3. Banner’s solution
• Tooltip is added
to bookies pre
match creative
on an affiliates
site
• When mouse
moves over the
banner it shows
the relevant
stats
4. Success measures:
Image to click, sign up to first deposit
• Banners with the
tooltip solution
have a higher CTR
• Conversion is
higher on creative
displaying the
tooltip solution
0%
10%
20%
30%
40%
50%
60%
70%
80%
Click to Impression
Signup to First
deposit
8%
34%
64%
76%
Normal
Tooltip
Effect of the tool tip on acquisition measures
6. SportWiser has developed a Tool-Tip that
displays relevant statistics and important
news about the game. The Tool-Tip is
presented to a player online both pre-match
and during play, offering live information on a
wide variety of markets related to that game.
In- line analytics, live stats
37% of Arsenal's goals last season
were scored between 76-90 minutes
7. The Results (In-Line analytics): CTR
360,000
370,000
380,000
390,000
400,000
410,000
420,000
430,000
clicks per week
clicks after adding the
in-line analytics
383,200
427,840
8. SPORTWISER's technology reacts to the progress
of the event (goal scored, player sent off etc.)
and instantly delivers fresh statistics ensuring
that the bettor is armed with the most relevant
information possible on which to base their
subsequent bets.
(70%of Sports betting is ‘In-Play Betting’)
Live Stats Banners/In-line analytics
9. Pre Match events
Additional services
• Tooltips can
be used on
operators’
• homepage for
other sports
such as horse
racing pre
event.
10. Live Sports
Additional services
• Tooltip can be used
for live ’In play’
events. We show ‘In
play’ relevant stats
to encourage ‘in
play’ betting.
11. Sportwiser widget
• Widget sits on users
desktop
• Has up to date stats of
relevant sporting events
for basketball, football,
tennis, racing
• Live odds on the relevant
event with click through to
the bookie
12. For further information or to get a live
demonstration please contact us
info@sportwiser.com
T: +972-52-6200276
