Cambridge University Press

3. HOW DIGITAL CHANGED A
TRADITIONAL PRINT
EDUCATION PUBLISHER
Linda Kowarzik
Publishing Director
(Education)
Cambridge University
Press
@LindaKowarzik

5. OUR MOTIVATION
IN 2013:
ACCORDING TO THE 2013 REPORT ON THE INTERNATIONAL ASSOCIATION FOR THE EVAL UATION OF EDUCATION ACHIEVEMENT’S (IEA) INTERNATIONAL
COMPUTER AND INFORMATION LITERACY STUDY (ICILS), THOMSON, SUE. ( JUNE 2015). AUSTRALIAN STUDENTS IN A DIGITAL WORLD. POLICY INSIG HTS, ISSUE
3. MELBOURNE: ACER
HIGHEST PERCENTAGE OF
STUDENTS WHO USED
COMPUTERS AT SCHOOL
AT LEAST ONCE A WEEK
(81%)
87% REPORTED USING
THEIR HOME
COMPUTERS AT LEAST
ONCE A WEEK.

6. CAN TECHNOLOGY
ENHANCE CLASSROOM
LEARNING?
Will this result in more
revenue for our business?
Does it have to?

7. BYO DEVICE Computer labs or
classroom computers

9. COULD WE LEARN FROM
OUR OTHER BRANCHES?
What technology enhanced
products were they
developing? We’ve been
around since 1534!

10. THE DEMAND FROM OTHER
COUNTRIES WAS MINIMAL,
SO THE AUSTRALIA BRANCH
HAD TO STEP UP
Technology in schools had
to be a priority

11. “TECHNOLOGY IS JUST A TOOL. IN TERMS
OF GETTING THE KIDS WORKING
TOGETHER AND MOTIVATING THEM, THE
TEACHER IS MOST IMPORTANT.”
BILL GATES

12. OFFER MORE FOR
ASSESSMENT
Summative and Formative

13. WE EMPLOYED PEOPLE FROM
OUTSIDE OF PUBLISHING TO HELP
US
Instructional designer Media teacher

14. TO TRY AND UNDERSTAND
WHAT WE COULD AND
COULDN’T DO

15. WE MET WITH DIGITAL
STARTUPS
To see if there was an
opportunity for cross
collaboration

16. WHAT WERE OUR
COMPETITORS DOING?
Were they gaining market
share due to their
technology offerings?

17. SOME WERE RACING AHEAD BUT
AT A PACE THAT SCHOOLS
WEREN’T READY FOR.
LIKE PEER ASSESSMENT TOOLS.

18. AND SUDDENLY A NEW CROP OF
COMPETITORS EMERGED.
SMALL AND LARGE…

19. 51%43%
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20. Browser Market Share Jan 31-Dec 31 2017
49% 33% 7% 6% 5%
Device Share Jan 31-Dec 31 2017
Desktop: 75%
Mobile: 12%
Tablet: 13%
Operating Systems Share Jan 31-Dec 31 201
42% 30% 15% 9% 4%
OTHE
R

21. A LEARNING MANAGEMENT
SYSTEM FOR SCHOOLS
A learning management
system (LMS) is a software
application for the
administration,
documentation, tracking,
reporting.

22. THE FLIPPED
CLASSROOM ENABLES
FLEXIBILITY FOR
TEACHERS
A flipped classroom is where
students are introduced to
learning material before class,
with classroom time then being
used to deepen understanding
through discussion with peers
and problem-solving activities

25. CONTINUALLY WORKING
TO UPDATE OUR SKILLS
We also meet weekly with
our overseas colleagues
and have formed a variety
of digital groups

26. WE WERE HONEST WITH
OURSELVES THAT WE ARE
NOT EXPERTS IN
EVERYTHING
We knew we had to form
partnerships with digital
groups

29. OUR CUSTOMER SERVICE
DEPARTMENT ARE
TECHNOLOGY ADVISERS
NOW
As many teachers and
parents are not digital
natives

30. OUR SALES TEAM CONDUCT
PROFESSIONAL
DEVELOPMENT SESSIONS
FOR TEACHERS
On tips to help them use
the resources effectively

31. CAMBRIDGE UNIVERSITY PRESS
ADVANCES LEARNING, KNOWLEDGE AND
RESEARCH WORLDWIDE

32. HOW DOES DIGITAL AFFECT
OUR BOTTOM LINE?

33. TECHNOLOGY OFFERS THE
OPPORTUNITY FOR
LEARNING TO BE FUN
Promotes an interactive
environment

34. CAMBRIDGE IS INVESTING A
LOT OF MONEY INTO OUR
DIGITAL OFFERINGS
And we are getting better
all the time

35. ABLE TO CHOOSE THEIR
OWN LEARNING
PATHWAYS
Thank you

36. QUESTIONS? COMMENTS?
Linda Kowarzik
Publishing Director
(Education)
Cambridge University
Press
@LindaKowarzik