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Study of Online Buying Behaviour of Consumer

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Study of Online Buying Behaviour of Consumer

  1. 1. Study of Online Buying Behaviour of Consumer
  2. 2. Research Done by: Team Global • V. Shiva Devi • S. Chandruraj • G. Sathish Kumar • B. Anjineyulu Naidu • J. Jeesha Pranjal • M. Ashok Kumar
  3. 3. Objectives:- To know the online buying behaviour of customers. To unveil the problems encountered by the customers in E-commerce. To suggest measure for enhancement of service quality, thereby leading to customer satisfaction.
  4. 4. Hypothesis: E-Commerce hasn’t started substantially influencing the customer to buy online avoiding retail shopping. Gender doesn’t affect the buying behaviour of the consumer. Satisfied customers have negative impact on the E-commerce
  5. 5. Most Chosen Site 50 8 2 6 0 1 1 8 13 1 5 1 1 1 1 1 Flip Kart(I) Amazon(II) Shop Clues(III) Snap Deal(IV) Myntra(V) Yepme(VI) eBay(VII) I & III I & V I & IV I & II II & IV I & II & IV I & IV & VI I & II & V I & II & III I & III & IV I & II & III & IV & VII
  6. 6. Reasons to Choose Online Shopping 0 5 10 15 20 25 30 11 30 4 16 0 4 4 2 3 0 5 3 5 3 3 2 10
  7. 7. Most Shopped Category 5 17 3 38 7 0 0 1 1 3 1 1 1 1 7 1 1 1 1 1 1 3 1 2 1 1 0 5 10 15 20 25 30 35 40
  8. 8. Issues Faced in Online Shopping 44 18 5 17 3 7 4 Delay In Delivery(I) Improper Product Information(II) Fraudulent in Payment(III) More time to access the site(IV) I & IV I & II II & IV
  9. 9. Post Purchase Experience 16 1 0 3 30 4 0 1 2 22 1 2 0 11 0 0 0 1 0 5 10 15 20 25 30 35 Average(I) DisSatisfied(II) Highly Dissatisfied(III) Highly Satisfied(IV) Satisfied(V) Flipkart Amazon SnapDeal Shop Clues
  10. 10. Responses & Issues 1 0 0 2 0 0 0 0 1 3 0 0 0 0 0 0 20 7 2 0 3 0 1 1 19 7 12 3 4 3 1 33 1 3 0 0 0 0 0 0 5 10 15 20 25 Delay In Delivery Improper Product Information More Time to Access Fraudlent In Payment I & II I & III I & II & III II & III
  11. 11. Test for Gender influence on buying: Sources of Variation SS d.o.f MS F P-Value F- Critic Rows 14.4 1 14.4 0.2622950 0.635528 7.708647 Columns 418 4 104.5 2.810161 0.274157 6.388232 Error 219.6 4 54.9 Total 652 9
  12. 12. Test for that consumer don’t have negative impact after purchase: Sources of Variation SS d.o.f MS F P-Value F- Critic Rows 259.93650 79 6 43.3228 4.670685 0.0008148 69 2.29460131 4 Columns 230.79365 08 8 28.8492 3.11038 0.0065452 49 2.13822882 7 Error 445.20634 92 48 9.27513 Total 935.93650 79 62
  13. 13. Findings 1. Most of the online shopping done on Clothing is by Females Electronics is by Males 2. 50% online shopper’s choose Flipkart to shop more rather than other sites. 3. Flipkart keeps their customers in the satisfied comfort zone.
  14. 14. 4. Almost 49% of the respondents are Students 5. Price is the reason to make more online shopping. 6. 69% of the purchases in done by Cash on Delivery option. 7. Amazon is 100% ahead of Flipkart with Highly Satisfied customers.
  15. 15. Shocking Report!! 8. Personal Care items bought online is by ?? Men!! 9. Online Shopping is based on the demographic factors like age, occupation and gender. 10. Though customers are satisfied with the service they have few drawbacks.
  16. 16. Suggestions Online retailers must work on logistics in order to make sure that delivery reaches on time. Also to make sure product information displayed is not fake. Sites to work to reduce the buffering time of the site since it may lead the customer to choose alternate site.

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