1. Gulraiz Aslam
Marketing Professional
+923325222557 gulraizaslam@hotmail.com
Optimist & ambitious marketing professional with demonstrated work experience in leading FMCG companies. Skilled in Research, ATL , BTL campaigns, Customer
Relationship, Data Analytics & Strategy formulation.
WORK EXPERIENCE
Assistant Brand Manager - JNSD Category (Apr 2018 to Present) 2 Years & 5 Months
• Successfully planned marketing strategy in order to meet assigned Brand targets for growth &
profitability
• Worked with marketing research companies and conducted researches to understand consumer insights
• Worked closely with communication & activation agencies for ATL, BTL & TTL activities
• Achieved 40% volume growth in Refresh Fruit Drink across all channels
• Acheived 48% CAGR in 125ml Flavored Drink over the last 3 years
• Handled round the year event sponsorships of juices to achieve brand TOM
• Periodic market visits to collect relevant market insight for Brand & Trade Marketing Activities
• Launched Mini JOOSE sticker promotion in KLIF across key accounts & LMT channels to engage kids
• Improved overall Brand Digital Engagement on social media platforms
• Launched strawberry flavor in 125ml flavored drink which turned out 2nd highest selling flavor
• Conducted market research and data analysis to assess product potential and recommend action plans
• Launched Anytime enviornmental PR campaign to increase brand equity & engage TG with the brand
• Mini JOOSE school activations in SEC C & D schools nationwide
• Refresh university activations in KLI to engage TG with the brand
• Liaison with R&D to revise product recipes for better margins & profitability
• Handled digital media of complete juices portfolio
Shakarganj Food Products Limited
Brand Executive (Apr 2016 to Apr 2018) 2 Years
• Developed brand marketing strategy in coordination with BM
• Developed strategies through sales analysis to achieve brand performance
• Managed Savannah beauty soap hand washing activity in KLI
• Analysis of marketing research reports & data interpretation to management
• Maintained corporate PR of the company by newsletters, events & social media
• Periodic market visits to collect relevant market insight for Brand & Trade Marketing Activities
• Quarterly representation of brand performance to management in Business Review Meetings
• Conducted competitive environment analysis in order to prepare counter marketing plans
• Involved in Golden Sun Canola launch campaign from writing campaign brief till media break on
nationwide TV channels
• Involved in Golden Sun CSR campaign from writing campaign brief till media break on nationwide TV
channels
• Involved in the soft launch of Savannah beauty soap in KLI on retail channel
• Launched Golden Sun Canola Game of Purity on digital media
Iffco Pakistan Private Limited
EDUCATION
MBA(2014 - 2015)
Quaid e Azam University Islamabad
BS(Hons) (2009 - 2013)
Forman Christian College
Intermediate (Gen Science) (2007 - 2008)
BISE Lahore
Matriculation(2004 - 2006)
BISE Lahore
Will be provided upon request.
REFEREES
Travelling Gym Movies
TECHNICAL SKILLS
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Brand Management
Strategy Development
Microsoft Office
Sales Analysis
Market Research
Agency Handling
PERSONAL SKILLS
Goal Oriented
Team Player
Focused
Adaptable
Innovative
LANGUAGES
English (UK)
Professional Working Proficiency
Urdu
Native or Bilingual
Proficiency
PERSONAL
Nationality
Pakistan
Date of Birth
1991/12/26
Marital Status
Married
Driving License
Yes
PERSONAL ACHIEVEMENTS
- Attended a 3 day training on Managing Marketing
Channels at REDC LUMS
- Diploma in Content Marketing, SEO and Google Ads
Fundamentals from LUMS CES
- Nominated as best intern in Bank of Punjab