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hello
@lisakham@mtvaustralia
the power of local relevance
to a global brand
lisa hamilton
writer & presenter
for your tagging pleasure!
founded in the U.S.A.
1 August 1981
in 791m households
728k in new zealand
2.87m in australia
needs no
introduction…
now…
russia
pakistan
slovakia
caribbean
united states canada caribbean agentina brazil
chile colombia mexico latin america former yugoslavia
austria baltics benelux russia czech republic
denmark finland france germany greece
hungary ireland italy isreal norway
poland portugal romania serbia slovakia
spain sweden switzerland turkey ukraine
united kingdom middle east north africa australia china
india pakistan indonesia japan south korea
new zealand phillippines south east asia taiwan thailand
vietnam sub-sahara africa +more
2018 mtv reel
2m 16s
mtv.com.au
shows news
catch-up on tv
extra clips & specials
local promotional
vids
entertainment news
key vertical pillars
short-form video
mobile video social
497% O&O growth
interests user-experience
source: adobe omniture site catalyst, monthly page views jan-15 vs June-15, global traffic
FOXTEL
FACEBOOK
FETCH SOCIAL
DIGITAL DIGITAL
2.6m average monthly reach
national stv audience
390k+ subscibers
#1 overall channel on fetch
8.1m monthly video views
773k likes
twitter: 70k
Instagram: 38k
Snapchat discover: 761k monthly uniques
7.3m avg. monthly page views
2.6m avg. monthly video views
1.4m avg. monthly uniques
20 mins spent per visit
71% video completion rate
stv source:oztam natstv panel, consolidated data, 01/03/17-28/02/18, 0200-2559, mtvn, total people.
fetch channel ranking report february 2018.
digital source: adobe omniture site catalyst, 01/03/17-28/02/18, global traffic
social followers of australian accounts as at 14/03/18. avg monthly facebook video views sep17-feb18.
more platforms than any competitor
editorial pillars
entertainment music style
travel fit jobs pride movies
usa
au
uk
HQ down / US lead
linear strategy flow
traditional international
structure
highly regulated
u.s.
ausu.k.
content sharing /
always on structure
leverage timezones
share content
learn from large markets
aus
international
pilot and scale
structure
encourage risk taking
invest in pilots
ideas from anywhere
integrated website
video series
video series created
to support new pillar
syndicated versions
#mtvitgirls
in portugal & italy
now part of the ema’s
mtv fit x adidas
viral hit to
commercial integration
editorial video goes viral
used to identify
audience interest
packaged follow-up series
111m video views
1.2m combined video views
made with contiki
viral hit to
commercial integration
editorial video goes viral
used to identify
audience interest
packaged follow-up series
made with contiki
live from alfred park & stonewall
pro-social, ssm &
mardi gras coverage
mtv has supported the
staying alive foundation
Since 1998
pride
in 2017 we took our
geared around a message
support next level, in the
lead up to legalising ssm
of acceptance & love
paris hilton x chemist warehouse
commercial win
to viral hit
networking after another
main format was
exclusive facebook live
post-produced piece
was released with an
sponsored event
editorial scoop which went
viral across other publishers
jersey shore
geordie shore
acapulco shore warsaw shore
floribama shoregandia shore
cheers

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Lisa Hamilton

  • 2. @lisakham@mtvaustralia the power of local relevance to a global brand lisa hamilton writer & presenter for your tagging pleasure!
  • 3. founded in the U.S.A. 1 August 1981 in 791m households 728k in new zealand 2.87m in australia needs no introduction… now…
  • 8. united states canada caribbean agentina brazil chile colombia mexico latin america former yugoslavia austria baltics benelux russia czech republic denmark finland france germany greece hungary ireland italy isreal norway poland portugal romania serbia slovakia spain sweden switzerland turkey ukraine united kingdom middle east north africa australia china india pakistan indonesia japan south korea new zealand phillippines south east asia taiwan thailand vietnam sub-sahara africa +more
  • 10. mtv.com.au shows news catch-up on tv extra clips & specials local promotional vids entertainment news key vertical pillars short-form video
  • 11. mobile video social 497% O&O growth interests user-experience source: adobe omniture site catalyst, monthly page views jan-15 vs June-15, global traffic
  • 12. FOXTEL FACEBOOK FETCH SOCIAL DIGITAL DIGITAL 2.6m average monthly reach national stv audience 390k+ subscibers #1 overall channel on fetch 8.1m monthly video views 773k likes twitter: 70k Instagram: 38k Snapchat discover: 761k monthly uniques 7.3m avg. monthly page views 2.6m avg. monthly video views 1.4m avg. monthly uniques 20 mins spent per visit 71% video completion rate stv source:oztam natstv panel, consolidated data, 01/03/17-28/02/18, 0200-2559, mtvn, total people. fetch channel ranking report february 2018. digital source: adobe omniture site catalyst, 01/03/17-28/02/18, global traffic social followers of australian accounts as at 14/03/18. avg monthly facebook video views sep17-feb18. more platforms than any competitor
  • 13. editorial pillars entertainment music style travel fit jobs pride movies
  • 14. usa au uk HQ down / US lead linear strategy flow traditional international structure highly regulated
  • 15. u.s. ausu.k. content sharing / always on structure leverage timezones share content learn from large markets
  • 16. aus international pilot and scale structure encourage risk taking invest in pilots ideas from anywhere
  • 17. integrated website video series video series created to support new pillar syndicated versions #mtvitgirls in portugal & italy now part of the ema’s
  • 18.
  • 19. mtv fit x adidas
  • 20.
  • 21.
  • 22. viral hit to commercial integration editorial video goes viral used to identify audience interest packaged follow-up series 111m video views 1.2m combined video views made with contiki
  • 23. viral hit to commercial integration editorial video goes viral used to identify audience interest packaged follow-up series made with contiki
  • 24.
  • 25. live from alfred park & stonewall
  • 26. pro-social, ssm & mardi gras coverage mtv has supported the staying alive foundation Since 1998 pride in 2017 we took our geared around a message support next level, in the lead up to legalising ssm of acceptance & love
  • 27.
  • 28. paris hilton x chemist warehouse
  • 29. commercial win to viral hit networking after another main format was exclusive facebook live post-produced piece was released with an sponsored event editorial scoop which went viral across other publishers
  • 30.
  • 33. acapulco shore warsaw shore floribama shoregandia shore
  • 34.
  • 35.