authority and confidence. This colour
goes with Lanas image as her facial expression
connotes confidence and her fans idolise her
therefore connoting power.

6. Layout
The artists name is placed in large font
at the top of the print advert as this is
where the audience will first look.
The album name is placed about half way down the
print advert in a smaller size font which is the
second thing an audience would be drawn too. All
the fonts are placed in the centre of the print
advert.
The amazon logo is placed in the bottom left corner
to show where the album can be brought from,
however it isn’t very noticeable. On the bottom right
there is the artists label however this too is very
small connoting it isn’t that important.
In the bottom centre of the print advert the artists
website is placed to allow the audience to possibly
buy merchandise, cd’s or find out more about her.
The release date and some of the
songs are placed directly
underneath the album name
again placed in the centre so it’s
neat and professional.
The artists image is placed in the centre of the print advert
taking up the majority of it. This straight away draws the
audiences attention to her as her eyes are looking directly
into the camera and her head is directly underneath her
name which stands out clearly.