google 8p's , service marketing of GOOGLE, Google marketing mix

1. .
Presented by : HEMANT KUMAR
17001532016
Presented to : Dr. RUPA RATHEE

2. OVERVIEW:
 Google is a corporation that was formed to provide internet-based search
services, providing accessibility to the world's online information.
 Founded in 1998, Google expanded from their initial search-based services
into providing advertising, applications and services for mobile internet
devices.
 Google relies upon leveraging technology, such as using complex computer
algorithms (e.g. PageRank) to determine how to sort and rank search results.

4. PRODUCT ELEMENT:
 Google’s marketing mix involves a diverse array of products. The company has
grown and diversified. These products are generally grouped into the
following product lines:
 Web-based products
 Operating systems
 Desktop apps
 Mobile apps
 Hardware products
 Software products

5. Product Element :

7. PRICE:
 Google mainly earns through Ad-Words and Ad-Sense, which is an
advertising program by Google.
 For example – A movie which is about to be released in coming 2
weeks will make a campaign on Google’s ad-words platform for all
the entertainment sites all there.
 Google AdSense allows publishers to serve automatic text, image,
video, or interactive media advertisements, that are targeted to
site content and audience.

10. PLACE :
• Located in CALIFORNIA.
• Sites look like university campus.
• Environment helps to minimize
time.
• GOOGLE PLEX is name given the
Head Quarter.

11. PROMOTION:
• Ad-word itself.
• Flyers inside business
magazines
• Google store.
• Van used for education.

12. Physical Evidence:
 The name Googol means a number followed by 100 zeros.
However the founders mistakenly registered Google as their
domain name.
 The company is located at Mountain View in California.
 Creative office design.

14. PROCESS:
 Google retains your search term.
 If you use Google mail (Gmail) or Google calendar then you are
giving even more information about yourself to Google.
 While Google may not wish to spy on, governments may take an
interest in searching habits and this is a civil liberties issue.

15. PEOPLE:
 Googlers
 88,110 full-time employees worldwide ,2017, Google says.
 Informal culture.
 Take advantage of 20% time.
 Play sports at lunchtime.

16. PRODUTIVITY AND QUALITY:
 Largest search engine.
 Maximum search result.
 Qualitative result.
 Speed & Accuracy.
 Atmosphere for employees helps in quality work.
 User-Centered Design.

17. SWOT ANALYSIS:

18. CONCLUSION:
 Since 1998, Google has grown by leaps and bounds.
 From offering searching in a single language, it now offers dozens of products
and services included various forms of advertising and web applications of all
kinds of tasks in scores of languages.
 And starting from two computers in computer science students in a university
dorm room, it now has thousands of employees and offices around the world’