2. BEN BETTSMaking Learning Social
“The principle that development of experience
comes about through interaction means that
education is essentially a social process.”
J. Dewey (1938)
3. BEN BETTSMaking Learning Social
“Organisations make significant investments in
learning and development, but too little of it
actually results in behavioural change in the
workplace.”
C. Benkert & N. van Dam, McKinsey & Company (August, 2015)
17. BEN BETTSMaking Learning Social
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18. BEN BETTSMaking Learning Social
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Ben Betts
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Campaign Learning is the name we give to our more agile approach to corporate learning and development.
Training is no longer some one off event that gives individuals the skills they need to perform their job forever. If it takes months to build and deliver the perfect course it will be out-of-date within moments of going live, especially in high-growth knowledge businesses. And, worse still, it will be years before you can measure impact (there probably won’t be any impact, just a legacy of content sitting on the shelf waiting to be viewed).
The best companies are encouraging their employees to develop their skills continuously, aligning the learning offering with strategic priorities and customer demand.
They plan a campaign around these priorities, use a range of tools to inspire, instruct and implement change, then look to measure the impact in real-time.
Plan > Do > Measure.
Social learning matrix….
Social learning matrix….
Social learning matrix….
Social learning matrix….
Social learning matrix….
You can design social
But open to exploration and discussion
Connecting people & ideas
You can design social
But open to exploration and discussion
Connecting people & ideas
You can design social
But open to exploration and discussion
Connecting people & ideas
You can design social
But open to exploration and discussion
Connecting people & ideas