How we are currently using the different social media platforms to get the word out about the hobby and Cherry!

1. Cherry Collectables
Organic Social Media approach

2. Approach to social media
Social media enables you to become your own TV show, magazine or broadcaster. Done well, social
media widens your online reach, captures the attention of people browsing on the top platforms and can
contribute to sales.
Cherry’s social media content follows 3 general themes of People, Product and Promotion;
- People = e.g. the Cherry team in store and Cherry customers.
- Product = e.g. pictures of big hits, new images teased of upcoming release.
- Promotion = e.g. don’t miss this offer! Sales pitch is clear in these posts. Promotion type posts are
the minority of content ~10%

3. Facebook
Facebook is our largest audience. Here we cover
sports and TCG news, live breaks, unboxings and
other content like the stream pictured opposite.
A customer brought in some 86-87 Fleer packs to
open in store. Almost 200 people tuned in to
watch as they were told in advance about the 2pm
live stream.
The Facebook video was downloaded and posted
to our YouTube and Instagram pages.

4. Instagram
Instagram is our quickest growing audience. On
this channel we also cover card news but more
often we post great pictures of the top hits from
live breaks or singles that will list on the website.
Instagram stories are another opportunity to post
up close pictures of top cards as well as ‘daily
grind’ content from in store e.g. someone sorting
cards set to some background music. Each week
day a card highlight video featuring the live breaks
top cards is posted to our IGTV channel.

5. YouTube
Cherry did use YouTube extensively prior to 2016
and this August our YouTube channel content was
picked up again.
Our live breaks are broadcast here every night as
well as daily card highlight videos, card industry
vlogs and micro card highlights where particularly
special cards get their own video.
Video titles/descriptions are especially important
here as YouTube videos can show up in Google
search engine results pages.

6. LinkedIn & Twitter
These channels are both relatively new for Cherry.
Here we post videos and blogs on topics relevant
to the card industry.
Both channels are growing albeit relatively slowly
when compared to the larger channels mentioned
above.

7. Tik-Tok
Our most recent addition to our social channels.
On Tik Tok we are posting our brief card highlight
videos and daily grind type footage from in store
but the most successful content (like the post
opposite) is of Pokemon cards.
This is likely because of the demographics of the
platforms users which is a lot younger. Given that
we are producing this kind of content for other
places like Instagram it is not difficult to repurpose
it for Tik-Tok.