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1REFINERY29 |
M O D E R N C O U P L E S ,
T I M E L E S S C U S T O M S , A N D T H E
L O O K S T H AT T E L L T H E S T O...
World Wide Wed follows six recently-
engaged couples as they navigate the global
wedding industry. Each episode features a...
m
JULY 9, 2015
• Self-Described “Professional
Bridesmaid”
• Author & Motivational Speaker
• Book Release: 2/7/2017
• Socia...
01. INTO ACTION
Through a video call, our host meets the couple. Af ter a few brief details about the
relationship, propos...
5
:10 - 1:00
SEGMENTS
T H E C O U P L E
T H E C O U N T D O W N
T H E C O S T U M E S
T H E C U S T O M S
T H E C O U N T ...
CHECKLISTS LI V E AC T I ON I NF O GR AP H IC S
Shopping Trip!!
SAMPLE
CONTENT
7
01 PROFESSIONAL BRIDESMAID // CHINA

Professional bridesmaids are offered at over 50
wedding planning companies in China...
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Refinery 29 x Snapchat

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Test assignment for Refinery29's series development team

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Refinery 29 x Snapchat

  1. 1. 1REFINERY29 | M O D E R N C O U P L E S , T I M E L E S S C U S T O M S , A N D T H E L O O K S T H AT T E L L T H E S T O RY W O R L D W I D E W E D
  2. 2. World Wide Wed follows six recently- engaged couples as they navigate the global wedding industry. Each episode features a frantic bride and a helpful host, who acts as a troubleshooter, counselor, and organized best friend. The series — which has been developed specifically for Snapchat — includes interactive elements and highly-stylized graphics, which will educate and explain challenges facing today’s modern families. Episodes are shot 4-8 months before the wedding, providing an oppor tunity for viewers to tune-in to live coverage of the big event on Snapchat. SNAPCHAT | REFINERY29 2
  3. 3. m JULY 9, 2015 • Self-Described “Professional Bridesmaid” • Author & Motivational Speaker • Book Release: 2/7/2017 • Social Reach: 100K • Coverage from over 500 press outlets worldwide including CNN, the TODAY show, Elle, Vice, and New York Magazine POTENTIAL TALENT: JEN GLANTZ What I Learned As A Professional Bridesmaid
  4. 4. 01. INTO ACTION Through a video call, our host meets the couple. Af ter a few brief details about the relationship, proposal, and engagement, we star t to realize — this bride needs help! 02. STUDY UP As our host prepares for the journey, we learn about a custom from this couple’s native country. Highly-stylized infographics and maps will illustrate the host’s discovery period, which will be told through VO. 03. WEEL S D OWN The host meets the couple and takes a brief tour. She stops a family member ’s house, the venue, and visits any relevant locations before breaking off with the bride. 04. A HELPING HAND The host steps in as a surrogate bridesmaid, assisting with dress fittings, beauty rehearsals, meal planning — any thing goes! She may have to navigate complicated family dynamics, or even rectify a last-minute venue cancellation. 05. MISSION COMPL E T E! Af ter saving the day, the couple sends our host back to the states. And because she’s par t of the family, she's invited to come Snap her way through wedding day! SNAPCHAT | REFINERY29 4 FORMAT BREAKDOWN
  5. 5. 5 :10 - 1:00 SEGMENTS T H E C O U P L E T H E C O U N T D O W N T H E C O S T U M E S T H E C U S T O M S T H E C O U N T R Y CONTENT BU CKE T S *DEN OTE S SHO OT • Animated Maps • Infographics • Statistics • Live-Action • Virtual Meeting • Animated Postcard • Interview Footage • List Of Events • Animated Calendar / Clock • Beauty Tutorials • Live-Action • Explainer Videos • Archival Footage • Checklists • Diy Tutorials
  6. 6. CHECKLISTS LI V E AC T I ON I NF O GR AP H IC S Shopping Trip!! SAMPLE CONTENT
  7. 7. 7 01 PROFESSIONAL BRIDESMAID // CHINA
 Professional bridesmaids are offered at over 50 wedding planning companies in China, where traditions have become dangerous in recent years. After investigating these rituals, our host runs through an intricate tea ceremony.with the busy bride. 02 PERSONAL SHOPPER // INDIA Since many American brides go abroad to shop for their wedding, personal shoppers are fairly common in places like Delhi and Mumbai. Our host compiles a shopping list, learns to haggle with vendors, and helps the bride gather necessary items for her big day. • MAKESHIFT MADRELENIA // MEXICO • DATE SWAP // SWEDEN • COMMUNITY AFFAIR // JAMAICA SAMPLE EPISODES • SHINTO COACH // JAPAN • TORAH PRACTICE // TKTK • THE GROOMSMAID // TKTK

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