FNBE

1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
INTRODUCTION TO BUSINESS [BUS30104]
CHARITY DRIVE EVENT BUSINESS REPORT
Group Members:
 Pui Chun Shian ( Leader ) [0323470]
 Cryslyn Tan Zhia Lyn [0324249]
 Calvin Wong Kim Ming [0323642]
 Dixon Kee Tet Lun [0323944]
 Jack Chung Da Jie [0323948]
 Ti Cheng Jie [0323531]
 Zachary Ooi Cheng En [0323120]
 Chiang Lin Chew [0322923]
 Brandon Liaw Jun Quan [0323467]
 Loon Jing Wei [0322074]
 Su Bang Zheng [0323160]
 Adam Pandor [0322743]
 Raveender Corona [0322490]
 Anderson Wong [0323836]

2. TABLE OF CONTENT
Title Page
Key Summary 3
Objectives 4
Target Market 5
Competition Analysis 6
Product and Packaging 7-8
Pricing 9
Promotion 10
Sponsors 11
Distribution 12
Green Measures 13
Human Resource Planning 14
Evaluation of Results 15-16
Appendix 17-19
Conclusion 20

3. Key Summary
In a group of 14, we had been given a task to organize a Charity Drive event to raise
funds to donate for a charity organization to help solve social issues that happens around the
world. At the same time, it is a very good opportunity for students like us taking the module ,
Introduction to Business which gives a benefit to further understand by on hand experience and
learn about how a business functions and set for goals.
After numerous discussion within the group, our group has decided to raise funds by
selling Onigiris, Soya Bean drinks, Chocolate Brownies, Ice lollies, Oreo Truffles and also Tau Fu
Fah. In addition, we chose Onigiri as our main product as it is a very famous Japanese snack.
Along the way, we found a supplier who is willing to give us cheaper price for the Onigiri which
they supplied to us so that we can further raise our funds and donate to help those in need.
All profits will be donated to an organization called United Nations High Commissioner
for Refugees. The purpose of this organization is to provide money for refugees where charity
donations will help them by paying resource fee and any expenses involved. We chose this
organization because we believe every youth deserves a chance to learn and experience more
about the world, and also this issue has been increasing yearly. The least we can do is to donate
the amount targeted to the HQ. Regarding on what happens around them, giving them
opportunity to be part of the impact to the society, start off by learning and educating the
basics. Besides that, we also believe that everyone deserves to get help, to collaborate with
each other and make our world a better place.
A total of RM2800.00 had been raised by our group.

4. Objectives
In relation to this project, we were required to donate the full amount of our profit to
support a charity organization of our choice. Due to the recent tragedy that hit Malaysia, we
have chosen to donate all our profit to UNHCR. The method we have decided to transact the
money to them is we going to hand up the cash we earn as profit straight to them.
Reasons as to why we have decided to do so is because we want to do charity with our
business project in order to help those people who need our help. We opened our stall for four
days consecutively which is 26th to 29th January 2015, this creating a new opportunity for us to
achieve our business target.
After thorough discussion among our team before the charity drive event, we have set
our target donation amount as a minimum of RM 2800.00. In consideration to our targeted
donation amount, the pricing for each of our products and the number of days we have decided
to open our stall (four days in Taylor’s University Lakeside Campus.
Our targeted sales unit for each product is listed below:-
 40 cups of Tao Fu Fah for the first day and 30 for the next consecutive days
 200 packets of homemade Brownies for 4 days
 10 bottles of homemade Soya Bean for the first day and 40 for the next few days
 110 packet of Oishi Onigiri for the first day, 100 for the second day, 90 for the third day
and finally 100 again for the last day
The reason why the units for each product differs each day because the popularity of each
product changes daily. Thus to maximize profit, we have to reduce the least demand product
and increase the higher demand products.

5. TARGET MARKET
Most of our customers are the students studying in Taylor’s University. The most
popular demand from students from a charity sale are food products. Thus selling our products
such as onigiris, brownies, ice lollies, oreo truffles and tau fu fah would attract lots of students.
It is also known that most of the students have a budget plan. In other words, they have a
limited amount of money to spend.
Besides that, since we have 14 members in our group, there are also more friends who
support us throughout the sales. No matter what we sell and how much it is cost, they would
still buy from us because they understand how hard it is to sell, especially during this period of
time where there isn’t much students in the campus. Since our friends are also students, they
also have limited cash.
Another group of people who are our customers are the staffs, especially the lecturers.
Most lecturers we encountered in the staff rooms supported us and even donated a generous
amount of money to the charity organization as well. Since most of the staffs are adults, they
don’t really have a budget plan.
Overall, all of the group of people mention above were willing to donate their money to
the charity organization, UNHCR.

6. COMPETITION ANALYSIS
The first competitor is Happy’s group. They sold drinks, gift cards and also onigiris. Their
group’s strength is that their onigiris are sold at a lower price which is RM4 for most of the
flavours except for salmon which is sold at rm4.50, while our group we sold all our onigiris at
rm5 for all flavours. Their weaknesses are that they do not have much promotions for their
products. Besides that, their onigiris have less flavours than our group. Customers also gave
their comment saying that our onigiris tasted much nicer than Happy’s group because our
onigiris have more fillings compared to theirs.
The other competitor is Jie En’s group. They mainly sold ice cream puff, sweet corn and
also ice lollies, but they called it popsicles. Their groups strength is that their popsicles had
much more unique flavours compared to ours, but their weakness was that their popsicles were
much expensive than ours. On the other hand, our group also had a promotion which offered 1
for rm2 and 2 for rm3. Customers actually buy from both sides because different people have
different preference.

7. PRODUCT AND PACKAGING
During the charity drive, we sold quite a number of products. We had Onigiri, Tau Fu
Fah, Soy Milk, Brownies, Ice lollies and Oreo Truffle. Six different types of products from the
customers could choose from.
Short description for each product:
1. Onigiri – it is a Japanese food made with white rice formed into a triangle shape and
wrapped in seaweed. We had different types of fillings to offer namely chicken, tuna,
salmon, ebiko and octopus.
2. Tau Fu fah – a Chinese snack/dessert made with very soft tofu (a food made by
coagulating soy milk).
3. Soya Bean – a plant milk produced by soaking dried soybeans and grinding them in
water.
4. Brownies – flat, baked dessert square (chocolate flavor)
5. Ice Lollies – We offered different types of flavors, like Ribena, Mango etc.
6. Oreo Truffle – Oreo cookie crumbs blended and covered with chocolate.
The Onigiri and Brownies were wrapped in plastic. It was a very simple packaging. For
the Tau Fu Fah, it was put in small round clear containers whereas the Soy Milk was in a plastic
bottle.
Clear plastic wrap for the Brownies

8. Clear plastic wrap for the Onigiri
Clear Plastic bottles for Soy Milk and clear Plastic containers for Tau Fu Fah
The packaging for the onigiris were the most eye catching ones so it was the one that
was sold the quickest. Besides that, customers also gave us reviews saying that it is packaged
very attractively. For the brownies, the packaging isn’t really attractive so it didn’t really attract
the customers to buy it. The ice lollies were packaged normally but they were in an ice box
which customers couldn’t really see and they weren’t really sold quickly. The tau fu fah and
soya bean were packaged normally and customers do not mind how they look as long as the
taste is good. For the oreo truffles, it was packaged poorly because we didn’t had time to get a
good packaging. Thus it was the slowest selling product.

9. PRICING
We sold different varities of food products which fell under the category of snacks and
desserts. Below are the list of products and its selling and cost price that we sold during the
sales:
Selling Price Cost Price
 Onigiris - RM5 -RM2.50
 Brownies - RM4 -RM1.80
 Tau Fu Fah - RM4 -RM1.50
 Soya Bean - RM4 -RM2.50
 Ice Lollies - RM2 -RM1
 Oreo Truffles - RM5 -RM2
Our most popular products were onigiris, tau fu fah and soya bean. Onigiris were
packaged nicely and it attracted lots of customers. The least popular ones were the ice lollies
and oreo truffles. Customers gave us review saying that the products weren’t appealing
enough.
For the oreo truffles, we decided to sell them at RM4 for the last 2 days and it was sold
faster than before. For the ice lollies, we decided to let customers donate any amount to the
charity and let them take one ice lolly after donating. It also sold out faster than before as well.

10. PROMOTION
For promotions, we are advocating the message of 'Save the Refugees'. It is simple and
straightforward which donators can understand more easily. When donators ask more
questions, we explain more about the charity we have chosen such as the refugees come from
places like Cambodia and Vietnam.
We chose this charity as on the Internet, the biggest news medium there is, there are a
lot of uprising news about refugees from all around the world and many of them who are still
stuck in their country and want to seek refuge. They stuck in a war torn country and want to
find safety in a new place. A lot of people suffer from malnutrition and need access to basic
supplies. We want to help them in anyway we can and this charity event gave us the
opportunity to. Our main tools for promoting are the Internet, specifically socialmedia such as
Facebook and also posters.
We used Facebook to promote the charity sale and tried to get more people to attend
our charity drive. We asked for donators through Facebook if anyone would love to help. We
also made posters digitally and then printed them out so that people could see what we were
selling from far away. We had deals such as buy 2 for less and buy 2 get 1 free. During the last
day, we had a promotion where you could donate any amount and get a free ice lolly. That
promotion worked really well for us. We chose Facebook as it is the biggest social media we
teenagers use. We were trying to get more young adults from other universities to come and
support us. The posters were used to show which charity we were supporting and to show the
prices of each of our items plus the deals we were having

11. Sponsors
We actually try to approach big company such as Nestle to sponsor us cash or the
product itself but it was rejected. Nestle is a company which produces products such as Milo
and Vico. Initially, my group and I intended to sell Milo drinks which comes well with our
homemade oreo truffle, but unfortunately it couldn’t be done. Besides that, they are also very
financially stable so we thought we could get a bit of sponsors from them.
The sponsors that we received from are from our group members’ own family members
or friends. Our group leader’s friend’s dad, Mr Yeo who sponsored a generous amount of
RM100. Our group leader approach Mr. Yeo through his daughter who is a student from FNBE
January Intake 2015. Not to forget that each of our group members donated RM50 which adds
up to a total of RM700.
Oishi Onigiri is the one of the company which we ordered onigiris from. They were
generous enough to reduce the cost of each onigiris to RM2.50 which made our profits much
more. For this company, our leader contacted Jenna, the person-in-charge, through FaceBook
and manage to get the offer by offering to promote their brand in return.

12. DISTRIBUTION
We found our supplier for the onigiris from Oishi Onigiri. Their nearest branch is located
at Seri Petaling where they supply us the amount we asked for. The onigiris are delivered to the
campus latest by 10am in the morning. The onigiris are freshly-made every day and they didn’t
charge us delivery fees. They also provide us a big yellow basket which allowed us to sell the
onigiris around the campus. Besides that, we also had these beautiful atrractive baskets which
were used as well.
For the brownies, we got the supplier’s detail from one of our seniors from the January
Intake. The brownies are supplied from English Hot Breads. We ordered 2 boxes of brownies
which contained 100 in each boxes. The brownies were freshly made and refrigerated when we
got them. We would also refrigerate the brownies ourselves after each day of the sales and
take it out the next day to be sold again. The brownies were able to withstand 1 week if
refrigerated daily.
Customers don’t have to wait at all for the products because all of the products sold are
already made. They can just buy and instantly eat the food from our stalls. The only short delay
was that if customers asked for a cold soya bean or tau fu fah, we would have to get it under
the table in a polystyrene container where the products were kept cold.
For our business, customers cannot purchase our products online or via phone. But to
get more profit, some of our members were scheduled to walk around the campus and sold the
food to students.

13. GREEN MEASURES
For this whole business sales, we actually used 3 methods in environmentally-friendly
measures.
First, to prevent the littering of rubbish, we pinned a poster on our signboard which
stated that no littering is allowed in to keep the surrounding area clean and tidy. The poster
was in an A3 size so it would be easily noticeable by the customers.
Besides that, we also set up our own rubbish bin beside our stall. Since we sold products
such as onigirs, brownies, oreo truffle and ice lollies which used plastic as the packaging, it
would be very convenient for customers to throw the rubbish into the rubbish bin. Most of the
customers bought the ice lollies and wanted to eat them immediately. So we prepared a scissor
and cut off the knot and threw it into the bin.
Finally, we also had a plastic bags in case customers bought a lot and needed it to carry
it around. We would only give the plastic bag if the customers asked for it. As we all the,
wastage of plastic bags is increasing year by year and this is the least that we can do.

14. Human Resource & Planning
Throughout the discussion with our groupmates, tasks have been distributed along our
groupmates equally. This is to prevent unwanted miscommunications so that the business will
run smoothly. The leader of this team is Pui Chun Shian, while the members are Dixon Kee, Jack
Chung, Loon Jing Wei, Brandon Liaw, Su Bang Zheng, Alfred Ti, Zachary Ooi, Klaus Chiang, Adam
Pandor, Raveender Singh, Anderson Wong and Cryslyn Tan. Jobs are distributed equally as I told
just now to prevent any conflicts
Organizational chart and job scopes
PROJECT MANAGER (Leader)
PUI CHUN SHIAN
Strengths : Leadership skills
Job scopes :
- Lead and manage the business team and ensure that assigned tasks are carried out as planned.
- Contact and arrange all matters regarding the charity organization.
- Host regular meetings to discuss in detail about the event.
- Convey important messages from the lecturer and ensure that members are clearly notified.
- Discuss and plan relevant business strategies to be implemented.
SALES EXECUTIVE
RAVEENDER SINGH
Strengths :
High conscientiousness
Job scopes :
- Propose detailed planning
about how the sales are to be
executed.
- Propose effective sales
strategies to maximize profit
and achieve business target.
- Analyze the market as well
as our fellow competitors to
propose critical sales
solutions that fit with
current situations.
ADVERTISING
EXECUTIVE
CRYSLYN TAN
Strengths :
Highly persuasive,
Photoshop and poster design
Job scopes :
- Propose effective
promotional strategies to
boost our sales.
- Propose ways and methods
to implement decided
strategies and plans.
- Prepare advertising tools
such as posters and other
printed materials.
ACCOUNTANT
KLAUS CHIANG
Strengths :
Knowledgeable in
accounting
Job scopes :
- Prepare needed accounting
materials such as receipt
books and calculator.
- Ensure that all transactions
are recorded clearly and all
receipts are kept.
- Propose budgeting and
ways to ensure that all
transactions can be recorded
clearly after sales.

15. Evaluation of Results
The main goal for this event was to donate our target amount, RM2,800 to the charity
organization, UNHCR, United Nations High Commissioners for Refugees through the charity
sales.
Each of group members were assigned to their respective tasks by our group leader, Pui
Chun Shian. At first, we were in a group of 9 people. Due to some adjustments, our group
became a group of 14 members and our target was adjusted to RM2,800 from RM2,000.
Firstly, we approached a few companies, people and request their sponsorship. After
few attempts, we each also sponsor RM50 as capital to purchase our stock. Actually, it was
quite difficult for us to find suppliers who were willing to sponsor us with their goods. Thanks to
one of our group member, Cryslyn Tan, she managed to find a company who were willing to
sponsor us half the amount of the cost price of the product, which was the onigiris.
Furthermore, with the cooperation of all of our group members, we have managed to
run our business from morning 9am to 6pm evening everyday. We run our business together so
that we can sell more stuffs everyday but for those we have to attend their classes we will took
shifts to run our business. So, we were actually running our business all the time. The system
we used was very efficient and that did not adversely affect our business or our classes.
In the nutshell, we feel that our business was run very smoothly during this few days of
our charity event. At the end, we successfully achieve RM2,800.00. We felt so happy because
we try our very best to hit our target. The most important we have to help other group each
other so that we can achieve our target together.
As for what we did wrong, we feel that each member put in his/her best effort in our
charity drive and we are happy with our outcome. However, there were times when we
received negative feedback from a lot of customers who would either ignore us or even insult
of our products. This really disheartened us and there were times when our low moral affected
our sales. Nevertheless, we have learnt a very important lesson and that is, people will say what
they want to say and we must never allow it to affect us.

16. P & L STATEMENT
Profit& Loss Report for the Charity Event
Revenue
Sales
Less : Cost Of Goods Sold
Gross Profit
Add : Donation Box Revenue
Sponsorships
Adjusted Gross Profit
Less: Operating Expenses
1) Selling Expenses
- Delivery Fees
2) General Expenses
- Dry Iceand Normal Ice
- Typhoid Injection
3) Financial Expenses
- Donation to other groups
Total Operating Expenses
Net Profit
RM148
RM57
RM210
RM45
RM267
RM3,680
RM2,022
RM1,658
RM602
RM1,000
RM3,260
RM460
RM2,800

17. Appendix
Receipts for ice lollies syrups and ingredients for oreo truffles
Receipts for onigirs

18. INJECTION RECEIPTS

19. Charity Organization Receipt

20. Conclusion
Running a business isn’t as easy as it seems. To ensure the success of a business, there
are lots of difficulties faced by the business. Through this charity sale, we learned that
patience is the most important thing. Charity sales’ products will always be much more
expensive than normal pricing. Thus, it was harder for us to convince them to buy. Secondly,
team work is important. If you have a team of unmotivated members, then you will also be
discouraged to sell your products. Team spirit is very important to complete one task. The
most important thing is sincerity. If you are sincere, customers would gladly buy from you.