Offer Google’s AdWords.
Google offers text-based ads that are precise to the search
on the site of the user and the customers pay Google every
time internet search users click on their site.
They help the customers to set up their site as the volume of
visitors to the customer site’s increases.
Offers a Search Appliance to companies who need solutions
to the search problems.
Google has three models of the Search.
Appliance: the GB-1001 for departments and mid-sized
GB-5005 for dedicated high-priority search services such as
customer-facing websites and company-wide intranet
GB-8008 for centralized deployments supporting global
Sells tangible items such as shirts, notebooks, bags,
caps, lava lamps to almost anything that they can print
their company’s name on.
Flexible and easy
and site level
Google’s place is the internet.
Google now processes over 40,000 search queries
every second on average, which translates to over 3.5
billion searches per day and 1.2 trillion searches per
It maintains its expertise through 14 locations in
Asia, 23 in Europe, 5 in Middle East and 20 U.S.
Google also offers the choice of many regional
languages to its customers.
Google is situated at California in United States of
America. Its Headquartersis at Mountain Viewand
goes by the name of Googleplex.
Today Google and its affiliates have more than 70
offices in more than 40 countries around the globe.
Freemium pricing strategy involves offering free
products, but selling premium or add-on features of
This pricing strategy is used for products like Gmail,
which has a premium version for businesses.
This pricing strategy
determines prices based on
Involves low prices that allow the
company to gain market share
despite the presence of large
Used for the Google Fiber Internet
and cable television service, which
directly competes against Comcast.
Determines prices based on customers’ perceived value of
the product. used for its AdWords online advertising service,
where advertisers could place bids based on their perceptions
of the importance of these advertisements.
-As per 2016 parent Co. alphabet has
61,814 full-time employees:
23,336 in research and development
19,082 in sales and marketing
10,944 in operations
8,452 in general and administrative
- Founded by Larry Page & Sergey Brin.
-Google co-founder Larry Page announced a
massive restructuring of the company,
instituting Sundar Pichai as CEO and shifting
himself and co-founder Sergey Brin to a larger
holding company called Alphabet.
-Eric Schmidt. is an American software
engineer, businessperson, as well as the
executive chairman of Alphabet.
-Google is known for its employee perks —
free food, free transportation, and on-
campus massages are some of the best
-Other best training practices like “Creative
skills for innovation”
-Google India emerged as the winner of 6th
edition of Randstad Award 2016 as ‘Most
• Google uses forecasts of future expectations of users to develop cutting-edge apps for
desktop and mobile users.
• Iterative testing and debugging are used in the company’s facilities to ensure that products
have minimal errors or bugs when released to the market. Also, Google frequently invites
users to send error reports and reviews that the firm can use to improve product quality.
• Google develops its Nexus smartphones, but outsources the production to original equipment
manufacturers (OEMs). Thus, the OEMs make decisions on process and capacity design for
these Google products.
• For support activities, the company maintains facilities around the world, such as offices in California and
Singapore. Eg. Nexus and Chromecast, this decision area of operations management is applied at Google
through networking with suppliers or original equipment manufacturers (OEMs).
• Advertising programs, which range from simple text ads to rich media ads, help businesses
find customers, and help publishers make money off of their content..
• Also provide cloud computing tools for businesses that save money and help organizations
be more productive