CASE STUDY OF MARKETING AND SUPPLY CHAIN STRATEGY OF MANUFACTURING ORGANIZATIONS

1. CASE STUDY OF MARKETING AND SUPPLY
CHAIN STRATEGY OF MANUFACTURING
ORGANIZATIONS
ME7312 Production & Operation Management EG/2014/2392 DINUSHA G.L.N

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OUTLINE
Introduction
Supply chain strategy
Marketing strategy
Vision and Mission
Organizations
Service sector
Manufacturing sector
Case study

3. INTRODUCTION
SUPPLY CHAIN
Transformation of raw materials in to
products, and getting it to customers
SUPPLY CHAIN STRATEGY
Supply chain strategy is an iterative
process that evaluates the cost- benefit
trade-offs of operational components
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4. INTRODUCTION
Marketing
The action or business of promoting and selling products or services,
including market research and advertising
Marketing strategy
Marketing strategy is a plan of actions designed to promote and sell a
product or service
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Marketing strategy is used by different companies to collaborate
whit their consumers. It is also employed to Aware the customers
about the features, specifications and benefits of company’s
product or service

5. INTRODUCTION
Mission & Vision
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Vision statement
• What do we want to achieve in the
future
• Who do we want to become
Mission statement
• Why does the company exist?
• What is the reason for our
organization’s existence?
Mission statements tell an organization
where it is going
Strategy
Tells the organization how to get there

6. INTRODUCTION
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Vision/mission and the Organization

7. INTRODUCTION
Types of organizations
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Organizations
Service sector
Manufacturing
sector
Service industry companies are involved in retail,
transport, distribution, food services, as well as
Other service-dominated businesses
The manufacturing sector takes raw materials and
converts them into finished products
Mobitel, Airtel, Dialog,
Microsoft
Milco, Cargills, Unilever,

8. CASE STUDY
Study of 4 Manufacturing base
organization’s common products
• Milco private limited
• Cargills
• Unilever
• Palwatte dairy
Supply chain strategy
Marketing strategy
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Assumption
Only common products of the organizations
have taken
Common products
Dairy products
• Pasteurized milk
• Sterilized milk
• Yoghurt
• Curd
• Butter
• Processed cheese
• Ice cream
• Milk powder

9. ORGANIZATION 01
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Supply chain strategy
Vision
To be the “Best in Class” nutritious food and beverage company in
Sri Lanka.
Mission
“To be a proactive partner in achieving the targeted growth in fresh milk production
while strengthening the local dairy farmer. Modern technology supported with
continuous improvement initiatives to be applied in the processing of nutritious food and
beverages to provide our valued consumers at affordable prices.”
Marketing strategy
Milco begins making profits with prudent turnaround strategy. By cutting the
unnecessary expenditures, an unexpected change in marketing especially one that
results in a more favorable situation.

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11. ORGANIZATION 02
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Supply chain strategy
Vision
Working towards self-sufficiency in milk production in
Sri Lanka
Mission
To become self-sufficient in milk production
Marketing strategy
Field of study that examines social and economic factors to better understand how the
combination of both influences something

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13. ORGANIZATION 03
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Supply chain strategy
Vision
To be a global corporate Role Model in Community – Friendly national
Development
Mission
Serve the Rural community, our customers and all other stakeholders through our core business-
food with love-and other related businesses, based on our three main principles of;
reducing the cost of living
Enhance youth skills
bringing regional disparities
By enhancing local and global markets.
Marketing strategy
Practicing the marketing definition through a actionable marketing mix including communication,
creating, distributing, promotion and pricing in order to facilitate an exchange relationship with
customers, channel partners and society

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15. ORGANIZATION 04
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Supply chain strategy
Vision
vision is to grow our business, while decoupling our environmental
footprint from our growth and increasing our positive social impact.
Mission
More trust from consumers and a strong business for shareholders with lower risks
and consistent competitive an profitable long-term growth
Marketing strategy
We’ve built a strategy to help us achieve our purpose of making sustainable living
commonplace

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17. THANKS!
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