Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Display Spend Not Supported by Humans Usage


Published on

Humans using the Internet, various devices, etc. have all plateaued many years ago. But the growth of display ad spend (a proxy for impression quantity) skyrocketed (hockey-sticked). This growth is not supported by humans' usage patterns. Most if not all of it is created out of thin air to drive revenues for ad tech companies.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Display Spend Not Supported by Humans Usage

  1. 1. February 2019 / Page 0marketing.scienceconsulting group, inc. Display spend not supported hardware usage Source: Pew Internet 2000 - 2018 zoomed-in zoomed-in
  2. 2. February 2019 / Page 1marketing.scienceconsulting group, inc. Real humans’ usage plateaued hardware usage Source: Pew Internet ‘94 – ‘18
  3. 3. February 2019 / Page 2marketing.scienceconsulting group, inc. Real humans’ time spent - flat
  4. 4. February 2019 / Page 3marketing.scienceconsulting group, inc. About the Author
  5. 5. February 2019 / Page 4marketing.scienceconsulting group, inc. Dr. Augustine Fou – Researcher 2013 2014 Published slide decks and posts: 2016 2015 2017 20192018