1. RESEARCH ANALYTICS CONSULTING
L E A D C A P V E N T U R E S
India Middle East Africa
Leading market research and consulting firm, helping clients solve theirtoughest
marketing, sales and operationalchallenges
• Offices in India, Middle East and Africa
• Consultants educated at Harvard, LSE etc.
• More than 2,000 projects in last 7 years
• Clients include World Economic Forum, Microsoft, Google, The Coca Cola Company,
Unilever, Toyota, Nissan, Vodafone, Pfizer and many others
2015
2. More than 2,000 Global Projects in last 7 years
Experts from
Harvard
London School of Economics
Thunderbird School of Global Management
Leading Research and Consulting Firms in the World
The Only Organization in the
World whichthe
World Economic Forum
has recognized with one Young Global
Leader and two Global Shapers
leadcap.net
3. Sangeeth Varghese
Managing Director &CEO
• Acknowledged leadership thinker
• Ranked among top10
• Harvard and London School of EconomicsGraduate
• Young Global Leader by World EconomicForum
• First Youth Ambassador – Govt. ofLibya
• Author of the No.1 business bestseller in India ‘Open Source Leader’ and the
global bestseller ‘Decide to Lead’
• Widely regarded as the world's foremost authority on leadership and
change.
• Ranked #1 "leadership guru" in America by Business Weekmagazine
• Author of International bestseller ‘Leading Change’
• MIT and HarvardGraduate```
John P.Kotter
Professor, Harvard BusinessSchool
PermanentAdvisor
• Strategy expert, researches and teaches at the London School of Economics
• Prior to this he has worked for Oracle Business Consulting and a Deutsche
Bank owned consultingfirm.
• Ph.D. and MSc in Management from the London School of Economics, and a
Masters in Economics from the University of Regensburg,Germany
Dr.TomKirchmier
Professor,LSE PermanentAdvisor
> Foundation Board
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7. A extensive study among youth in major markets to
understand changing trends in hang out attitudes and
consumption.
Café Coffee Day was loosing to other cafes, malls, Facebook
their main crowd - youth. Their footfalls were running
lowest 150 per day from earlier 750 per day.
Our Methodology
Results
A unique brand position for the café - new logo, new
formats, new communication, re work on interior and
design, new menus designed to win back lost
customers.
> How Do We Reenergize a Fading Brand?
Client: Café Coffee Day
Problem
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8. Catchment analysis with in-depth passenger data
analysis from all the nearby airports. Using this data to
analyze passenger travelling habits, preferences and
satisfactionlevels.
Bangalore International Airport is facing tough competition
from airports like Chennai and Hyderabad. They would like
to project themselves as the 'Gateway to the New India'
and would like to attract passengers from nearby
catchments.
Our Methodology
Results
Our analysis helped BIAL to introduce new systems,
procedures and facilities and expand the airport
capacity by 100% - based on the needs and
preferences of the new age traveler. It enabled BIAL to
attract 30% new passengers, who had earlier
preferred other airports for their departure and
arrival.
> Creating the Gateway to the New India
Client: Bangalore International Airport Ltd
Problem
leadcap.net
9. Through traditional methods explored consumer
behavior; used ethnography to get in-depth view.
Mobile telephone had cannibalized the land line market.
Fixed Wireless Phones (FWP) were about to be withdrawn
from market and there was no scope to sell FWPs.
Our Methodology
Results
Identified alternate market where there is scope to
sell landline; Sales quadrupled; Marketing costs
dropped to one-tenth.
> How Do We Recreate a Fading Category?
Client:Reliance
Problem
leadcap.net
10. 360 view of the campaign ad creative evaluation test,
pre launch test, mid campaign text and post campaign
evaluation .
Low brand awareness (less than 1%) in major 8 cities,
difficult in getting customers to store and hence decided to
launch new campaign to improve brand and reach.
Our Methodology
Results
Mid-term evaluation result showed increase in
awareness to 5% and close to 10% at post evaluation.
> How Do We Improve Brand Awareness?
Client: Mahindra Retail
Problem
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