1. Presented by:
DON FUCHS JR, CTC, ACC
MARKETING TO ENGAGED COUPLES
SUCCESSFUL FOLLOW UP WITH AN AUDIENCE WHO WANTS TO HEAR FROM YOU

2. HOW TODAY’S COUPLES PLAN
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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3. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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4. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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5. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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6. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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7. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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8. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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9. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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10. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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11. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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12. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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13. A BRIDAL EXPO: IS IT A GOOD CHOICE?
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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14. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
DO RESEARCH
• Review Expo stats from
past years
• Review Expo website
past (if available) and
present
• What is the cost?
• Check out Expo vendors
and their websites
• Reach out to past Expo
vendors to get feedback
• Go with your gut

15. DWH RECOMMENDED TRAINING
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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16. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
CERTIFICATIONS
DWHSA
Destination Wedding
and Honeymoon
Specialists Association
• 819 members
• 78% USA
• 22% Canada
dwhsa.com
joindwhsa.com
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17. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
FACEBOOK COVER GRAPHIC
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18. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
CERTIFICATIONS
GAY WEDDING
INSTITUTE
Earn the trust (and
the business) of the
LGBTQ community
gayweddinginstitute.com
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19. WHAT TO DO AT THE EXPO
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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20. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
HOW TO ENGAGE
EXPO GUESTS
• Grab attention with
eye-catching booth
• Consider banner
display, graphics, etc.
• Pamphlets, brochures
to promote your agency
or a destination/resort
• Create signage to
promote special offer
or free gift
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21. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
TALK TO BRIDES
• Make eye-contact
• 30 sec commercial
w/focus on specialties
• Imagine yourself on your
honeymoon:
- Adventure?
- Relaxation / Spa?
• Destination Wedding?
• Honeymoon?
• Locations in mind?
Hawaii, Europe,Tahiti?

22. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D SD E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
Bride Groom
Wedding Date
Destinations of interest
Favorite activities
Email address
Home address
Phone Best time
Contact FORM
YOUR COMPANY NAME l WEBSITE l CONTACT INFO
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23. AFTER THE EXPO
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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24. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
2% 3% 5%
10%
80%
First
contact
Second
contact
Third
contact
Fourth
contact
Fifth - Twelfth
contact
Sales STATISTICS
$
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25. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
EFFECTIVE
FOLLOW-UP
• Ads / wedding
publications:
- EngagedRI
- EQL
- Simply Chic Bridal
• Letters
• Postcards
• You won!
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26. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
PRINT AD
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27. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
EFFECTIVE
FOLLOW-UP
• Email
• Social Media
- Facebook
- Twitter
- Pinterest
- Instagram, etc
• Website / Blog posts
• Digital Publications
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28. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
EMAIL GRAPHIC
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29. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
FACEBOOK POST
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30. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
EMAIL GRAPHIC
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31. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
BLOG POST
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32. POSTCARD PHONE CALL FOLLOW UP EMAIL CARD/DESTINATION PHONE CALL BROCHURE
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
Follow-up TIMELINE
E-BROCHURE BLOG POST VENDOR HIGHLIGHT HONEYMOON BLOG POST NEWSLETTER
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33. REACH THE WALKERS
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
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34. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
REACHING THE ONES
WHO WALKED BY
• Statistics show
that 30% walk by
without stopping
at your booth
• Consider Texting
• Have special offer/gift
when info is obtained
• Text “word”
to “000-00”
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35. D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
Text the word COUPLES
to 955-77
A FREE Gift FOR YOU
EXPO SIGNAGE
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36. DO YOU HAVE ANY QUESTIONS?
D E S T I N AT I O N W E D D I N G & H O N E Y M O O N P L A N N E R S l R E A C H I N G Y O U R L E A D S
Thank you
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