2. S T R A T E G Y
To create event ideas that will have the biggest impact on driving people
who live in, work in, and visit downtown Dallas to the AT&T Discovery
District.
To incorporate positive engagement between our AT&T employees and
on-site partners.
2
3. T H E M E
To bring people together, in a time of separation
3
5. M A J O R H O L I D A Y S
5
November
• Thanksgiving
December
• Holiday season
• New Years Eve
6. T I M E L I N E F O R A C T I V A T I O N S
6
December 3rd-26th
Holiday activation
December 26th-31st
New Years Eve activation
November 20th -27th
Thanksgiving activation
7. T H A N K S G I V I N G A C T I V A T I O N
N O V E M B E R 2 0 t h - 2 7 t h
7
Thanksgiving themes across
AT&T Discovery District
Relevant food and drink extras
Dallas Annual Turkey Trot Large crowds
8. H O L I D A Y A C T I V A C T I O N :
D E C E M B E R 3 r d - D E C E M B E R 2 6 t h
8
Extension to the Dallas holiday
parade
Sell holiday merchandise in
experience store
Activate Warner Bros.
properties
Holiday themes on media wall Holiday specialty drinks
The globe aligning with
holiday colors
9. D A L L A S A N N U A L H O L I D A Y P A R A D E
D E C E M B E R 5 t h
9
Over 400,000 viewers
Covered on all channels in
DFW
On Commerce Street
Incorporate coverage on
media wall
Live Santa Claus in the globe Face painting that aligns with
holiday themes
10. N E W Y E A R S A C T I V A T I O N
D E C E M B E R 2 6 t h - D E C E M B E R 3 1 s t
10
Countdown on media wall New Years themes across AT&T
Discovery District
New Years Eve decorations
Incorporate Great Gatsby Champagne/sparkling water
served at kiosk & Jaxon
Post New Years party at AT&T
Discovery District
12. O N G O I N G E V E N T S
12
• Games on the lawn
• Workouts on the lawn
• Movies on the lawn
• Beauty workshops
• Winter concerts
• Barbershop Wednesdays
• Daily photo challenge
13. G A M E S O N T H E L A W N
B i - w e e k l y o n S a t u r d a y s
13
Afternoon to evening
Partner with Jaxon
Outdoor lawn games
Encourages physical movement
Games branded towards AT&T
Discovery District
Compliments food & drink
14. W O R K O U T O N T H E L A W N
B i - w e e k l y o n S a t u r d a y s
14
Market on social media and
website
Morning
Open to public and employees
Run by Cowboys Fit Instructor led
Camera recording for streaming
15. 15
Shown on Media Wall
Evening
Align with AT&T and seasonal
activities
Popcorn and drinks given away at
kiosk
M O V I E S O N T H E L A W N
M o n t h l y o n S u n d a y s
16. B E A U T Y W O R K S H O P S
B i - w e e k l y o n F r i d a y s
16
Afternoon
Tutorials
Run by Credo Clean Beauty
Shared on social media and
website
Shot in experience store
Camera recording for streaming
17. W I N T E R C O N C E R T S
M o n t h l y o n F r i d a y s
17
Dusk
Live stream available
Takes place in globe
Band performing live
18. B A R B E R S H O P W E D N E S D A Y S
B i - w e e k l y o n W e d n e s d a y s
18
Growth for the Dallas community
Afternoon
Discounted haircuts
Partner with local barbers
Market on all platforms
Open to public and employees
19. P H O T O C H A L L E N G E
D a i l y
19
Upload photo to social media using
hashtag
Share photos on media wall and social
media
Set photo challenge daily
21. C O M M U N I T Y E V E N T S
21
• Taste of Discovery District
• Discovery District game jam
• “Discover Volunteering”
• Game for good event
22. T A S T E O F A T & T D I S C O V E R Y D I S T R I C T
N o v e m b e r 1 5 t h
22
AT&T 5G AR activations
Live music
Outdoor entertainment
Best dish awards
Special guest – John Stankey
The taste logo
23. D I S C O V E R Y D I S T R I C T G A M E J A M
N o v e m b e r 2 9 t h
23
Partner with Mavs Gaming
Tournament involving NBA 2K
on Xbox One
Inside Experience Store
Middle-high schoolers
Special guest – Steven Sadin
Teach students about game
coding & business
24. “ D I S C O V E R V O L U N T E E R I N G ”
D e c e m b e r 8 t h
24
Prepare “blessing bags”
Morning Partner with AT&T employee
group’s
Helping the less fortunate
Food drives Market via AT&T’s social media
25. A T & T D I S C O V E R Y D I S T R I C T G A M E F O R G O O D
D e c e m b e r 1 9 t h
25
Xbox One gaming systems Dallas gamer influencers – Preston
Arsement
Gaming tents set up
27. C U L T U R A L E V E N T S
27
• Thankful day
• Crafts day
• Holiday music night
• Toys for Tots initiative
28. Display “thankful thought of the
day” on media wall
Write “what I'm thankful for”
cards
“What were thankful for” drop
off
Provide cookies and snacks
outside
Market on social media
T H A N K F U L D A Y
N o v e m b e r 2 0 t h
28
Drop off mailbox located near the
globe
29. C R A F T S D A Y
B i - w e e k l y o n S u n d a y s
29
Holiday themed crafts
Crafts get displayed on
experience store windows
Outdoor activity
Mid-day
30. Holiday themed music Located in the globe
Community holiday choirs
Same day as ugly holiday sweater
day
Bring in live local bands
H O L I D A Y M U S I C N I G H T
D e c e m b e r 1 8 t h
30
Nighttime
31. T O Y S F O R T O T S I N I T I A T I V E
M o n t h o f D e c e m b e r
31
Pair with Toys for Tots Toys for Tots drop off bin
End of week tally and drop off
Signs so people know where to
drop off
Balloon décor
Incentive for people to donate:
10% off food hall
33. N A T I O N A L E V E N T S
33
November
• National Eat with a Friend Day
• National Gingerbread Cookie Day
• National French Toast Day
December
• National Cookie Day
• National Bartender Day
• National Cotton Candy Day
• National Cocoa Day
• National Ugly Holiday Sweater Day
34. N A T I O N A L E A T W I T H A F R I E N D D A Y
N o v e m b e r 2 0 t h
34
Bring a friend to the AT&T Discovery
District
Partner with Hospitality Alliance Have buy one get one half off
35. N A T I O N A L G I N G E R B R E A D C O O K I E D A Y
N o v e m b e r 2 1 s t
35
Order gingerbread cookies Serve out of kiosk "Now Streaming on HBO Max”
36. N A T I O N A L F R E N C H T O A S T D A Y
N o v e m b e r 2 8 t h
36
Serve in the morning for breakfast Rise & Thyme – Amanda Freitag Flavored syrup bar
37. N A T I O N A L C O O K I E D A Y
D e c e m b e r 4 t h
37
Serve cookies out of kiosk BA’s hoodie “Now Streaming on HBO
Max”
Serve cookies out of kiosk
38. N A T I O N A L B A R T E N D E R D A Y
D e c e m b e r 4 t h
38
Bartender appreciation Bartending tools Gift bags
39. N A T I O N A L C O T T O N C A N D Y D A Y
D e c e m b e r 7 t h
39
Pass out cotton candy Cotton candy cart Stationed around campus
40. N A T I O N A L C O C O A D A Y
D e c e m b e r 1 3 t h
40
Serve hot cocoa out of kiosk Serve hot cocoa Digital marketing
41. N A T I O N A L U G L Y H O L I D A Y S W E A T E R D A Y
D e c e m b e r 1 8 t h
41
BA’s wear DC comic related sweater Employees and guests Best ugly sweater wins
