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Google 7 p analysis shalvi


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7 P w.r.t google

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Google 7 p analysis shalvi

  2. 2. ADVERTISING SOLUTIONS BUSINESS SOLUTIONS GOOGLE STORE Offer Google’s AdWords. Google offers text-based ads that are precise to the search on the site of the user and the customers pay Google every time internet search users click on their site. They help the customers to set up their site as the volume of visitors to the customer site’s increases. Offers a Search Appliance to companies who need solutions to the search problems. Google has three models of the Search. Appliance: the GB-1001 for departments and mid-sized companies GB-5005 for dedicated high-priority search services such as customer-facing websites and company-wide intranet applications  GB-8008 for centralized deployments supporting global business units. Sells tangible items such as shirts, notebooks, bags, caps, lava lamps to almost anything that they can print their company’s name on.
  3. 3. AUGMENTED BENEFIT EXPECTED BENEFIT BASIC BENEFIT CORE BENEFIT Flexible and easy usage. -Regular upgradation, maintainance of software. -Dedicated online problem solving support. Websites functioning with system and site level security. -Largest appstore and development source.
  4. 4. Google’s place is the internet. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It maintains its expertise through 14 locations in Asia, 23 in Europe, 5 in Middle East and 20 U.S. Google also offers the choice of many regional languages to its customers. Google is situated at California in United States of America. Its Headquartersis at Mountain Viewand goes by the name of Googleplex. Today Google and its affiliates have more than 70 offices in more than 40 countries around the globe.
  5. 5. FREEMIUM PRICING MARKET ORIENTED PRICING PENETRATION PRICING VALUE BASED PRICING Freemium pricing strategy involves offering free products, but selling premium or add-on features of the product. This pricing strategy is used for products like Gmail, which has a premium version for businesses. This pricing strategy determines prices based on market conditions. Eg: Chromecast. Involves low prices that allow the company to gain market share despite the presence of large competitors. Used for the Google Fiber Internet and cable television service, which directly competes against Comcast. Determines prices based on customers’ perceived value of the product. used for its AdWords online advertising service, where advertisers could place bids based on their perceptions of the importance of these advertisements.
  6. 6. -As per 2016 parent Co. alphabet has 61,814 full-time employees: 23,336 in research and development 19,082 in sales and marketing 10,944 in operations 8,452 in general and administrative functions - Founded by Larry Page & Sergey Brin. -Google co-founder Larry Page announced a massive restructuring of the company, instituting Sundar Pichai as CEO and shifting himself and co-founder Sergey Brin to a larger holding company called Alphabet. -Eric Schmidt. is an American software engineer, businessperson, as well as the executive chairman of Alphabet. -Google is known for its employee perks — free food, free transportation, and on- campus massages are some of the best known. -Other best training practices like “Creative skills for innovation” -Google India emerged as the winner of 6th edition of Randstad Award 2016 as ‘Most attractive Employer’.
  7. 7. • Google uses forecasts of future expectations of users to develop cutting-edge apps for desktop and mobile users. • Iterative testing and debugging are used in the company’s facilities to ensure that products have minimal errors or bugs when released to the market. Also, Google frequently invites users to send error reports and reviews that the firm can use to improve product quality. • Google develops its Nexus smartphones, but outsources the production to original equipment manufacturers (OEMs). Thus, the OEMs make decisions on process and capacity design for these Google products. • For support activities, the company maintains facilities around the world, such as offices in California and Singapore. Eg. Nexus and Chromecast, this decision area of operations management is applied at Google through networking with suppliers or original equipment manufacturers (OEMs). • Advertising programs, which range from simple text ads to rich media ads, help businesses find customers, and help publishers make money off of their content.. • Also provide cloud computing tools for businesses that save money and help organizations be more productive