PowerPoint on HSBC

1. HSBC
Local Bank of the World

2. It all began like this…….
•Founded by Sir Thomas Sutherland
•Established in London 1991
•Hongkong & Shanghai’s Banking
Corporation Ltd.

4. 1.Geographical
• Divides into units
• Attention
When it came to HSBC
•North America
•South America
•Asia
•U.K

5. 2.Demographic

6. Hole in One

7. Dinner

8. 3.Psychographic
•Psychology + Demography
•Strategic Business Insights
•Japanese Version
•Attitudes
•Life Orientation

9. 4.Behavioral
• Knowledge
• Attitude
• Response

10. Expansion
•Europe 2002
•2001 -Demirbank

11. What does it Provide??
• Commercial Banking
• Global Banking & Markets
• Private Banking
• Wealth Management & Retail Banking

12. • Wide range customers
• Financial strength

13. • Long term performance
• Led by Samir Assaf

16. Ups and Downs
• March 2009
• Shut down of finance arm

17. Print ads

18. Wins a ride for being a HSBCian

19. Improvise
• Seminars on bank’s workings
• Know your customer
• Sponsorships
• Free camps

20. Summary
• Segments of Marketing
• Expansion of the Bank
• Services provided
• Bounce back
• Don’t be stranded

21. Disclaimer
Created by Gnana Kumar G, SVCE Chennai,
during a marketing internship by
Prof.Sameer Mathur, IIM Lucknow.