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Full Picture For Ad Serving On Multiple Screens

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Full Picture For Ad Serving On Multiple Screens

  1. 1. Axel Hoehnke <br />Managing Partner <br />sembassy <br />a@sembassy.com<br />+49 173 9528000<br />The Full Picture for AdServing on multiple Screens<br />Future Systems Requirements to AdServing & Yield Monetization <br />
  2. 2. Publishers will extend their business to<br />multiple other communication channels! <br />Web goes IPTVMobile goes webWeb goes performance Cross Media gets famous …<br />What does that mean for the Publisher´s system´s provider (… not to get mad)?<br />
  3. 3. Data from all Channels must be integrated<br />Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />
  4. 4. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />AdServing Core<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />The AdServing Basics <br />
  5. 5. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />AdServing for web<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />must work on the web<br />
  6. 6. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />AdServing for Mobile<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />include mobile<br />
  7. 7. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />AdServing for IPTV<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />include IPTV<br />
  8. 8. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />enable cooperation with networks<br />Multi Network Interface<br />
  9. 9. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />enable enhanced business models<br />Marketplace <br />
  10. 10. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />enable enhanced Yield Management<br />Enhanced Yield Management<br />
  11. 11. Web<br />IPTV<br />Mobile<br />Workflow <br />optimization<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />enable workflow optimization<br />
  12. 12. Web<br />IPTV<br />Mobile<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />Targeting Analytics<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />Integrate data from 3rd party systems <br />
  13. 13. Web<br />IPTV<br />Mobile<br />Workflow <br />optimization<br />Unified Sales Management System<br />Convergent sales, inventory forecasts and reporting.<br />Strategic Ad Server Partner – High level intelligence<br />Transversal ad selection engine that determines which ad to display based on classical campaign criteria and convergent criteria.<br />AdServing for IPTV<br />AdServing Core<br />AdServing for web<br />Targeting Analytics<br />Web Ad Serving<br />IPTV ad serving<br />Mobile Ad Serving<br />User Identification & Targeting<br />Unique and cross identification and targeting.<br />Low level intelligence web ad delivery.<br />Low level intelligence mobile ad delivery.<br />Low level intelligence IPTV ad delivery.<br />Publisher Yield Management Optimization<br />Marketplace <br />Enhanced Yield Management<br />Multi Network Interface<br />Ad placement optimization, eCPM management, remnant inventory management through ad networks.<br />to provide Publisher with the Full Picture<br />
  14. 14. Sounds easy?<br />Axel Hoehnke <br />Managing Partner <br />sembassy <br />a@sembassy.com<br />+49 173 9528000<br />

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