How to implement Digital Media marketing in your organisation, brand & business

1. S
DQ – Digital Quotient
Is your Business Future READY?

2. Index
◇ Creating Value
◇ Benefits of Digital Marketing
◇ Digital Marketing Tools, Road Map & Deliverables
◇ Enterprise IT Solutions
◇ Brand Consultancy & Deliverables
◇ Content & Communication & Deliverables

3. Creating VALUE
Few questions to check whether you are future READY!
➢ Can your target segment find you over net?
➢ Does your business have an online personality & well defined
online personality traits?
➢ Do your TG associate with you while seeing you online?
➢ Can they make positive opinion of you?
➢ Can they take decision to buy your products / services online?
➢ Can they contact you and get responded instantly/well?
➢ Do you have system in place to close the sale online?
➢ Are your competitors present OR more visible than you online?

4. Answer lies here….
Now what is NEXT?
Create / improve Digital Identity Nurture it Promote it
Re-do it again & again (Reach>Act>Convert>Engage)

5. Other Benefits
✓ Sharp shooting: Well defined Target Group with specific
interest, Age bracket, Gender, Hobbies, Preferences etc.
✓ 24x7 Advertising: Traditional media like Newspaper, TVC,
Radio limited to particular slot of day/time.
✓ Cost effective
✓ Makes you Go Global: Larger audience at the same time
✓ Improved RoI (Radio – 2.5%, Newspaper – 6%, TV – 7.5%,
Online – 12%)

6. Digital Marketing Tools
Search Engine
Optimization
Google Ad
Words
Pay Per Click
App Store
Optimization
Social Media
Marketing
Advertising
Mobile App
development
Web Site
development
Blogging
Reviews
Email
Marketing
Whatsapp
SMS Blast
IVR / Miss call
response
Keyword
response
Online
Bannering
Traffic
Generation
Online Contest

7. SEO (Search Engine Optimization) & SEM
(Search Engine Marketing)
SEM
SEO
PPC Campaign type in line with
the Business Goal
• Search Campaign
• Display Campaign
• Shopping Campaign
• Discovery Campaign
• Performance Max Campaign
• Video Campaign

8. SMM (Social Media Marketing)
Facebook
Twitter
LinkedIn
Instagram
YouTube

9. Website & Mobile App development
Web Development
Web Analytics
User Settings
Apps development
Responsive design
Web coding
Content Management
Mobile App development & optimization for different platforms –
Android, iOS

10. Mobile Marketing
Bulk
Messaging
Whatsapp
Messaging
Voice
SMS

11. Online Bannering / Programmatic
Online Media buying
Popular websites –
IRCTC, Yahoo, Rediff,
Gmail, TOI etc.
Browser – IE, Chrome,
Safari

12. Road Map
Website/
Mobile App
Develop /
Optimize
SEO / SEM SMM
Email /
SMS /
Whatsapp
Marketing
Online
Bannering /
Advertisemen
t
Blogging /
Reviews
Time Lines for Effective Implementation;
0 - 6 Months > First 3 elements,
7 - 12 Months > Next 3 elements
With S.M.A.R.T
S.M.A.R.T
Specifi
c
Measu
reable
Attain
able
Releva
nt
Timely

13. Digital Marketing - Deliverables
❑ SEO / SEM - Search Engine Optimization / Marketing
❑ SMM - Social Media Optimization / Marketing
❑ Online Reputation Management / Influencer Marketing
❑ Website & Mobile App development & optimization
❑ E-mail Marketing, Whatsapp/SMS/IVR/Missed Call response
❑ Online Advertising / Bannering
❑ Programmatic / In-App Advertising
Delivery to be measured and results shared

14. Brand Management
Identify and
establish
brand
positioning &
values
Plan and
implement
Brand
marketing
programs
Measure and
interpret
brand
performance
Grow and
sustain brand
equity

15. Brand Management - Deliverables
❖ Complete Brand Strategy; from conceptualization to effective
implementation
❖ Brand Nurture & Brand Reinforcement
❖ Internal Customers (Employees)
❖ External Customers (B2B or B2C)
❖ Business Associate (Channel Partners, Vendors, Suppliers etc.)
❖ Platform to use – Traditional & Digital Media (Customers &
Stakeholders touch points

16. Content & Communications
◇ Our Offerings
◇ One Team One Dream - Creating a engaged organization
◇ Drive Internal PR
◇ Channel Management Communication
◇ Digital Platform
◇ Use our App & platform
◇ Digital connect
◇ Create a virtual organization where u create reach & access real time
Aligned to drive & deliver the business goals…..

17. Creating an Engaged organization
➢ Product updates
➢ Celebrate success and milestones
➢ Constant learning and innovation
➢ Open to leadership messaging and communication
➢ Interactive channels of real-time communication

18. Content & Communication - Deliverables
➢ All employees, channel team members on boarded on the virtual
platform.
➢ Measure 3 critical parameters which drive employee engagement
➢ Internal Brand Building
➢ Employee Satisfaction Index
➢ Business Knowledge & Effectiveness
To be measured and shared with defined timelines to relevant stake
holders.

19. About Digital Miles & team
1. Founding Team Members – Digital Miles (www.digitalmiles.in)

20. Rajesh Pamecha
M: +91 987500 4220