MTV

1. hello

2. @lisakham@mtvaustralia
the power of local relevance
to a global brand
lisa hamilton
writer & presenter
for your tagging pleasure!

3. founded in the U.S.A.
1 August 1981
in 791m households
728k in new zealand
2.87m in australia
needs no
introduction…
now…

4. russia

5. pakistan

6. slovakia

7. caribbean

8. united states canada caribbean agentina brazil
chile colombia mexico latin america former yugoslavia
austria baltics benelux russia czech republic
denmark finland france germany greece
hungary ireland italy isreal norway
poland portugal romania serbia slovakia
spain sweden switzerland turkey ukraine
united kingdom middle east north africa australia china
india pakistan indonesia japan south korea
new zealand phillippines south east asia taiwan thailand
vietnam sub-sahara africa +more

9. 2018 mtv reel
2m 16s

10. mtv.com.au
shows news
catch-up on tv
extra clips & specials
local promotional
vids
entertainment news
key vertical pillars
short-form video

11. mobile video social
497% O&O growth
interests user-experience
source: adobe omniture site catalyst, monthly page views jan-15 vs June-15, global traffic

12. FOXTEL
FACEBOOK
FETCH SOCIAL
DIGITAL DIGITAL
2.6m average monthly reach
national stv audience
390k+ subscibers
#1 overall channel on fetch
8.1m monthly video views
773k likes
twitter: 70k
Instagram: 38k
Snapchat discover: 761k monthly uniques
7.3m avg. monthly page views
2.6m avg. monthly video views
1.4m avg. monthly uniques
20 mins spent per visit
71% video completion rate
stv source:oztam natstv panel, consolidated data, 01/03/17-28/02/18, 0200-2559, mtvn, total people.
fetch channel ranking report february 2018.
digital source: adobe omniture site catalyst, 01/03/17-28/02/18, global traffic
social followers of australian accounts as at 14/03/18. avg monthly facebook video views sep17-feb18.
more platforms than any competitor

13. editorial pillars
entertainment music style
travel fit jobs pride movies

14. usa
au
uk
HQ down / US lead
linear strategy flow
traditional international
structure
highly regulated

15. u.s.
ausu.k.
content sharing /
always on structure
leverage timezones
share content
learn from large markets

16. aus
international
pilot and scale
structure
encourage risk taking
invest in pilots
ideas from anywhere

17. integrated website
video series
video series created
to support new pillar
syndicated versions
#mtvitgirls
in portugal & italy
now part of the ema’s

19. mtv fit x adidas

22. viral hit to
commercial integration
editorial video goes viral
used to identify
audience interest
packaged follow-up series
111m video views
1.2m combined video views
made with contiki

23. viral hit to
commercial integration
editorial video goes viral
used to identify
audience interest
packaged follow-up series
made with contiki

25. live from alfred park & stonewall

26. pro-social, ssm &
mardi gras coverage
mtv has supported the
staying alive foundation
Since 1998
pride
in 2017 we took our
geared around a message
support next level, in the
lead up to legalising ssm
of acceptance & love

28. paris hilton x chemist warehouse

29. commercial win
to viral hit
networking after another
main format was
exclusive facebook live
post-produced piece
was released with an
sponsored event
editorial scoop which went
viral across other publishers

31. jersey shore

32. geordie shore

33. acapulco shore warsaw shore
floribama shoregandia shore

36. cheers