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How McDonalds works?


            s1170156 Saki Seino
2

                              12/1/2011




Contents
•   McDonald’s in Japan
•   McDonald’s in China
•   McDonald’s in East Asia
•   What is important?
    1. About Cleanliness
    2. Smiling!
    3. Creative for selling
• Conclusion
3

                                       12/1/2011




McDonald’s in Japan
• In Japan, McDonald is store of major fast foods.
• Sometimes I alsouse McDonald for lunch or
  dinner.
• In 1971, first store is built in Ginza at Tokyo.
• I think that McDonald’s menus are cheaply and
  delicious, so many Japanese use McDonald.
4

                                     12/1/2011




McDonald’s in China
• In China, McDonald was expensive, so many
  Chinese used McDonald for special days or
  events in 2000.
• If I went to China and said “Let’s go McDonald
  for lunch”, many people think that “oh… she is
  rich.” then.
• But now (in 2011), McDonald’s menu is cheaper
  than in 2000.
5

                                      12/1/2011




McDonald’s in East Asia
• In East Asia, McDonald seep nearly all country.
• How did McDonald spread in East Asia?
• According to a book,
 ▫ Cleanliness
 ▫ Smile
 ▫ How to use time and area   etc…
 are important point.
6

                                        12/1/2011




What is important for spreading?

About cleanliness
 • In Japan, McDonald stores are very cleanliness.
   I have ever looked cleaning in store.

 • In China, the stores are very cleanliness. And the
   stores have clean toilet.
7

                                           12/1/2011




What is important for spreading?

Smiling!
 • In some countries, there is “smile ¥0” in menu.
 • I think that if store staff is smiling, we become
   smiling, so smiling is in menu.
 • It is small thing, but I think it relate to spread in
   Japan.
8

                                           12/1/2011




What is important for spreading?

Creative for selling 1
 • Drivethrough store
   ▫ In 1977, drivethrough store appear at Japan.
     Drivethrough is similar to drive in store in USA.
   ▫ People buy fast foods as taking a car or bike.
 • 100 yen McDonald in Japan
   ▫ In Japan, there is service called “100 yen
     McDonald”.
   ▫ This service is becoming 100 yen particular menu
     like hamburger, cheese burger etc.
9

                                       12/1/2011




What is important for spreading?

Creative for selling 2
• Image Character
   ▫ McDonald have some characters.
   ▫ Ronald McDonald is most famous character in
     them.
   ▫ He looks like a pierrot.
   ▫ He wear yellow clothes.
   ▫ Sometimes he and his friends
     do show about McDonald land
     where live them.
10

                                      12/1/2011




Conclusion
• In East Asia, McDonald seep nearly all country.

• Cleanliness, Smiling, How to use time and area,
  and so on are important point to spread
  McDonald.

• McDonald have some creative for selling.

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How McDonald works?

  • 1. How McDonalds works? s1170156 Saki Seino
  • 2. 2 12/1/2011 Contents • McDonald’s in Japan • McDonald’s in China • McDonald’s in East Asia • What is important? 1. About Cleanliness 2. Smiling! 3. Creative for selling • Conclusion
  • 3. 3 12/1/2011 McDonald’s in Japan • In Japan, McDonald is store of major fast foods. • Sometimes I alsouse McDonald for lunch or dinner. • In 1971, first store is built in Ginza at Tokyo. • I think that McDonald’s menus are cheaply and delicious, so many Japanese use McDonald.
  • 4. 4 12/1/2011 McDonald’s in China • In China, McDonald was expensive, so many Chinese used McDonald for special days or events in 2000. • If I went to China and said “Let’s go McDonald for lunch”, many people think that “oh… she is rich.” then. • But now (in 2011), McDonald’s menu is cheaper than in 2000.
  • 5. 5 12/1/2011 McDonald’s in East Asia • In East Asia, McDonald seep nearly all country. • How did McDonald spread in East Asia? • According to a book, ▫ Cleanliness ▫ Smile ▫ How to use time and area etc… are important point.
  • 6. 6 12/1/2011 What is important for spreading? About cleanliness • In Japan, McDonald stores are very cleanliness. I have ever looked cleaning in store. • In China, the stores are very cleanliness. And the stores have clean toilet.
  • 7. 7 12/1/2011 What is important for spreading? Smiling! • In some countries, there is “smile ¥0” in menu. • I think that if store staff is smiling, we become smiling, so smiling is in menu. • It is small thing, but I think it relate to spread in Japan.
  • 8. 8 12/1/2011 What is important for spreading? Creative for selling 1 • Drivethrough store ▫ In 1977, drivethrough store appear at Japan. Drivethrough is similar to drive in store in USA. ▫ People buy fast foods as taking a car or bike. • 100 yen McDonald in Japan ▫ In Japan, there is service called “100 yen McDonald”. ▫ This service is becoming 100 yen particular menu like hamburger, cheese burger etc.
  • 9. 9 12/1/2011 What is important for spreading? Creative for selling 2 • Image Character ▫ McDonald have some characters. ▫ Ronald McDonald is most famous character in them. ▫ He looks like a pierrot. ▫ He wear yellow clothes. ▫ Sometimes he and his friends do show about McDonald land where live them.
  • 10. 10 12/1/2011 Conclusion • In East Asia, McDonald seep nearly all country. • Cleanliness, Smiling, How to use time and area, and so on are important point to spread McDonald. • McDonald have some creative for selling.