2017 prospectus

1. demographics
satisfaction
come grow with us cultural capital
media data
partners
sponsors
contact
12yrs
P O S I T I V E
V I B R AT I O N S
F O U N D A T I O N
presented by
2017 sponsorship prospectus

2. COME GROW WITH US!
very year on the third weekend of May,
MotherShip Foundation celebrates
Louisiana’s music, art, food, and culture
through its Mid-City BayouBoogaloo
Festival, which takes place along the
historic and beautiful urban waterway of
Bayou St. John. The festival features four
live music stages, exploring New Orlean ‘s
musical roots in blues, jazz, zydeco, Cajun,
funk, hip hop, and rock. Families are made
welcome with a kid’s stage for children’s
entertainment and activities for all ages. The
Bayou Boogaloo Art Market offers original
works of art in a variety of genres from 60 of
Louisiana’s most celebrated artisans. The festival also
boasts 30 Louisiana food vendors, serving a plethora of original recipes
and traditional New Orleans cuisine.
MotherShip Founation has produced The Bayou Boogaloo since 2006,
experiencing tremendous growth each year and becoming recognized as
Mid-City’s highest quality, free three-day festival. Over the past 11 years, the
festival has featured Grammy award winners such as Irma Thomas (Soul),
Lowrider Band (Rock/World Fusion), The Wailers (Reggae), Beausoliel avec
Michael Doucet (Cajun), Grupo Fantasma (Latin), and Terrence Simien (Zydeco),
along with local favorites such as Cyril Neville & Tribe 13 (R&B), Walter
”Wolfman” Washington (Blues), Mannie Fresh (Hip Hop), and Big Chief Bo Dollis
& the Wild Magnolia’s (Mardi Gras Indian Funk). By featuring New Orleans’s
diverse musical traditions, cuisine, and art in a family friendly environment,
The Bayou Boogaloo has grown to attract an average of 35,000 people
annually, with 84% of visitors coming from the Greater New Orleans area, 2%
from within Louisiana and 14% from other states. Within New Orleans, locals
consider The Bayou Boogaloo to be one of the city’s signature events and a
highlight of the annual festival calendar. Offbeat Magazine, which is considered
to be “the music resource” of Louisiana, voted Bayou Boogaloo “Best
Neighborhood Festival” in 2010, 2014, and 2015. MotherShip Foundation has
also received a proclamation from the City of New Orleans for producing an
economically and environmentally sustainable event.
We hope the following pages not only excite you, but also present a valuable
opportunity to connect with your market and gain effective exposure for your
business. Please consider supporting MotherShip Foundation’s mission by
sponsoring this growing multi-cultural, family-friendly event.
E
We hope the following pages not only excite you, but also present a valuable
opportunity to connect with your market and gain effective exposure for your
business. Please consider supporting MotherShip Foundation’s mission by
sponsoring this growing multi-cultural, family-friendly event.

3. demographics
attendance
40,000
o n s i t e a u d i e n c e o f
16%
35%
33%
32%
annual income
$100k or higher
$50k-$99k
$49k or less
parents bring over 12,000 children
& youth annually.
family friendly
59%41%
gender
55+ yrs old
16%
25-49 yrs old
18-24 YRS OLD
64%
28%
8%
age
hometown
out-of-state16%
2%
84%
14%
survey data provided by the university of new orleans hospitality research center
Elsewhere in louisiana
new orleans METRO AREA

4. satisfaction
80%said they
are very likely to
return.
music
atmosphere
location
food
drinks
free
people
vendors
family friendly
pet friendly
water
boats
fans said they came for
our audience doesn’t just like us.

5. $105,000
in art vendor sales
$20,000raised for nonprofit partners
cultural capital
(state & Local government)
economic impact
$739,000
$215,000
$56,000
in generated tax revenue
earnings for residents
economic impact
Out-of-town visitors who travel to New
Orleans primarily to attend The Bayou
Boogaloo make a valuable financial contri-
bution to the local economy.

6. digital
WWLtv.Com
TheAdvocate.com
Offbeat.com
BestOfNewOrleans.com
MyNewOrleans.coM
bizneworleans.com
*over 1.2 million online impressions!
print THE advocate
offbeat magazine
gambit weekly
times picayune
where y’at
new orleans magazine
acadiana profile
louisiana life
WWLtv
Wdsu
wgno
wgno
wvue
tv
Radio
wwoz 90.7
power 102.9
wbok 1230am
106.1 THE UNDERGROUND
OLD SCHOOL 106.7
nash 92.3
May 19-21, 2017
outdoor
Laurel (streetcar)
Lamar (billboards)
*1.6 million billboard ad impressions!
*2.6 million streetcar ad impressions!
media data
st. charles avenue
biz new orleans
over $675,000
over 6 million
a d i m p r e s s i o n s
over $70,000i n m a r k e t i n g i n v e s t m e n t s
a n d m e d i a s p o n s o r s h i p s
in eARNED MEDIA COVERAGE

7. 2016 partners
MotherShip Foundation's mission is to encourage social change by improving the
quality of life for Louisiana residents through the promotion of arts, culture, and
recreation. Every year, MotherShip partners with several local nonprofits,
enabling them to conduct outreach and raise funds via our audience.
Since its inception,
The Mid-City Bayou Boogaloo has raised
over $100,000 for community partners!

8. become a sponsor
L O U N G E
MIXED DRINKS
BEAT
MAGAZINE
P O S I T I V E
V I B R AT I O N S
F O U N D A T I O N
Thank you to our 2016 sponsors
B a y o u B o o g a l o o s e e k s t o p a r t n e r w i t h c o m p a n i e s t h a t w a n t t o
m a k e a c u l t u r a l i m p a c t i n t h e G r e a t e r N e w O r l e a n s a r e a .
S p o n s o r s h i p e n a b l e s y o u t o r e a c h y o u r t a r g e t m a r k e t t h r o u g h
a d v e r t i s i n g , o n - s i t e m a r k e t i n g , p r o d u c t p l a c e m e n t , a n d e v e n
g o o d o l d f a s h i o n e d h a n d s h a k e s . D u r i n g t h e f e s t i v a l , s p o n s o r s
w i l l a l s o e n j o y V I P p r i v i l e g e s , i n c l u d i n g c l i m a t e c o n t r o l l e d
r e s t r o o m s , p r i v a t e b a r , c a t e r e d c u i s i n e a n d f r o n t r o w a c c e s s .

9. contact
jared@mothershipfoundation.org
(504)-460-5957
jared zeller, founder & CEO of mothership foundation

10. Our sponsors have made the Mid-City Bayou
Boogaloo into New Orleans’ favorite neighborhood
festival. Are you ready to make this year’s fest even better?
We have many ways to get involved. Just send us your info.
or fill out our online contact form at:
Get In Touch
“We focus on grassroots marketing in New
Orleans, and we’ve found there’s no better
event to sponsor than the Bayou Boogaloo.”
– Bryan Chevrolet, Mitsubishi, Subaru
“The Boogaloo truly represents what New
Orleans is all about -- food, music and people
getting together for a great time.We’re proud
partners!”
- Cumulus New Orleans, home of Old
School 106.7, Power 102.9, 106.1 the
Underground, and Nash Country 92.3
“Authentic and open to all, Bayou Boogaloo is a cultural
common ground, an unrivaled experience for sharing
joy and peace with so many locals and most welcome
visitors alike."
-Ben Faulks, Positive Vibrations Foundation
“Whole Foods Market has enjoyed partnering with Bayou
Boogaloo for several years, especially for their
contributions throughout Mid-City including beautification
along Bayou St. John.The festival is a great way to
celebrate music, food and neighbors.”
– Whole Foods Market
Jared@mothershipfoundation.org
thebayouboogaloo.com/support

11. 40 performances
on 4 different stages
& over 60 art vendors
We’re growing &
YOU CAN GROW WITH US
> Link & Logo on the Online Sponsor Page
> Listing in Festival Schedule
> Stage Signage During Band Performance
> Brass Merchandise Package
> 1 Canopy Club Pass
> Link & Logo on the Online Sponsor Page
> Listing in Festival Schedule
> Parking Pass
> Stage Signage During Band Performance
> Silver Merchandise Package
> 2 Canopy Club Passes
> Listing in Festival Schedule
> 2 Parking Passes
> Gold Merchandise Package
Platinum Merchandise Package
> 4 Canopy Club Passes
> Link & Logo on the Online Sponsor Page
> Listing in Festival Schedule
> 5 Parking Passes
> Opportunity to Introduce 1 of 3 Headliners on
the Main Stage
> Logo on All Ads & Website Footer
> Stage Signage During Band Performance
>
> 10 Canopy Club Passes
> Opportunity to Introduce Band
> Stage Signage During Band Performance
> Link & Logo on the Online Sponsor Page
> Logo on All Ads & Website Footer
During the festival, sponsors enjoy the privileges of our VIP Canopy Club
Passes, a $250 value each. These collectible lanyards allow access to the
backstage VIP area with front-row access to the Main Stage, a shaded seating
area next to the bayou, a climate-controlled bathroom, catered cuisine, and
private bar. Sponsors have the unique ability to purchase additional VIP day
passes for guests (a $125 value) for only $75 each.
$2,500-stagehand
$1,000-roadie
$5,000-opener
$10,000-headliner
canopy club Pass
Customizable sponsorship packages
available upon request.*
in the heart of New Orleans
A FESTIVAL FOR ALL
“ N e w O r l e a n s ’ B e s t N e i g h b o r h o o d Fe s t i v a l ”
-Offbeat Magazine
THE SOUL OF A NEIGHBORHOOD FEST, THE EXCITEMENT OF A MARQUEE NEW ORLEANS EVENT