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MARKET AND ITS
TYPES
LEARNING OUTCOME – 4
What is MARKET ?
 Market is the management
process involved in identifying,
anticipating and satisfying
customer wants profitably.
 Marketing is not just selling. It is
about knowing and
understanding your customer.
Types of Market
PERFECT COMPETION
MONOPOLISTIC
COMPETION
OILGOPOLY
MONOPOLY
PERFECT COMPETITION
A market with a very large
number of firms, each of
which produces the same
standardized product and
takes the market price as
given.
A price – taking firm.
OILGOPOLY
OILGOPOLY --- There are just a
few firms in the market, a result
of two sorts of barriers to entry
:
 Economies of scale.
 Government may limit
number of firms in the
market.
Monopolistic Competition
Monopolistic competition refers to
competition among a large
number of seller of similar but
differentiated products, which are
close substitutes but not perfect
substitutes of one another.
As such is a market situation in
which both monopolistic element
and competitive element are
foreseen.
NAME : HARJIT KAUR
ROLL NO : 1224
MARKETING EXUCUTIVE
UINT 2

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market.pptx

  • 2. What is MARKET ?  Market is the management process involved in identifying, anticipating and satisfying customer wants profitably.  Marketing is not just selling. It is about knowing and understanding your customer.
  • 3. Types of Market PERFECT COMPETION MONOPOLISTIC COMPETION OILGOPOLY MONOPOLY
  • 4. PERFECT COMPETITION A market with a very large number of firms, each of which produces the same standardized product and takes the market price as given. A price – taking firm.
  • 5. OILGOPOLY OILGOPOLY --- There are just a few firms in the market, a result of two sorts of barriers to entry :  Economies of scale.  Government may limit number of firms in the market.
  • 6. Monopolistic Competition Monopolistic competition refers to competition among a large number of seller of similar but differentiated products, which are close substitutes but not perfect substitutes of one another. As such is a market situation in which both monopolistic element and competitive element are foreseen.
  • 7. NAME : HARJIT KAUR ROLL NO : 1224 MARKETING EXUCUTIVE UINT 2