Ivonne Kinser has over 16 years of marketing experience including roles at top advertising agencies and Fortune 500 companies. As Director of Digital Strategy and Innovation at Avocados From Mexico since 2014, she has decreased digital media costs by $600k while increasing reach by 150%. She also led the development of digital strategies that helped AFM dominate key social conversations. Kinser is a keynote speaker on digital marketing strategies and received the 2017 AAF Dallas Shining Star Award for innovative marketing approaches.

1. DIRECTOR OF DIGITAL MARKETING IvonneKinser.com
SKILLS
• 16 years of marketing experience including top advertising agencies and multiple Fortune
500 companies.
• Innovative; creative; data-driven; over achiever; strong performer.
• Digital expertise across all digital disciplines and channels: SEO; paid search; display and
mobile; web development; UX strategies; digital content production and amplification;
social media; CRM; new technologies applied to digital marketing.
ACCOMPLISHMENTS
• 2014 | Decreased digital media costs by $600K within the first two months with Avocados
from Mexico, while increasing reach by 150%.
• 2014 – 2017 | Engineered the digital strategies that allowed AFM to dominate some of the
most competitive social conversation nationwide: Macy's Parade 2015, SXSW ’16 & ’17,
Super Bowl '15, '16 & '17 and others.
• 2011 | Led the development of the breakthrough advertising approach that secured the
Home Depot $37 Million multicultural account for Richards / Lerma (The Richards Group).
• 2017 – 2010 | Increased traffic of global retailers to the Dallas Market Center in Dallas by
276% within 6 months, breaking a historical record for the 50 years old corporation.
• 2002 – 2016 | Led the development of American Airlines local websites in Latin America,
which increased the overall traffic to AA.com by 20% within the first year after launch.
INDUSTRY INVOLVEMENT
• Keynote speaker in national and international conferences about digital marketing
breakthrough strategies and digital transformation.
• Board Member of the Dallas Interactive Association. 2017 AAF Dallas Shining Star Award
recipient. The award recognizes Dallas women breaking glass ceilings with innovative
marketing approaches.

2. DIRECTOR OF DIGITAL MARKETING IvonneKinser.com
EXPERIENCE
AVOCADOS FROM MEXICO
Director of Digital Strategy & Innovation
SEPT 2014 to Present
• Oversees “all digital things” for the four business segments of the organization: general
market (B2C), multicultural market (B2C), retail (B2B), and food service (B2B).
• Leads the development and re-branding of the company's four websites from ideation to
completion.
• Manages the six advertising agencies and multiple technology and media partners that
support each area of the organization’s digital practice: SEO, Paid Search, Display &
Mobile, content development and distribution, social media & digital experiential
strategies, CRM, content personalization, data and analytics.
• Leads the strategy and implementation of over 40 digital marketing programs per year,
(over 400 deliverables simultaneously).
• Leads the adoption of new technologies that keep the company at the forefront of
developments in digital marketing.
• Built and maintains the organization's digital ecosystem comprised of over 10 platforms.
EDUCATION
• Bachelors of arts. Mass communication, marketing & advertising. Venezuela central university.
CERTIFICATIONS
• Digital Accelerator - Southern Methodist University 2016
• Constructive Collaboration Program - Northwestern Kellogg Executive Education 2016.
VOLUNTEER WORK
• Keynote speaker at multiple digital marketing conferences across the United States.
• Motivational speaker University of Dallas, and University of North Texas.
• Motivational speaker Elementary students from under-privileged environments | Dallas ISD.

3. DIRECTOR OF DIGITAL MARKETING IvonneKinser.com
EXPERIENCE
Haggar Clothing Co.
Director of Digital Marketing
09/2013 to 07/2014
Dallas, TX
• Developed strategies and led the execution of high-performing and highly creative
marketing strategies for web, mobile, social media and public relations, and oversaw their
implementation. Additional information and specific details upon request.
iFashion Inc – Digital Branding & Public Relations.
Founder
02/2011 to 09/2014
Dallas, TX
• Founded and ran a digital PR & Marketing firm that represented international fashion
designers in the U.S. Market.
• Managed the brand development strategies and their implementation for 7 fashion designers.
Richards Lerma (The Richards Group) Advertising Agency.
Account Director
01/2010 to 02/2011
Dallas, TX
• Led the brand strategy for The Home Depot advertising account. Additional information
and specific details about the role available upon request.
Market Center Management Company.
Vice President of International Marketing
12/2007 to 01/2010
International Trade Show Organization – Dallas, TX
• Led the international marketing efforts for the fashion/accessories & home décor
categories in Latin America, Europe and Asia.
• Developed international digital strategies to increase web and on-site traffic from
international retailers, leveraging digital display advertising and search engine marketing
(SEM).

4. DIRECTOR OF DIGITAL MARKETING IvonneKinser.com
EXPERIENCE
The Richards Group – Advertising Agency.
Account Director
08/2006 to 12/2007
Dallas, TX
• Managed the multicultural efforts of the agency's client-base. Led the new business
development efforts within the multicultural division, and increased the number of
accounts from 1 to 7 within a one-year period.
McCann Erickson (TM Advertising) – Advertising Agency.
Senior Account Executive for American Airlines International 08/2002 to 08/2006
Dallas, TX
• Oversaw American Airlines' advertising efforts in 19 countries across Latin America.
• Developed the strategy and oversaw the development and implementation of the first
digital advertising efforts of American Airlines in Latin America. Additional details upon
request.