Effective Social Selling Strategies: Train Your Leadership Team
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Do you find yourself wanting to use social media to increase sales for your business? Yet you have one staff member or a growing team of people that don't have the same skillset and everyone is not sure how to use social media for getting new customers, new leads and new business? During 'Train your Leadership Team on Effective Social Selling Strategies' I'll share how to get everyone on your leadership team 'on board' so you can consistently follow a strategy that sends a clear message to your potential customers. This speaking topic focuses on specific actionable steps that leadership can implement with Twitter, content marketing, email marketing, hashtags and much more.
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Effective Social Selling Strategies: Train Your Leadership Team
- 1. @HeatherHeuman Train your Leadership Team Dive Into Effective Social Selling Strategies! #XWLC
- 2. @HeatherHeuman What is Social Selling? #XWLC
- 3. @HeatherHeuman "Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy. The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers." #XWLC CREDIT: HUBSPOT
- 5. @HeatherHeuman #XWLC Use Social Networks To: Research with buyers Deepen relationships with your current customers Find new customers
- 6. @HeatherHeuman #XWLC If your business stinks off-line, it is going to stink online.
- 7. @HeatherHeuman #XWLC By 2020 50% of the workforce will be millennials
- 8. @HeatherHeuman #XWLC By 2025 75% of the workforce will be millennials
- 9. @HeatherHeuman #XWLC What must you do to be EFFECTIVE in your social selling strategy?
- 10. @HeatherHeuman Executive Buy-In Cross Functional Buy-In (Marketing, Sales,etc.) Cashiers,Tellers,etc. 1. Get Everyone ON BOARD #XWLC
- 11. @HeatherHeuman Your social media strategy must have goals you are wanting to accomplish to lead to a ROI 2. Have a consistent VOICE & MESSAGE #XWLC
- 12. @HeatherHeuman 3. Ask yourself, "Who in my business has social media DNA?" #XWLC
- 14. @HeatherHeuman #XWLC 8 Ways your Leadership Team can win with Effective Social Selling Strategies
- 15. @HeatherHeuman 1. Twitter #XWLC Retweet content Upload visual media Following key accounts Retweet a client Launch a Twitter hashtag campaign
- 16. @HeatherHeuman 2. Let Employees Participate in Your Social Media Strategy #XWLC Employees who are into social media engagement get an increase in their productivity with social
- 17. @HeatherHeuman 3. Content Marketing #XWLC Read industry publications and news Write about topics your prospects wish they had time to read.
- 19. @HeatherHeuman #XWLC Engage in a non-selly pitchy way. Do not shout on social media. ADD VALUE.
- 20. @HeatherHeuman 5. #XWLC Physical Locations Have Signage at entrance & Educate ALL staff about your social media presence.
- 21. @HeatherHeuman 6. LinkedIn #XWLC Give Endorsements Connect with vendors, peers and local business owners Research propspects
- 22. @HeatherHeuman #XWLC Buyers use social media to research before making a purchase. They’re looking up product and brand information. They’re checking references. They’re asking the opinion of their connections and your customers. WHAT PERCENTAGE?
- 24. @HeatherHeuman 7. Facebook #XWLC Encourage Employees to ENGAGE w/ the businesses Facebook page.
- 25. @HeatherHeuman #XWLC Want more Facebook Tips? SweetTeaSocialMarketing.com/offer/facebookchecklist TAKE A SCREENSHOT GET MORE CONTENT HERE
- 26. @HeatherHeuman 8. Celebrate Your Social Wins Together #XWLC Celebrate your early adopters Let the 'gurus' on your team serve as an example for those who are still struggling
- 27. @HeatherHeuman #XWLC of people are more likely to engage with a strong, professional brand. The social selling model ensures that your company’s brand will encourage buyers to seek you out. Your social media presence is your introduction to your buyers/clients 81%
- 28. @HeatherHeuman Production Team DESIGN BY HEATHER HEUMAN #XWLC IMAGES BY HEATHER HEUMAN SweetTeaSocialMarketing.com