Presentedto:BIBHAS B
Logo
Say Hi to Mr. K
From the age of 10 he held numerous jobsfarmerstreetcar conductorrailroad firemaninsurance salesman
About Colonel Harland SandersColonel Harland SandersOCCUPATION: ChefBIRTH DATE: September 09, 1890DEATH DATE: December 16,...
He Used to cook at home
Because….He lost his father and mother used to go out for work
Evolution to line of business
Started with “Sanders Court & Cafe” at a gas station1930
1935The title of honorary”Kentucky Colonel”1937“Sanders Court & Cafe”expands the restaurant
1939Altered the cooking process to reduced cooking time
1940• Devised what came to be knownas his “Original Recipe”• Contain 11 herbs and spices is stilla trade secret
19521950• Shut down Sanders Cafe andRestaurant• Travels the U.S. to sell hischicken to restaurant owners• First to take fr...
1964First KFC outsideNorth America1960• Number of franchisedoutlets 6001964• Sold the entireKFC franchising operation1966•...
1971KFC was acquired byColonel Harland Sanders Passes away1980
1985Chicken Little Sandwich
19901987Entered Canada with brandname as “Poulet Frit Kentucky”1995Entry in India
19972002• Tricon changed its corporation name to Yum! Brands, IncPepsiCo, Inc. announces thespin-off of its quick servicer...
2003Start MarketingChicken as Extra CrispyPETA Protest2007
2009Enters Nepal, itsfirst restaurant inDurbar marga.
Build anorganizationdedicated toexcellenceMaintain acommitment toinnovationGenerate consistentlysuperior financialreturns ...
Mission statement
Business Model Deconstruction…….
Business Model Canvas -Key PartnersPEPSIFOOD SUPPLIERKey ActivitiesMore local marketingLogistic managementFranchise manage...
Few successful strategiesNew market development:KFC will introduce their present and new products and services into newgeo...
Thank YouFor YourK.F.C
Kfc ppt
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Kfc ppt

  1. 1. Presentedto:BIBHAS B
  2. 2. Logo
  3. 3. Say Hi to Mr. K
  4. 4. From the age of 10 he held numerous jobsfarmerstreetcar conductorrailroad firemaninsurance salesman
  5. 5. About Colonel Harland SandersColonel Harland SandersOCCUPATION: ChefBIRTH DATE: September 09, 1890DEATH DATE: December 16, 1980PLACE OF BIRTH: Henryville, IndianaPLACE OF DEATH: Louisville, KentuckyORIGINALLY: Harland Sanders
  6. 6. He Used to cook at home
  7. 7. Because….He lost his father and mother used to go out for work
  8. 8. Evolution to line of business
  9. 9. Started with “Sanders Court & Cafe” at a gas station1930
  10. 10. 1935The title of honorary”Kentucky Colonel”1937“Sanders Court & Cafe”expands the restaurant
  11. 11. 1939Altered the cooking process to reduced cooking time
  12. 12. 1940• Devised what came to be knownas his “Original Recipe”• Contain 11 herbs and spices is stilla trade secret
  13. 13. 19521950• Shut down Sanders Cafe andRestaurant• Travels the U.S. to sell hischicken to restaurant owners• First to take franchise offerwas Pete Harman
  14. 14. 1964First KFC outsideNorth America1960• Number of franchisedoutlets 6001964• Sold the entireKFC franchising operation1966• KFC went public1969• Listed on the NYSE
  15. 15. 1971KFC was acquired byColonel Harland Sanders Passes away1980
  16. 16. 1985Chicken Little Sandwich
  17. 17. 19901987Entered Canada with brandname as “Poulet Frit Kentucky”1995Entry in India
  18. 18. 19972002• Tricon changed its corporation name to Yum! Brands, IncPepsiCo, Inc. announces thespin-off of its quick servicerestaurantsKFC, Taco Bell and Pizza Hutinto Tricon Global Restaurants,Inc.
  19. 19. 2003Start MarketingChicken as Extra CrispyPETA Protest2007
  20. 20. 2009Enters Nepal, itsfirst restaurant inDurbar marga.
  21. 21. Build anorganizationdedicated toexcellenceMaintain acommitment toinnovationGenerate consistentlysuperior financialreturns and benefitsour owner andemployees.Deliver superiorquality andvalue in ourproducts andservices.Goals Of K.F.C
  22. 22. Mission statement
  23. 23. Business Model Deconstruction…….
  24. 24. Business Model Canvas -Key PartnersPEPSIFOOD SUPPLIERKey ActivitiesMore local marketingLogistic managementFranchise managementCatering managementValuePropositionsFast foodHome made chickenSecret recipeCustomerRelationshipsStandard personal assistanceSelf serviceCustomize personalassistanceCustomerSegmentsFast food loversMass marketFranchisersNon-Fast food loversKeyResourcesPoint of saleBrandLogistic networkSecret recipeStorageCatering tool kitChannelsRestaurantPhoneWebsiteHomeCost StructureBranding / communicationstorage & tools catering vanProduct innovation infrastructureRevenue StreamsCatering service freeFood sale(fixed pricing)Franchising
  25. 25. Few successful strategiesNew market development:KFC will introduce their present and new products and services into newgeographic/demographic areas.Product development:Bring back rotisserie chickenConcentric Diversification:Add more to KFC product & service variety to the publicconsumers
  26. 26. Thank YouFor YourK.F.C

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