Falcon Invoice Discounting: Empowering Your Business Growth
Fear and Loathing in Social Media
1.
2. A guide to overcoming
today’s corporate phobias.
“For every moment of triumph,quot;
for every instance of beauty,
many souls must be trampled.”
— Hunter S. Thompson
6. A recent survey of marketers’ quot;
priorities for 2009 included:
o Social media (68%)
o E-mail marketing (60%)
o Blogs (56%)
o Online video (51%)
o Microsites (43%)
Source: Junta42 e-mail survey, December 2008
7. But…
75 percent of marketers have quot;
budgeted less than $100,000 quot;
for social media efforts in ’09.
Source: “Social media outlay still small,” Adweek, March 16, 2009
8. Social media is forcing companies quot;
to confront the difference between quot;
what they say quot;
and what they believe.
28. In just five weeks, Little Debbie’s quot;
100 Calorie Snack outreach sparked:
o 98 posts on 71 blogs
o More than 5,000 reader comments
o 830 new followers on Twitter
35. Intel encourages smart use of social media
by empowering employees to:
“Provide unique, individual perspectives on what's going on at
Intel and in the world.”
“Post meaningful, respectful comments”
“Reply to comments quickly, when a response is appropriate.”
“Respect proprietary information and confidentiality.”
43. “We guarantee you a life enriching
experience each and every time
you visit Asheville. It's personal,
personal to you. And it is also
personal to us.”
66. The practical answer:quot;
Social media is one of the most
measurable marketing tools in
existence. You just have to
decide what to measure.
67. HP’s “31 Days of the Dragon”
o Gave laptops to 31 bloggers
o Laptops then given away to readers
o 84% increase in HDX Dragon sales
o 10% increase in overall PC sales
Source: The Viral Garden, Sept. 29, 2008
68. In December 2008, quot;
Dell estimated it had made quot;
$1 million in sales thanks to Twitter.
69. What else can be measured?
Blog posts
Inbound traffic
Reader comments
Clickthroughs
Twitter mentions
Video views
Twitter followers
Channel subscribers
Facebook fans
Video embeds
Links
SlideShare views
RSS subscribers
Tags
Google trends
Diggs
Alexa rankings
Stumbles
Search results
App downloads
Nielsen BuzzMetrics
Podcast subscribers
70. If you can learn what’s important quot;
to your customers,
you can learn what’s important quot;
to your business.
71. Thanks for your time.
david.griner@luckie.com
Twitter.com/griner
TheSocialPath.com
Slideshare.net/Griner