The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.

1. WELCOME! Gravity Summit at Stanford Social Media Marketing for Business Beverly Macy, CEO Gravity Summit May 5, 2009 Stanford Faculty Club

2. Special Thanks! The China Business Network @TheRealPRMan

3. Gravity Summit Agenda 9:00 Welcome / Introductions 9:15 Social Media Marketing Overview , Beverly Macy 9:45 KEYNOTE: “How Social Media Will Transform the Fortune 500” Bob Pearson, Blog Council Formerly VP, Dell Inc. 10:30 Networking Break 10:45 Twitter as a Business Tool Rodney Rumford 11:30 “Social Media: The bridge from print to...” Alasdair Stewart, City Editor of Walla Walla, WA Union-Bulletin 12:00 Networking Lunch 1:00 Using Social Media Tools to Drive Customer Loyalty and Retention" Charles E. Miller, Director, Social Media Strategy 1:45 “How Social Media is Changing the Public Relations Ecosystem" Jason Kintzler, Founder and CEO, PitchEngine 2:15 Leveraging the Wisdom of Crowds to Further Engage Target Markets and Garner Brand Intelligence" Michael Agnich, Co-Founder, CTO, Predictify 2:45 Networking Break 3:00 “ Integrating Social Media into the Marketing Mix” Moderator: Silicon Valley Brand Forum Cisco, Facebook, DIGG, SixApart 4:00 Expert Q&A 4:30 Adjourn 5:30 TweetUp at Zibibbo’s Palo Alto

4. Bridging the Gap Educate, Learn, Inform, Empower From Peers and Experts Best Practices Strategies and Tactics for Your Business Getting started 3. Networking Offline, Online

5. Your Experience Today Drinking from the Fire Hose New Ideas and Strategies Food for Thought

6. What’s Happening? The Internet is everywhere Broadcast Viewership and Listenership is Eroding Newspaper Readership is Declining People Avoid Advertising

7. Communication 101 Sender Receiver Message Create a conversation

8. New Reality http://www.youtube.com/watch?v=ciSrNc1v17M http://current.com/items/89891774_twouble-with-twitters.htm

9. The Social Media Web

10. The New World We Live In The Pentagon just endorsed using Facebook and Twitter BestBuy - 85% lower turnover as a result of its Blue Shirt community State Farm uses an internal Ning community to improve morale Twitter has been monetized – by Dell Sprint, SouthWest and Comcast use Twitter as a Customer Relationship Mangement Tool

11. Where Is Your Audience? Blogs Social Networks Message Boards/Forums Video Sharing Sites Photo Sharing Sites Wikis Virtual Worlds

12. Social Media Listening Plan What content are your customers creating? What are they interested in? What is their motivation? Is the feedback actionable/valuable?

13. The Obama Effect Stand for something Capture and empower your fan base Turn on the videos Lighten things up Touch your target Measure green, make green Define your value Spend it if you've got it

14. Groundswell Is About…. Listening to customers Talking to customers Energizing customers Helping support customers Embracing customers

15. TweetUp Mixer You are Invited to the Free Gravity Summit 6:00 PM Palomino Restaurant and Bar, 10877 Wilshire Blvd., Westwood CA 90024 Website : http://www.palomino.com Phone : (310) 208-1960 OPEN TO EVERYONE! Come meet us after the Gravity Summit Event! No Host Bar - Free to everyone

16. How To Get Started Start with a plan, not tactics. “ Give to get” New Paradigm - Giving value before expecting anything in return. Commit resources & time to be successful or you may very well fail. Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with. Understand, you do not control the message . What happens in Vegas…ends up on Google Welcome participation, feedback and co-creation. E ncourage participation with communications, especially with brand evangelists. Metrics should roll up to objectives and objectives should be relevant to the channel.

17. What Are Your Objectives? Where is your audience? What do you want to achieve? Be specific How do you engage? Allocate your resources: Financial and Personnel Deploy and Launch Ongoing maintenance and measurement

18. Suggestions Start a blog on Wordpress or Blogger Family, vacation, hobby Follow your businesses on Twitter Update your Linked In Account Ning Community Site

19. Social Media Worst Practices Being FAKE in any way Not listening Being oblivious to formal & unwritten social rule s Being pushy or overtly salesy in messaging Approaching social media channels as SILOS

20. Q&A

21. Gravity Summit Consulting Services Education and Training There is no such thing as a one size fits all approach when it comes to social media. The education and training service is designed to show you how to use social media tools and strategies that cater to your specific needs. Some companies want to know what twitter and wikis are, other companies want to know how they can create and identify online communities. Whatever your needs are we will work with you to make sure that you and your team get the education and training that you need to succeed and deliver results. Social Media Ideation and Strategic Planning The social media audit analyzes the current state of social media for your company. We provide strategic analysis and recommendations that will help your organization realize short-term benefits while setting a foundation for long-term results. We look at the competitive landscape as well as your target market to provide customized plan catered specifically for your company. Social Media Consulting and Custom Services Consulting can either be on a hourly/project/monthly basis and is customizable. Consulting can include everything from spending a few hours on explaining how to use Facebook to doing an opportunity assessment, advising on technology selection, campaign implementation, community identification, or a number of other services. We work with branded mobile apps (iphone, bb, other) as well as help in the Community Manager recruiting and selection process.

22. Thank You! www.gravitysummit.com Rodney Rumford 858.720.9604 Twitter: www.twitter.com/rumford Beverly W. Macy 310.860.4788 Twitter: www.twitter.com/beverlymacy