My meticulously crafted presentation covers all essential elements. It delves into the client I am tailoring the proposal for, outlining their objectives, insights on social media and market trends, as well as identifying their competitors. The comprehensive analysis extends to defining the target audience and strategies for effective communication across various social media platforms. Within the presentation, I articulate the content pillars and the nuanced approach to communicating them to the right audience. This involves a thorough understanding of the different audience segments, including their pain points and tailored messaging crafted specifically for each buyer persona. In essence, the presentation encapsulates a holistic approach to market research.

1. Business Consulting
Firm
ONPASSIVE

2. 01
Table of contents
Client Overview 02 Objectives 03 Insights & Analysis
04 Target Audience 05 Communication
Channels 06 Content Pillars
07 Digital Advertising & Media
Buying Scope
Scope Breakdown,
Deliverables Budget
08

3. Overveiw
01

4. Overview
Onpassive was founded in 2017 in the US as an AI-driven software and digital services
company.
It established offices globally including in India, Singapore, UAE, and now Egypt.
In Egypt, Onpassive operates as a business consulting firm under Dr. Tarek Tantawi,
providing advisory services and specialized training programs.
Dr. Tarek Tantawi is an experienced business development consultant and author.
Onpassive Egypt offers integrated managerial consultations, assessment sessions,
specialized training programs, and '‫ﺑﲒﻧﺲ‬ ‫'ﻗﻌﺪة‬ sessions.
The training programs cover topics like business leadership, marketing, HR, strategic
planning, management.

5. Objectives
02

6. Objectives
- Increase brand awareness for Onpassive in Egypt & Business Landscape.
- Increase engagement on social media platforms.
- Acquire new clients in target market segments.
- Grow Onpassive’s consulting revenue.

7. Insights
03

8. Founded in 1998, positioned as a leader in consulting in Egypt and
the Middle East. Focus on "sustainability" and finding creative
solutions for business continuity. Offer services in corporate
governance, family governance, strategy, organizational
development, market research, and transformation. Operate in both
Egypt and Saudi Arabia, with an office in Riyadh. Worked with
government entities like Ministry of Commerce and Ministry of
Economy in KSA Emphasize innovative strategic solutions to
unlock potential and drive growth. 20+ years experience working
with over 1000 clients of various sizes. Established reputation for
delivering results and helping clients achieve goals
Competitors
Logic Consulting Overview

9. Insights of Logic
-FB:1,200 Fans
-IG: No IG on their website
-LinkedIn: 16,178 Fans
- 2 branches in KSA and 1 in Egypt
- Website FB link redirects to a wrong page
- Very active on social media
- Visually appealing designs and content
- Posts regularly on LinkedIn and FB
- Linkedin has the most engagement
- They post case studies and success stories on
website

10. Happy Clients of LOGIC on Website

11. Happy Clients of LOGIC on Website

12. Happy Clients of LOGIC on Website

13. Consulting Services of LOGIC

14. Consulting Services of LOGIC

15. Competitors
Acumen Consulting is a boutique
management consulting firm specializing in
supporting SMEs & the start-up ecosystem.
Acumen is built on a mindset of utilizing
innovative data analytics and cross
disciplinary analysis to empower
governments, organizations, incubators,
and small and medium enterprises to make
better business decisions.
Acumen Consult Overview

16. Insights of Acumen
-FB: 4.1K Fans
-IG: 417 Fans
-LinkedIn: 2,811 Fans
- Separate Domain and Social Media Accounts for
the Egyptian Market
- Not active on Instagram
- They have an established identity and grid theme
- They post case studies and blog posts
- Post regularly on their facebook & Linkedin page
- Most engagement is on their Linkedin page

17. - Infographs: it helps the consumer visualize the sucess so the
message could be delivered better.
- Quiz: more engagement and traffic to the website
- Blog: it helps the SEO of the website so it could rank higher in the
search engines, it also educates people about business trends and
gives insights about famous case studies.
- Case Studies: acts as a testimonial or a success story to the
consumer, whenever the consumer checks it it gives him the
feeling of assurance.

18. - It helps with the communication, it helps the customer to understand what are our offerings and how we can
help them succeed in their business.
- It enhances the user experience.
- Customers who are actively looking for specific services when they find it on the website they spend more
time on the website which generates more traffic to it and eventually ranks higher aswell on search engines,
these potential customers might turn to leads which eventually will turn to sales.
- Having a services tab will also help to educate the visitors and tell them what are the benefits of each one
which will lead to having them make easier decisions.

19. - Industries: It helps the customers who are in a very niche market and they are afraid to risk it with someone
who isn’t familiar with their Industries. Adding specific projects that we helped in these industries will give us
credibility and more trust and that we can help you achieve your desired results.
- Expertise: It shows how expereinced we are in the market, and that we truly can help them.
-All of the previous insights will help in the SEO and ranking higher in the search engines and attract
more vistors.

20. Founded in 1995, CID is a pioneering
management consulting firm with over 20
years experience across marketing,
communications, community development
and public/private partnerships. with over
150 client in the MENA region.
Competitors
CID Consulting Overview

21. Insights of CID
-FB: 2K Fans
-IG: 541 Fans
-LinkedIn: 15,976 Fans
- Separate Domain and Social Media Accounts for
the Egyptian Market
- Very active on social media
- They have an established identity and grid theme
- Their visuals are very appealing and elegant
- They post case studies and success stories
- Active on all social media
- Most engagement is on their Instagram

22. Success Stories of CID on Website

23. Portfolio of their clients and the services they provide

24. Portfolio of their clients and the services they provide

25. Target
Audience
04

26. ● Job Title: Founder of a startup
● Pain Points:
- Lacks experience scaling a business.
- Grappling with HR, marketing, financing challenges.
- No systemization as startup grows rapidly.
● How Onpassive Improves:
- Mentorship from experts like Dr. Tarek who
understand startup challenges.
- Tailored solutions scaling HR, marketing, financing
for growth.
Name: Salma , Age (30-40)

27. ● Job Title: CEO of a large manufacturing company
● Pain Points:
- Struggling to adapt business to digital era.
- Losing market share to newer competitors.
- Corporate inertia slowing strategic changes.
● How Onpassive Improves:
- Expert guidance on digital transformation from
legacy to cutting edge.
- Proven framework to evolve strategy and
operations.
- Hands-on implementation ensuring change
succeeds.
Name: Tamer, Age (40-55)

28. ● Job Title: Head of a major family-owned business.
● Pain Points:
- Lacks governance and succession planning.
- Children uninterested in taking over business.
- Concerned about business continuity.
● How Onpassive Improves:
- Customized guidance on family business best practices.
- Structures ensuring smooth generational transition.
- Training to prepare heirs for leadership roles.
Name: Khaled, Age (55-65)

29. Communication
Channels
05

30. Communication channels we recommend:
Website: Fresh website to focus on advisory services, client cases, success stories and
ways to engage Onpassive.
Business Podcasts: Sponsor/host business podcasts popular with key audiences on
Spotify, Anghami and Amazon.
Email Newsletters: Send regular updates with valuable business insights and company
news to subscribers.
Podcast Sponsorships: Sponsor business podcasts and get endorsements from
hosts.
Paid Search Ads:Run Google ads to drive traffic to Onpassive's site and offers.

31. Social Media channels we recommend:
LinkedIn:
- Share thought leadership content - articles, case studies
-Promote services, events and campaigns
-Enable targeted lead generation to professionals
Facebook:
-Build awareness through visual content - images, videos, reels
-Promote training programs and workshops
-Highlight client testimonials and reviews

32. Social Media channels we recommend:
YouTube:
- Host video series with Dr. Tarek's business advice and insights
- Share client testimonial videos and case study success stories
- Share and engage informative shorts
Instagram:
- Showcase company culture and values through Stories
- Engage young founders and students with relatable content
- Leverage influencer marketing for credibility

33. Content Pillars
06

34. Awareness
● Develop a strong and consistent brand identity that reflects the firm's values,
expertise, and USP.
● Build an email list of interested parties and potential clients. Send out regular
newsletters with updates, insights, and valuable business content.
● Show our consultants expertise and influence over the years on different companies.
● Testimonials of happy clients and how Onpassive left a positive impact on them.
● Provide step-by-step guides on conducting market research, competitor analysis,
customer profiling
● Utilize online advertising platforms such as Google Ads and META ads to target our
specific audience.
● Feature client success stories in a video series or blog to showcase impact.

35. ● Online webinars once a month to talk to students/ grads or even people who are
interested in business in general.
● Quizzes, polls , about latest business trends to engage more with the audience.
● Host online contests for Business Students on a specific topic with an incentive to
the winner.
● Behind the scenes meetings and discussions from the company.
● Tips on how to analyze a specific business trend or situation
● Collaborate with universities and educational institutions to provide guest lectures,
workshops, or mentorship programs. This can help you connect with aspiring
professionals and future business leaders.
Engagement

36. Call To Action
It helps us to convert leads into sales as it
guides the potential customer to make the
desired action. As it creates a sense of
urgency and provides clear direction. By
placing it into a separate website of our own it
will help us to generate more leads, spread
awareness and boost brand visibility. It is also
measurable, by placing it we can track the
customer journey on our website and measure
the CTRs, which will help us in our strategies
to achieve higher results.

37. Digital
Advertising &
Media Buying
Scope
07

38. Digital advertising scope
Social media advertising:
social media platforms are a very strong tool to reach potential clients and
consumers, from different demographics.
We carry out advertising on the following platforms: Facebook, Instagram,
twitter, LinkedIn, snapchat, TikTok

39. Digital advertising scope

40. Digital advertising scope

41. SECONDARY PLATFORMS

42. Digital objs

43. Media Audience Types

44. Customer Journey

45. Digital advertising process

46. Scope Breakdown,
Deliverables Budget
08

47. ITEM REMARKS
Platforms Facebook, Instagram, Linkedin Agency is responsible for scheduling
and posting content
Research and Analysis Digital media scan For the brand and the competition every
quarter
Creative content calendar 15 posts
15 stories mirrored
5 engaging stories
10 static visual
3 Dynamic visual
2 short videos
Captions / taglines 15 Captions with CTA Captions are part of the monthly
content calendar with creative
ideation and planning
Greetings posts/ stories 1 to 3 per month Extra from the monthly calendar
Social media report 1 report at the end of the month One every month
Cost 35,000 EGP

50. Social media/ creative designs 35,000 EGP Monthly Retainer
Digital advertising - Monthly for the first 3 months

51. Thank
You