HK D2 Amsterdam - Stora Enso CSR case
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At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, Kati Sulin from H&K Finland shows the StoraEnso global responsibility case in a 5 minute ignite
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HK D2 Amsterdam - Stora Enso CSR case
- 1. Demystifying Digital // Kati Sulin Stora Enso // global responsibility
- 2. chrislang
- 5. Social media groups undermining decision makers
- 6. (Micro) bloggers breaking the walls of censorship
- 8. Bypassing the middlemen (--> disintermediation)
- 10. Product & service development through social media
- 13. Verification Topic ownership Presence Clarity Goal 1:Credibility Goal 2:Trust Goal 4:Leadership Goal 3:Dialog
- 20. Your business might be b2b, but Social media is still p2p
- 21. Gri-based Sustainability comms is a half full glass
- 22. Social media adoption can be more like walking on the moonthan taking the first steps
- 23. Top management engagement is top priority
- 24. Lessons learned Your business might be b2b, but Social media is still p2p Social media adoption can be more like walking on the moon than taking the first steps Gri-based Sustainability comms is a half full glass Top management engagement is top priority
Editor's Notes
- Hi David Ingle, Head of Digital Middle East. Much has been reported of role of Social media throughout the unrest that has been a fact of life across the middle east since the beginning of this year. But, has social media become so powerful that is can topple governmentsI wanted to spend time with you to examine its role and more importantly what we can learn about communications from that period.