Digital marketing uses electronic channels and methods to promote products or brands, allowing organizations to analyze campaign effectiveness in real time. It differs from traditional marketing. Search engine optimization (SEO) depends on many factors search engines use to rank pages and increases leads and brand authority but takes time and effort. Pay-per-click (PPC) advertising can be done through programs like Google AdWords and Bing Ads and is a fast and effective way to market. Social media marketing helps increase brand awareness and business leads.

1. GOLDEN UNICON LLP
e- Designing Businesses

2. Advanced Digital Marketing
Introduction to Digital Marketing
 What is Digital Marketing
 Why use Digital Marketing
 Digital Marketing Strategies

3. What is Digital Marketing ?
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional
marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and
understand what is working and what isn’t – typically in real time.

4. Traditional Vs. Digital

6. Search Engine Optimization

7.  SEO depends on many factors and algorithms created by Search Engines
 – 200 + Factors used by Google to Rank a Page.
 82% of the Search Users click on Organic Links
 SEO increases the Leads and Brand Authority
 SEO takes a Good time and Effort.
How is Search Engine Optimisation (SEO) Done?

8. Pay Per Click Marketing

9. How to Do PPC ?
 PPC can be implemented using these programs
- Google AdWords
- Bing Ads
 18% users click on Paid Ads
 Very Fast and Effective Marketing

10. Social Media Marketing
 To Increase Brand Awareness and Business Leads

11. ARE YOU READY TO BOOST THE IMPACT OF
YOUR DIGITAL PRESENCE ?
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