The first SaaS campaignmanagement solution withCustomer Intelligence inside.Unlock your potential.
Campaign Commander is changing theway that marketing teams execute onlinecampaigns by delivering powerful CustomerIntelligence integrated with email, mobileand social campaign management. Users ofCampaign Commander send targeted onlinemarketing that drives significantly higherresponses and revenue opportunities.There are three main components within theEnterprise Edition:• Customer Intelligence• Email and Mobile marketing• Social marketing
03 Customer Intelligence for Online MarketersCustomer Intelligence for Online MarketersIn survey after survey, when online marketers are asked about their topchallenges, data is always at the top of the list. Every marketer knowsthe right data is crucial for campaign success, but there have beenhistorical barriers between the marketing team and their customer data.Customer Intelligence technology has made a positive impact in manymarketing organizations by providing well-needed visibility on customerinteractions with a brand, but standard Customer Intelligence softwareoften requires dedicated specialists and significant investments. Formany organizations, this is yet another barrier. Fortunately there is anew way.By combining SaaS technology with proprietary Customer Intelligence developedover ten years and integrating this into campaign management, Emailvision hassubstantially reduced the complexity of traditional customer analytics. The goalis to provide online marketers with fast, clear and actionable information that canimmediately be used in the next campaign.Through drag and drop features, online marketers can tap into the power ofCustomer Intelligence to see their subscribers in a whole new light. New users ofCustomer Intelligence instantly see combinations of customer data that presentnew campaign ideas and strategies so they can:• Develop new frequency, engagement and retention strategies • Convert more members into clients• Win back clients that are about to leave• Offer related products based on previous purchases • Identify repeat buyer profiles Integration• Identify top cross sell opportunities• Combine criteria to detect new segments APIs• Establish lapsed and best customer profiles Email CustomerCampaign Commander powers email, mobile and social Intelligencemarketing with built-in customer intelligence. APIs provide So e bilout of the box integrations with key business applications cia Moand full support for custom applications. l Custom Apps
04 Campaign Commander – Customer IntelligenceCustomer IntelligenceSuccessful marketing starts with the right data because at the end ofevery subscriber, follower and fan is a person with their own preferences.As sensitivity to marketing noise increases, the importance of sendingrelevant and well-timed marketing becomes even more critical.Customer Intelligence features an easy-to-use interface where marketers canvisually explore combinations of detailed profile data to identify high value segments.Predefined industry templates based on proven best practices get new users up andrunning with Customer Intelligence straight away. Each template contains specificmetrics with key performance indicators for retail, publishing, tourism and other verticalmarkets. An extensible data model allows users to further enrich their own data analysis.As soon as new customer segments are identified, they can be saved and integratedinto new marketing campaigns. Using Customer Intelligence, processes that usedto take days or even weeks are reduced to minutes. Marketing teams are empoweredwith the visibility and insight needed to build timely and targeted campaigns thatdeliver results.Key features:• Advanced Segmentation identifies distinct customer groups based on combinations of data• Data Querying allows marketers to create custom queries on their data • Multi-Dimensional Analysis illustrates relationships between data• Top ‘N’ Analysis enables fast selection of groups or segments based on rank • Data Vizualisation Tools includes graphs, mapping tools and color vizualisation techniques • Venn Diagram Analysis illustrates the inter-relationship between key fields• Geo-Targeting presents the geolocation of customers in a world map view Customer Intelligence helped Republicincrease their conversion rate by four times“We have now started to use Emailvision’s Customer Intelligence and within a couple of weeks we had access to our data. We were easily able to start applying information about our customers directly into our campaigns. With access to deeper insights into our data, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and engagement and it’s just the beginning.”Laura HendersonOnline Marketing Manager at RepublicUK
05 Campaign Commander – Customer Intelligence Targeting: Geo - Targeted Heat Map Identify and target members based on their location and their proximity to other key locations. Insight: Interactive Selections Identify new target groups using dynamic drag and drop segmentation and query tools.
06 Campaign Commander – Email Mobile marketingEmail and Mobile marketingOnline marketing teams require easy-to-use email and mobilemarketing solutions that automate their daily campaign activities sothey can focus on the advanced tactics that lead to greater revenueopportunity. Campaign Commander’s intuitive features step usersthrough the basics of email and mobile marketing with planning, testing,list management and reporting tools.Users of Campaign Commander rapidly move on to more advanced campaignexecution involving lifecycle marketing, triggered marketing, integrated emailand social campaigns and more. Now fully integrated with Customer Intelligence,email and mobile campaigns can be executed with targeted ‘Smart Segments’that generate higher response rates with every campaign.Key features:• Automated campaign planning and execution• List management, hygiene and synchronization• Social sharing and reporting across 16 social networks• Email previews for mobile devices• Branded order confirmations with up-sell promotions• Secure and open APIs• Campaign execution for a portfolio of end-clients• Out of the box integration with key business applications• Available in 16 languagesUnilever Europe uses CampaignCommander for 37 different brands“The added value of Emailvision is not only defined by its Campaign Commander software. The expertise of the support team, high value services on a partnership basis together with advanced technical consulting skills and best practices is a great relief to us. It enables us to focus more on the coordination of our Brand-Online-Activities. Well done!”Jens GeislerIT Partner Manager at UnileverGermany
07 Campaign Commander – Email Mobile marketing Lifecycle Management: Triggered Campaigns Develop sophisticated welcome and engagement programs to automate campaigns and increase customer retention. Campaign Performance: Multivariate Tests Improve campaign results using testing tools that identify and take action on the highest performing tactics.
08 Campaign Commander – Social marketingSocial marketingOrganizations of all sizes are establishing communities on major socialmedia sites. Marketing teams are trying to manage highly dynamiccommunities that are global from day one and online 24/7.Campaign Commander provides unique functionality that enables socialmarketing to be organized by initiative, scheduled for round-the-clockconversations, scaled across teams and measured for business impact.Users of Campaign Commander gain immediate control of their accounts acrossall of the major social channels. Key product features allow social activities to beorganized, executed and measured by business objective. Sophisticated schedulingoptions give social conversations the maximum reach. A dashboard with keyperformance indicators (KPIs) shows response rates allowing social activities tobe adjusted in real-time. Extensive reporting shows campaign results by channel,response rates, influencers and much more. With this functionality, marketers reachlarger audiences and create higher impact social campaigns.Key features:• Centralized management of social accounts across 10 social networks• Social campaign execution for a portfolio of end-clients• Scheduling options for social channel, location, frequency and more • Dashboard with real-time response rates• Moderation that identifies key conversations • Influencer scores for important contributors• Integration with web analytics for conversion analysis• Extensive reporting by channel, campaign, influencer and more Campaign Commander helped Cisco Live Eventsdouble their number of participants in SocialMedia in 12 months“We use Campaign Commander Social Edition to help us manage social media marketing at Cisco Live Events where we send out event related updates to encourage audience participation and awareness before, during and after each event. We rely on Campaign Commander’s scheduling, campaign management and reporting features. Campaign Commander enables me to analyze the effectiveness of my updates and better craft our messaging to best meet our audience’s needs.”Kathleen MudgeMarketing Manager at CiscoUSA
09 Campaign Commander – Social marketing Social Campaign Performance: Global Dashboard Understand the impact of multi-channel social campaigns, drill down and take action through an intuitive dashboard. Social Marketing KPIs: Campaign Monitor Reports Follow and improve the success of social campaigns with reporting on trends and cross-channel KPIs.
10 Client ServicesClient ServicesClient success is one of our core values at Emailvision. To guaranteesuccess for every client, Emailvision has dedicated product expertsavailable to address everything from the smallest questions aboutproduct features to the largest questions about campaign strategy.Every Emailvision client has a dedicated account manager and access to customersupport in local business hours and local business languages. Within days ofbecoming a new client, Emailvision conducts an in-person on-boarding meetingto introduce the account manager to their client team, schedule product trainingsessions, establish access to Campaign Commander and create the 30-60-90day plan. Account managers provide dedicated support to get every client fullytrained and set-up with their Campaign Commander account. Dedicated dataspecialists ensure that migrations and data set-up are completely optimized.From set-up through to campaign success, Emailvision account managers workdirectly with clients to ensure they are receiving the maximum value from CampaignCommander.Emailvision’s Client Services team can also provide timely and targeted professionalservices that rapidly deliver value to our clients. Members of the Client Servicesteam have significant online marketing expertise and can provide the right adviceat the right time for marketing projects of all sizes.Value added services:• Advanced Product Training • Advanced Data Services• Strategic and Managed Services• Creative ServicesCampaign Commander helped VoyagePrive.comincrease open and click-thru rates by 20%“...with Campaign Commander’s intuitive and easy-to-use interface, we manage all our email marketing campaigns in-house. The Emailvision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with Emailvision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%.”David BastianCEO at VoyagePrive.com
12 Emailvision’s Cloud PlatformEmailvision’s Cloud PlatformWith over 12 years experience delivering Cloud Services, Emailvisionsends over 500,000 campaigns a month.InfrastructureOver 3000 organizations put their trust in the availability and security ofEmailvision’s Cloud Platform to send thousands of marketing campaigns every day.IT professionals work 24/7 to guarantee that business-critical campaigns go outon time, every time. Working with key technology partners, Emailvision embracesinternational security standards and runs a fully redundant SaaS infrastructure modelon “active standby” at all times. Emailvision hosts services with industry leading datacenter providers including Equinix, Telecity and Latisys.These providers use best practices in security, infrastructure, power and connectivityfor optimal resilience and availability in their facilities. All have received ISO27001certification. Emailvision guarantees 99.9% uptime and IT teams monitor servicesfrom San Francisco, Denver, New York, London, Paris and Shanghai to ensure thatplatform performance is consistently high worldwide.DeliverabilityEmailvision’s dedicated team of deliverability professionals work around theclock with over 150 global ISPs. Together they monitor current sending activities,adherence to local regulations and ‘filter techniques’ that are specific to eachregion and each ISP. The deliverability team provides Emailvision clients withcomprehensive audit services, guidance and best practices to help increase emaildeliverability rates with every campaign.Data SecurityOne of the highest priorities for Emailvision is data security. Emailvision takes everymeasure to protect against the loss and unauthorized access of data. All clientdata is governed and protected by European laws, which are among the strictestregulations anywhere in the world. All private data is encrypted using high-gradeencryption and transmitted via Secure Sockets Layer (SSL) to Emailvision’s servers.Additionally, all clients are required to use a unique multi-factor authenticationsystem before accessing the application.Emailvision’s Senior Management Committee carries out monthly reviews of datasecurity policies and the company conducts four external audits per year on thesecurity architecture to ensure that security levels remain above the standardsof the market.
13 Strategic AlliancesStrategic AlliancesEmailvision is partnering with a growing list of technology leaders whoprovide complementary marketing, eCommerce and CRM solutions.These partnerships provide our clients with ‘out of the box’ technologyintegrations that increase the visibility and success of their onlinemarketing programs.Just a few of Emailvision’s Technology Partners:
14 About EmailvisionAbout EmailvisionEmailvision is the international leader in email, mobile and socialmarketing with built-in Customer Intelligence. The company startedin 1999 with a vision for the next generation of direct marketing andquickly evolved into a global leader; providing software and services foronline relationship marketing. With offices in 19 countries and softwareavailable in 16 languages, Emailvision delivers 500,000 campaignsper month on behalf of more than 3,200 clients worldwide.The organization provides a pioneering technology platform,industry-leading deliverability rates, relationships with more than150 global ISPs and best-in-class client services. This unprecedentedquality of service is driven by 12 years of research and developmentand by Emailvision’s more than 600 passionate employees.Company highlights:• Offices in 19 countries• 600+ employees • 3,200+ clients• 100 new clients/month • $90M annual revenues • Sending 500K global campaigns/month• The 1 company to deliver SaaS Customer Intelligence st• The 1 company to integrate Customer Intelligence and Campaign Management st “The internet has fundamentally transformed the way that businesses market to their customers. Over the last ten years, Emailvision has led the industry with Campaign Commander, a pioneering software solution for online relationship marketing. With the arrival of ‘Big Data’ in the marketing department, Emailvision is again ahead of the market delivering next generation of SaaS solutions for high performance relationship marketing.” Nick Heys Founder and CEO at Emailvision
15 Client ListOver 3,000 clients and growingRecognized technology leader by
Emailvision started with a Worldwide Contacts:vision for the next generation of Austria www.emailvision.at Belgium www.emailvision.becustomer relationship marketing Brazil Canadaand quickly evolved into a global www.emailvisionbrasil.com.br www.emailvision.caleader providing SaaS campaign China Francemanagement solutions for email, www.emailvision.cn www.emailvision.frmobile, social marketing and Germany www.emailvision.de Hong Kong www.emailvision.hkCustomer Intelligence. Israel Italy www.emailvision.co.il www.emailvision.it Mexico Netherlands www.emailvision.mx www.emailvision.nl Portugal Spain www.emailvision.pt www.emailvision.es Scandinavia Switzerland www.emailvision.se www.emailvision.ch United Kingdom USA www.emailvision.co.uk www.emailvision.com CC_E_US_02