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HUSSAM EDDIN RIHAWI
P.O. Box 9270 • Jeddah 21413 • Saudi Arabia
Mobile: +966 50 3692535 • E-mail: sasussam@yahoo.com
Presenting strategic and executive leadership experience across contracting field
Business Development / Operations Management / Projects Management
24 years’ experience across Saudi Arabia in electromechanical construction and Low Current Systems business. Built on a
strong foundation of sales, marketing and project execution experience, harnessed C - level skills during current 10 years
experience in the business. Strong business acumen with demonstrated aptitude for financial, technical and commercial
administration of business, owning P&L accountability. Effective people manager and relationship builder, leveraging talents
and business opportunities towards the success and growth of the organization.
Core Competencies….
 Business Planning
 Policy & Strategy Mgmt
 Technical Sales & Marketing
 Operations Management
 Business Presentations
 Proposal & Negotiations
 Profit & Loss Management
 Supply Chain Management
 Budgeting & Cost Control
 Customer Service & CRM
 Marketing Communication & PR
 Projects Execution/Control
EXECUTIVE SYNOPSIS
Business Development: Analyze market and business trends, identify market opportunities, create and build contact with key
decision makers of prospects, present company credentials, secure prequalification, generate inquiries, deliver pricing &
bidding strategy, negotiate and structure deals, promote CRM activities to build customer loyalty
Sales & Marketing: Set annual business plan and targets, strategize sales & marketing activities, spearhead sales & marketing
team in target marketing and lead generation, direct pre-sales operations, involve in presentation and negotiation with high
profile customers, orchestrate sales delivery and close; analyze sales performance gaps, review/ realign strategies,
troubleshoot operations, and facilitate achievement of targets
Project Management: Work with customer and internal project management team in finalizing work programs and
schedules, material/equipment delivery plan, installation & commissioning programs, quality plans; finalize internal
procurement schedule and engage procurement division to deliver materials/equipment at site as per delivery plan, lead
project team to deliver construction packages as per plan, interface with customer on project progress and status, expedite
customer-end deliverables, manage handover protocol, liaise with consultants for project approval, and oversee technical &
commercial closeout
Team Building & Leadership: Assess manpower requirement for approved business plan, fill in gaps at all levels, build and
engage teams, define responsibilities, evaluate and manage performances, identify and close skill gaps to enhance team
competency, coach & mentor leadership teams to raise performance levels, promote open communication & participative
decision making, practice interpersonal skills and problem solving approach to inspire and motivate team
PROFESSIONAL EXPERIENCE
Executive Manager | PAST & PRESENT CO. – Saudi Arabia 2005 onwards
Company Profile: A high-tech contracting company specializing in the supply, installation, testing & commissioning of
Electrical/Mechanical works and low current systems
Key Profile: Strategic management of company’s business & operations with key focus on business development, sales &
marketing, operational efficiency, P&L, and revenue growth
Responsibilities
 Establish and communicate business vision and objectives to leadership teams
 Formulate annual business plan in line with long term business plan of the company, and set targets
 Deliver sales & marketing strategy and policies in terms of pricing, bidding, discounts, incentives, etc.
 Build and lead a dedicated and specialized Technical Sales & Marketing team, and guide them to realize target sales
 Track market opportunities in projects business, and steer efforts to capture opportunities and create new accounts
 Leverage CRM skills to create and seize new business opportunities with existing accounts

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 Prepare pre-qualification and turn-key proposals, negotiate and close deals with a win-win strategy
 Present the company in a professional manner and extend technical and general support to clients
 Approve long & short-term marketing objectives, plans and programs, evaluate performance against goals, and implement
improvements, wherever required.
 Provide market intelligence and customer experience feedbacks to senior management for strategy reviews
 Participate in major sales efforts, and monitor sales & marketing activities for maximum coverage of markets
 Lead project team and co-ordinate with Finance, Commercial and other concerned for best services
 Promote company business and services with key prospects in the assigned territory
 Work with partners and key clients in streamlining organizational practices and operations for making the business
responsive to market needs and customer preferences
 Ensure that the Marketing Department conforms to the company quality system procedures as documented
 Plan and conduct public relations program designed to create and maintain favorable public image
PREVIOUS EXPERIENCE
SALEM AGENCIES & SERVICES COMPANY (SAS) – Saudi Arabia 1991 - 2005
Company Profile: SAS is a specialized company in design, supply, testing & commissioning of low current systems. Product/
systems range include Audio/Visual Systems, Lighting, UPS, MATV/CATV, Fire Alarm/Fire Fighting systems, BMS, Security
Systems, Nurse Call System, etc.
Role: Head of the Department
 Manage a product portfolio of A/V systems, MATV, CCTV, and Satellite Systems
 Lead & manage a team in design, installation, testing, commissioning & maintenance of aforesaid systems
 Technically evaluate customer requirements and an finalize product specs with OEMs
 Work with OEMs, consultants, clients and execution team in establishing layout design and installation & commissioning
programs
 Spearhead planning and execution of customer projects till successful delivery and handover
 Enter into maintenance contracts with customers and ensure service deliveries as per agreed SLA
 Troubleshoot critical technical problems with systems, and provide technical supports in projects & maintenance
Role: Area Sales Manager
 Responsible for marketing development for Brendel Lighting – Germany, in the Gulf & ME region
 Set up marketing strategy and channel strategy to increase market penetration and brand visibility
 Establish marketing communication and PR activities for marketing campaigns and band awareness
 Identify market opportunities, and select/appoint distributors/agents at market/customer proximity
 Enable channels to propagate sales and marketing plans within the policy framework of the company
Role: Sales & Marketing Manager
 Responsible for sales & marketing of all the product ranges of the Company
 Prepare annual business plan, forecast sales, and set targets sales team
 Put in place a robust sales and marketing plan to have full coverage of market and prospective customers
 Guide and support technical sales and marketing activities to secure product registration with key customers
 Analyze competition and assist proposal team in pricing & bidding, negotiate and finalize deals to close contracts
 Analyze sales performance and initiate corrective action to catch up to target
 Manage relationships with key accounts to generate new requirements and repeat business
KEY PROJECTS HANDLED
Comprehensive Electro/Mechanical Projects
 M.O.I Central Security Buildings
 KAUST Kind Abdullah University
 Saudi Binladin Group – H.Q.
 Poggen Pohl Showrooms
Comprehensive Low Current Systems Projects
 Power Plant No. 7 (Ext),8 (Ext) and 9.
 Madinah Hotel Plot 130
 Saudi German Hospital Riyadh
 Makkah Intercontinental Hotel

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 Taif Hospital
 Adan Airport
 Dawadmi Airport
 Royal Gulf Conference Center, Riyadh, Lighting
Fire Fighting and Security Systems Projects
 Saudi Telecom (STC)
 Shoiba Power Plant
 HRH Pr. Khalid BinSultan Palace
 SWCC
CCTV, MATV and Satellite Systems Projects
 Makkah Underpass
 Makkah Haram Toilet Block
 HRH Pr. Sultan Palaces
EDUCATION
 Bachelor’s Degree in Electronic Engineering (Communication & Electronics Section), Beirut Arab University, 1991
Bachelor Degree Thesis: A project on Optical Fiber Systems
PERSONAL PARTICULARS
 Date of Birth : 13th November, 1965 (Place of Birth – Syria)
 Language Known : Arabic, English & French
 Nationality : Canadian/Syrian
 Marital Status : Married/3 Children