1. Concept 1 – Time after Time
 This chocolate bar can be enjoyed time after time
 Suitable for any occasion/situation
 Pleasure lasts for a long time
 Enjoyed by any generation

2. Concept 2 - Countdown
 This concept is to use the song ‘Countdown’ by
Beyoncé which talks about all the different things
she loves.
 It ends with the words ‘You’re the one’ and I thought
I could use the chocolate bar as the number one.
 This advert would consist of different images
representing her lyrics, then ending with an image
of the chocolate bar.

3. Concept 3 – Ain’t no sunshine
 This would consist of swapping between the
consumer (woman) and the chocolate’s
perspective.
 It would focus on the fact that their life's are
dark and dull without each other

4. Concept 4 – Once when I was
little
 This would link to the chocolate bar bringing
back the magic of childhood
 Something that brings good memories
 Adult thinks to when they were an child – then
passes it onto their child and the cycle
continues

5. Concept 5 – Sweet about me
 Taking inspiration from the Malteasers adverts
 Brings out the fun side
 Linking to the lyrics ‘nothing sweet about me’
 Ironic as the chocolate is sweet but it makes
you naughty

6. Concept 6 - It’s a wonderful
world
 Someone is having a really bad day
 Once they eat the chocolate they realise that
everything is ok
 Sees the positive side of life

7. Concept 7 – I’m Sorry
 A girl has an argument with someone
 Gifts are left outside her house to say sorry
 She ignores them until she receives the
chocolate bar and then forgives the person