1. RED NAILS
ENTERTAINMENT
EVALUATION
Kimone Carridice

2. Teen Comedy
 Genre we enjoy the most
 We are the target audience
 Target audience are with-in school (Easy
access)

3. Audience

4. Conventions and Social Groups
 Easy A
- Main Character:
Female
- Comedy established
using voice over

5. Conventions and Social Groups
 House Party 2
- Main Character: Male
- Comedy introduced and
current using costume and
Mise-en-scene

6. Conventions and Social Groups
 Mean Girls
- Main character: Female
- Comedy introduced a little late –
When main character enters
school

7. Stereotype; use of female characters-
conventional.
ALL WHITE

8. Conventions We Kept
 Main Characters are all likeable
 Have something in common with audience
 All underdogs
 Friendship groups were not multi-racial
 Friendship groups, no more than 4teens
We incorporated all these factors and manipulated them
in our final cut.

9. Adapted to our advantage
 Voice over - introduce Character
 Voice Over - Establish some comical interests
 Makeup – Comical
 Props/Mise en scene - Comedy

10. Humorous
We have…
Feminine Normal

11. Casting
 Boys and Girls
 Narrowed down to girls
 Black female

12. Locations/Setting – Kept the same
 Home
 School
 Used this in our final cut as it is what the targeted
audience is familiar with.
 Opening sequence will then appeal to them

13. Shooting Schedule.

14. Shooting Schedule

15. Editing and Feedback
 Immediately after filming, editing begin.
 Time giving for material to be uploaded
 Clips to use and edit
 Feedback through out by target
audience for guidance

16. Bumper

17. Distribution
 Paramount Pictures
 Cater for our target audience
 UK – Paramount Pictures International (home
audience)

18. Working Title and Universal
Studios
 CC
 UNIVERSAL
 WORKING TITLE
 Help promote British Films but will also
appeal international because of
universal.

19. Release
 Internet – Audience (Popular)
 Convergence – A way of appealing to
targeted audience
 Multi-streaming on release date – More
convenient for targeted audience

20. Advertising
 Youtube
 Billboards
 Below the Line Advertising
 INTERNATIONALLY
 Comedy is versatile and many enjoy it
from all countries.

21. Appealed to Audience
 Word of mouth
 Small clips (Preliminary task and updates)
 Asking for feedback as we progress (Get them
involved)

22. SoftWare
 iMovie
Garage band – found it difficult
 Sound - Faced with copyright issues
 (FreePlay)
 Found new music on non-copyrighted
website

23. Shots
 Steady Shots
 Angles (experimented with different
shots)
 Ensure audience could follow easily
Re-do a lot of shots and making decision
to add shot when necesary

24. Survey Feedback
 Comedy expected with in first few minutes of
film
 Cast should be youthful (Target audience Age)
 Like to be surprised (Stereotypes challenged)

25. Preliminary and Progress
 Positive feedback
-Camera Technique
-Use of shots
-comedy

26. Preliminary and Progress
 Negative feedback
- Shots were too long
- After affects (not professional)
- Comedy begins too late

27. Main Task Rough cut
 Similar feedback : Changes included:
 Shorter clips
 Steady cam
 Length of clips
 Suggested another character
 No establishing shot – needed
 Non copy-right chorus in music
 Rough Cut -Main Task

28. Main Task
 Difficulties While being imported.
 Final Cut

29. Main Task Updated
 Sound Adjustments made
 Main Task Updated.

30. End Result
 Learned a lot – Hard work
 Made a-lot of adjustments
 Partially relied on feedback – Target audience