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Digital & Web
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Event Graphics
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Branding
Cards & Invites
Digital&Web
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andrea
L E Ó N - G R O S S M A N N
V I S U A L C O M M U N I C A T O R

ortfoli
andrea
L e ó n - G r o s s m a n n
V I S U A L C OMM U N I C A T OR

St r a t e gic a n d vi s u a l . c o m

I am an award-winning art director with more than 15 years of
creative experience with proven success in developing visual
campaigns and delivering results.A passionate bilingual and
bicultural communications professional with an outstanding track
record; experienced in all aspects of design, from branding to
editorial, having worked both in-house as a creative director and in
boutique and top-ten agencies.As an artist and a strategist, I have
experience in both mainstream and niche markets, making me a
well-rounded communicator. I have been fortunate to work with top
notch talent, and while getting my graduate degree, traveled across
the country and around the world visiting 72 advertising agencies
and design firms to gain valuable insights.As an active member
of AIGA, I have been invited by many design institutions and
universities to critique student portfolios for their annual reviews.
Advertising
ArtDirection
StrategicCounsel
ConceptDevelopment
CreativeDesign
ProjectManagement
Staff&FreelanceManagement
Budget&VendorManagement
PhotoShootManagement
PhotoShootStyling
RightsManagement
Outsourcing/Insourcing
Bilingual
Bicultural
SocialMedia

Andrea León-Grossmann
p o r t f o li o
2

alzheimer’s association
Caregiver Tool Kit
Collateral
Packaging
66
andrea León-Grossmann
p o r T f o L I o
3

p o r T f o L I o
4

minds @ Work
Media Kit
Collateral
Folder
Letterhead
666
p o r T f o L I o
5

p o r T f o L I o
6

safe Is fast
Workshop Graphics
Branding
Web Banners
Collateral
Editorial
6666
p o r T f o L I o
7

p o r T f o L I o
8

road racers drivers Club
Evening with Dan Gurney
Branding
Event Graphics
66
p o r T f o L I o
9

p o r t f o li o
10

CenTro TV & radio
Corporate ID
Branding
Stationary
66
p o r T f o L I o
11

p o r T f o L I o
12

p o r T f o L I o
13
erving Wonder
Corporate ID
Branding
Stationary
66
erving Wonder
Corporate ID
Branding
Stationary
66

p o r t f o li o
14

p o r T f o L I o
15
LaGranT Communications
Corporate ID
Branding
Stationary
66

Lantern Consulting Inc.
p o r t f o li o
16

p o r T f o L I o
17
Lantern Consulting
Corporate ID
Branding
Stationary
66

p o r T f o L I o
18

p o r T f o L I o
19
Hitachi
Safety Scholarship
Branding
Stationary
Poster
666

p o r T f o L I o
20
palladium
Corporate ID
Branding
Business Card
66
doug fregolle promotions
Corporate ID
Branding .
Business Cards .
66
Bagatelle Black
Corporate ID
Branding .
Business Cards .
66
w w w . b a g a t e l l e b l a c k . c o m
Tracy Bagatelle-Black
22010 Jodi Place
Santa Clarita, CA 91350
P 661/263-1842
F 661/263-1812
E tracy@bagatelleblack.com
Bagatelle Black
P U B L I C R E L A T I O N S

p o r t f o li o
21
Climate Hawks Vote
Corporate ID
Branding
6
Casa Gastronómica del Jardín
Corporate ID
Branding
6
The Vallee Foundation
Corporate ID
Branding .
6

p o r T f o L I o
22

p o r T f o L I o
23
California state Lottery
African American Market
Holiday Scratcher Ad .
Bookmark .
Reading Ad .
Super Lotto Ad .
6666

p o r T f o L I o
24
ford
Product Placement
Advertising .
6

p o r T f o L I o
25
Haiti Community support
Earthquake Relief
Advertising
6

p o r T f o L I o
26
City of Huntington park
Awareness Campaigns
Collateral .
6

resource media
“The Verde Paper”
White Paper Design
6
p o r T f o L I o
27

p o r T f o L I o
28
motorola
Media Teaser
Superbowl Invitation .
6

p o r t f o li o
29
Motorola
Media Teaser
Hi-Tech Holiday Guide
6

p o r T f o L I o
30
Japan america society
Annual Award Gala
Invitation .
6

spCa-La
Doggy Fashion Show Fundraiser
Invitation
Program
66
p o r T f o L I o
31

p o r t f o li o
32
Syracuse ISDP Studio Visits
Thank You Card .
6

OBX
TechnologyOBX Launch
Invitation
6
p o r t f o li o
33

p o r T f o L I o
34
doug mockett & Company, Inc.
President’s 25th Anniversary
Invitation .
6

Baby Shower
Invitation
6
p o r T f o L I o
35

p o r T f o L I o
36
Syracuse University Graduation
Invitation .
6

mazda
Zoom Zoom Launch
Invitation
6
p o r T f o L I o
37

p o r T f o L I o
38

Wedding
Save the Date
Invitation
Program
Accessories
6666
p o r T f o L I o
39

p o r T f o L I o
40

Hill & Knowlton, Inc.
Promotional Mailer
Holiday Card
6
p o r T f o L I o
41

p o r T f o L I o
42
Self Promotion
Holiday Card .
6

Self Promotion
Seeded Paper Holiday Card
6
p o r T f o L I o
43

p o r T f o L I o
44
Self Promotion
Holiday Card .
6

Self Promotion
Wooden Holiday Card
6
p o r T f o L I o
45

p o r T f o L I o
46
Self Promotion
Hourglass Holiday Card .
6

Self Promotion
Hot Cocoa Holiday Card
6
p o r T f o L I o
47

p o r T f o L I o
48
Teen pregnancy prevention
Collateral
Documentary Announcement .
6

City of Los angeles
Chinese Premier Visit
Program
Media Pass
66
p o r T f o L I o
49

p o r T f o L I o
50

p o r T f o L I o
51
Digital & Collateral
Website
Trade Show Brochure
66

p o r T f o L I o
52 andrea León-Grossmann
p o r T f o L I o

p o r T f o L I o
53
Advertising, Packaging & Editorial
Newsletters
Grommet Color Swatch Book
Advertising
666

p o r T f o L I o
54
Community development Bank
Editorial
Newsletter .
6

p o r T f o L I o
55
mazda
Editorial
Media Product Guidebook
6

andrea
L e ó n - G r o s s m a n n
L o s A n g e l e s , C A St r at e gic a n d vi s u a l @ m e . c o m St r at e gic a n d vi s u a l . c o m
Skills
Strategic Counsel
Concept Development
Creative Design
Project Management
Staff & Freelance Management
Budget & Vendor Management
Photo Shoot Management
Photo Shoot Styling
Rights Management
Outsourcing/Insourcing
Projects
Branding/Corporate ID
Multichannel Marketing Campaigns
Print Collateral
E-Newsletters
Event Signage & Promotion
Media List Development
PR Coordination
Website Development
Software
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Acrobat
Quark XPress
Microsoft Office
Languages
English
Spanish
Knowledge of French
Awards
American Graphic Design Awards
PRisms
PR Week
Summit Awards
PCLA
CIPRA
AMA
Silver Six Award from IABC
KBDN Outstanding Advertising • Ad-Q
Arch. Rec.Advertising Excellence Award
2006 Mockett Employee of the Year
Education
Harvard Business School
- AIGA’s Business Perspectives for
Creative Leaders
Syracuse University
- Masters of Art, Advertising Design
The American College
- Bachelor of Fine Arts, Commercial Art
with an emphasis in Graphic Design
• Magna Cum Laude
CSU Dominguez Hills
- Social Media Strategies
Content Marketing Certificate
IAC/British Council
- English Teaching Certification
English as a Second Language
Travel
International - Argentina, Belgium,
Canada, England, France, Germany,
Holland, Italy, Mexico, Spain, Scotland,
Switzerland and Uruguay.
Within the U.S. - Arizona, California,
Colorado, Florida, Georgia, Hawaii, Illinois,
Massachusetts, Michigan, Nevada, New
York, Pennsylvania,Texas,Washington
and Wisconsin.

S T R A T E G I C A N D V I S U A L . C O M

Portfolio

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